Marketing on mobile devices can be highly effective but it has the potential to irritate people more than most other forms of advertising. To capitalize on the advantages of mobile, advertisers should focus on engagement, relevance and rewards. Download the Marketing Knowledge Point to learn more. Mobile ads typically impact brand and ad awareness, message association, favorability, and purchase intent to a much greater extent than online ads. Here are a few tips to make your mobile marketing efforts successful:

1. KNOWLEDGE POINT
OUR KNOWLEDGE POINT
DATABASE CONSISTS OF
132,000
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5 Tips for Mobile
Marketing Success
Visit www.millwardbrown.com to download our full Marketing Knowledge Point

2. KNOWLEDGE POINT
Visit www.millwardbrown.com to download our full Marketing Knowledge Point
Marketing on mobile devices can be highly effective but
it has the potential to irritate people more than most
other forms of advertising.
To capitalize on the advantages of mobile, advertisers should focus on
engagement, relevance and rewards.
Mobile ads typically impact brand and ad awareness, message association,
favorability, and purchase intent to a much greater extent than online ads.
Here are a few tips to make your mobile marketing efforts successful.
5 Tips for Mobile
Marketing Success

3. KNOWLEDGE POINT
Visit www.millwardbrown.com to download our full Marketing Knowledge Point
Don’t simply repurpose online campaigns for mobile.
Build mobile into the creative development process at
the start of a campaign.
1
OPTIMIZE YOUR ADS
FOR MOBILE.5 Tips for Mobile
Marketing Success

4. KNOWLEDGE POINT
Visit www.millwardbrown.com to download our full Marketing Knowledge Point
Humor, when done well can be effective. Rewards
can be a good way to prevent ad skipping.
2
MAKE ADS ENGAGING AND
OFFER REWARDS TO
INCREASE THE SUCCESS OF
MOBILE CAMPAIGNS.
5 Tips for Mobile
Marketing Success

5. KNOWLEDGE POINT
Visit www.millwardbrown.com to download our full Marketing Knowledge Point
Use a branding element on each frame of the ad. Be
sure the brand is placed upfront for skippable ad
formats.
3
BE SURE YOUR BRAND IS
HIGHLY VISIBLE.5 Tips for Mobile
Marketing Success

6. KNOWLEDGE POINT
Visit www.millwardbrown.com to download our full Marketing Knowledge Point
Relevance is extremely important to improving
receptivity.
4
TAILOR YOUR MESSAGE AND
DELIVERY TO THE SPECIFIC
TIME AND LOCATION OF THE
CONSUMER.
5 Tips for Mobile
Marketing Success

7. KNOWLEDGE POINT
Visit www.millwardbrown.com to download our full Marketing Knowledge Point
Millward Brown’s recent AdReaction Video study
showed attitudes are least favorable toward pop-ups,
auto-play and non-skippable ad formats.
5
RESPECT THE CONSUMER –
WAIT FOR A NATURAL BREAK IN
CONTENT BEFORE TRYING TO
ENGAGE THEM.
5 Tips for Mobile
Marketing Success