1. Libraries, Librarians & Social
Networking

2. Social Networking
used by individuals, organizations,
businesses and others
used to connect with others, sharing
interests, causes, services, etc.
leads to Social Capital
– connections within and between social networks

3. A few examples…

4. Facebook
Statistics
• 901 million monthly active users at the end of March 2012
• Approximately 80% of monthly active users are outside the U.S. and Canada
• 526 million daily active users on average in March 2012
• 488 million monthly active users used Facebook mobile products in March
2012, and more than 500 million mobile monthly active users as of April 20,
2012
http://www.facebook.com/press/info.php?statistics

5. Facebook
Statistics
•During March 2012, on average 398 million users were active with Facebook
on at least six out of the last seven days
•More than 125 billion friend connections on Facebook at the end of March 2012
•On average more than 300 million photos uploaded to Facebook per day in the
three months ended March 31, 2012
•An average of 3.2 billion Likes and Comments generated by Facebook users
per day during the first quarter of 2012
•More than 42 million Pages with ten or more Likes at the end of March 2012
•Facebook is available in more than 70 languages
http://www.facebook.com/press/info.php?statistics

6. Twitter
Statistics
• Over 100 million active users
• 50% of active Twitter users sign in daily
• Over 250 million “tweets” are posted daily
http://ansonalex.com/infographics/twitter-usage-statistics-2012-infographic/

7. YouTube
Statistics
• 60 hours of video are uploaded every minute, or one hour of video is uploaded to
YouTube every second
• Over 4 billion videos are viewed a day
• Over 800 million unique users visit YouTube each month
• Over 3 billion hours of video are watched each month on YouTube
• More video is uploaded to YouTube in one month than the 3 major US networks
created in 60 years
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 39 countries and across 54 languages
http://www.youtube.com/t/press_statistics

8. Flickr
Statistics
• over 5.5 billion images
• more than 80% are public
http://en.wikipedia.org/wiki/Flickr

9. Pinterest
Statistics
• Pinterest users spend an average of almost 16 minutes on the site per visit
(12.1 for Facebook)
• As of January 2012, Pinterest had received just under 12 million unique
visits
• Pinterest receives almost 1.5 million visitors each day
• Pinterest provides more referral traffic to other sites than Google+, YouTube
and LinkedIn combined
http://ansonalex.com/infographics/pinterest-usage-statistics-2012-infographic/

10. So…why is this important?
As of February 2012, 66% of online adults
use social networking sites.
Pew Internet: Social Networking

11. Libraries & Social Networking
Value…
• social interactions affect productivity and
connectivity
Specific populations…
• a way to provide information and services
to members where they live
• additional access points to the library

12. Goals for libraries
promote services
promote collections
promote events
promote resources
facilitate communication

13. Librarians & Social Networking
Value…
• social contacts affect the productivity of
individuals
Individual librarians…
• share information and services with
colleagues and peers
• form relationships and create personal
learning networks

14. Goals for librarians
share service ideas and models
share professional and library resources
facilitate collaboration

15. What can you do?
learn a new tool’s culture
play, experience, use
explore Facebook apps, like some Facebook
pages, join some Facebook groups
create a Twitter account and connect with
librarians
add some favorites to YouTube
browse – see who’s using Flickr and what images
they are uploading
create a board and begin pinning with Pinterest

16. Then…
figure out what you can add that your library
members might find interesting or useful