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Radical
     Redesign
        Brenton Caffin & Carolyn Curtis


    THE AUSTRALIAN CENTRE FOR SOCIAL INNOVATION
   BOLD IDEAS. BETTER LIVES.
Thursday, 22 September 2011
What do we
   mean by
   radical?

Thursday, 22 September 2011
incremental
                                        How can
                                        we
                                        improve
                                        customer
                                        experience
                                        ?
                              radical




Thursday, 22 September 2011
in system         out-of system

                                   How can
                                   we
                                   improve
                                   customer
                                   experience
                                   ?




Thursday, 22 September 2011
in system         out-of system

                          incremental
                                             How can
                                             we
                                             improve
                                             customer
                                             experience
                                             ?
                              radical




Thursday, 22 September 2011
in system

                          incremental
                                           0'#&/-         ."$#&/-
                                             How can
                                             we                 same goal
         !"#$%&'&'(                          improve            same but
                                             customer           improved
                                             experience         means
                                             ?
        )&#*"+$&,-




Thursday, 22 September 2011
out-of system




                                             incremental
                                    0'#&/-                     ."$#&/-
                       same goal
                       !"#$%&'&'(
                       different
                       mix of
                       means
                       )&#*"+$&,-




Thursday, 22 September 2011
0'#&/-   ."$#&/-

            !"#$%&'&'(
                     in system
                              radical




                                                  revised goal
           )&#*"+$&,-                             different but
                                                  institutional
                                                  means

Thursday, 22 September 2011
0'#&/-                ."$#&/-

                       !"#$%&'&'(
                                                       out-of system


                      )&#*"+$&,-
                       different             radical

                       goals
                       allow for very
                       different
                       means
Thursday, 22 September 2011
in system           out-of system

                          incremental
                                           0'#&/- 0'#&/-         ."$#&/-
                                                           ."$#&/-
                          How can
               !"#$%&'&'( we
         !"#$%&'&'(       improve
                             0'#&/-
                        0'#&/-           ."$#&/-
                                     ."$#&/-
                          customer
                          experience
               !"#$%&'&'(
          !"#$%&'&'(
               )&#*"+$&,- ?
        )&#*"+$&,-
                              radical




                )&#*"+$&,-
           )&#*"+$&,-




                                                                      Source: Charles Leadbeater


Thursday, 22 September 2011
in system         out-of system

                          incremental
                                             How can
                                             we
                                             improve
                                             customer
                                             experience
                                             ?
                              radical




Thursday, 22 September 2011
in system          out-of system

                          incremental
                                              How can
                                              we user
                                          How can we
                                          improve
                                              improve
                                          experience of
                                          our current
    PUBLIC                                    customer
                                          services?
    SERVICES                                  experience
                                              ?
                              radical




Thursday, 22 September 2011
in system          out-of system

                          incremental
                                              How can
                                              we user
                                          How can we
                                          improve
                                              improve
                                          experience of
                                          our current
    PUBLIC                                    customer
                                          services?
    SERVICES                                  experience
                                              ?
                              radical




                                                             How can we
                                                             mobilise
                                                             community      RADICAL
                                                             resources to
                                                             improve        REDESIGN
                                                             outcomes?




Thursday, 22 September 2011
in system          out-of system

                          incremental
                                              How can
                                              we user
                                          How can we
                                          improve
                                              improve
                                          experience of
                                          our current
    PUBLIC                                    customer
                                          services?
    SERVICES                                  experience
                                              ?
                              radical




                                                             How can we
                                                             mobilise
                                                             community      RADICAL
                                                             resources to
                                                             improve        REDESIGN
                                                             outcomes?




Thursday, 22 September 2011
in system          out-of system

                          incremental
                                              How can
                                              we user
                                          How can we
                                          improve
                                              improve
                                          experience of
                                          our current
    PUBLIC                                    customer
                                          services?
    SERVICES                                  experience
                                              ?
                              radical




                                                             How can we
                                                             mobilise
                                                             community      RADICAL
                                                             resources to
                                                             improve        REDESIGN
                                                             outcomes?




Thursday, 22 September 2011
in system            out-of system

                          incremental
                                              How can
                                              we user
                                          How can we
                                          improve
                                              improve
                                          experience of
                                          our current
    PUBLIC                                    customer
                                          services?
    SERVICES                                  experience
                                              ?
                              radical




                                                               How can we
                                                               mobilise
                                           How can we
                                                               community      RADICAL
                                           create services
                                                               resources to
                                           that contribute
                                                               improve        REDESIGN
                                           to improving
                                                               outcomes?
                                           outcomes?




Thursday, 22 September 2011
welcome to

                              an introduction




Thursday, 22 September 2011
our aim
   To enable more South Australian families to
   grow and thrive and fewer families to spiral
   towards state intervention

Thursday, 22 September 2011
12-months of                                SOCIAL IMPACT


      co-design with
                                                                  ethnograph
      families                                                    y


                                       PROBLEM


       business case                                                       co-design



                              POLICY      BEHAVIOURS


                prototyping                                 prototyping
                metrics                                     practice


                                       PRACTICE



Thursday, 22 September 2011
We link-up families with things in common,
                              to change the things they want to change.


Thursday, 22 September 2011
events               training         link-ups




                                         support      measuring




Thursday, 22 September 2011
events               training         link-ups




                                         support      measuring




Thursday, 22 September 2011
events               training         link-ups




                                         support      measuring




Thursday, 22 September 2011
bubble diagram

                                                   paper based tool




         events               training         link-ups




                                         support           measuring




Thursday, 22 September 2011
coaching


                                                          face to face
                                                          interactions

         events               training         link-ups




                                         support      measuring




Thursday, 22 September 2011
events               training         link-ups




                                         support      measuring




Thursday, 22 September 2011
Life after link-ups




Thursday, 22 September 2011
playford




                                                  year 1

                              marion




Thursday, 22 September 2011
playford




                                          the vision

                          marion




Thursday, 22 September 2011
How did the families
   feel about being part
   of the Radical
   Redesign process?


Thursday, 22 September 2011
How did I feel about
   being part of the
   Radical Redesign
   process?


Thursday, 22 September 2011
Thursday, 22 September 2011
More                        tacsi.org.au
                              familybyfamily.org.au


  Papers                            tacsi.org.au/designpapers


  Video                         http://vimeo.com/tacsi


  Tweets                            @bcaffin


  Email
                                    @ozinnovation

                              brenton.caffin@tacsi.org.au
                              carolyn.curtis@tacsi.org.au



Thursday, 22 September 2011

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Radical Redesign

  • 1. Radical Redesign Brenton Caffin & Carolyn Curtis THE AUSTRALIAN CENTRE FOR SOCIAL INNOVATION BOLD IDEAS. BETTER LIVES. Thursday, 22 September 2011
  • 2. What do we mean by radical? Thursday, 22 September 2011
  • 3. incremental How can we improve customer experience ? radical Thursday, 22 September 2011
  • 4. in system out-of system How can we improve customer experience ? Thursday, 22 September 2011
  • 5. in system out-of system incremental How can we improve customer experience ? radical Thursday, 22 September 2011
  • 6. in system incremental 0'#&/- ."$#&/- How can we same goal !"#$%&'&'( improve same but customer improved experience means ? )&#*"+$&,- Thursday, 22 September 2011
  • 7. out-of system incremental 0'#&/- ."$#&/- same goal !"#$%&'&'( different mix of means )&#*"+$&,- Thursday, 22 September 2011
  • 8. 0'#&/- ."$#&/- !"#$%&'&'( in system radical revised goal )&#*"+$&,- different but institutional means Thursday, 22 September 2011
  • 9. 0'#&/- ."$#&/- !"#$%&'&'( out-of system )&#*"+$&,- different radical goals allow for very different means Thursday, 22 September 2011
  • 10. in system out-of system incremental 0'#&/- 0'#&/- ."$#&/- ."$#&/- How can !"#$%&'&'( we !"#$%&'&'( improve 0'#&/- 0'#&/- ."$#&/- ."$#&/- customer experience !"#$%&'&'( !"#$%&'&'( )&#*"+$&,- ? )&#*"+$&,- radical )&#*"+$&,- )&#*"+$&,- Source: Charles Leadbeater Thursday, 22 September 2011
  • 11. in system out-of system incremental How can we improve customer experience ? radical Thursday, 22 September 2011
  • 12. in system out-of system incremental How can we user How can we improve improve experience of our current PUBLIC customer services? SERVICES experience ? radical Thursday, 22 September 2011
  • 13. in system out-of system incremental How can we user How can we improve improve experience of our current PUBLIC customer services? SERVICES experience ? radical How can we mobilise community RADICAL resources to improve REDESIGN outcomes? Thursday, 22 September 2011
  • 14. in system out-of system incremental How can we user How can we improve improve experience of our current PUBLIC customer services? SERVICES experience ? radical How can we mobilise community RADICAL resources to improve REDESIGN outcomes? Thursday, 22 September 2011
  • 15. in system out-of system incremental How can we user How can we improve improve experience of our current PUBLIC customer services? SERVICES experience ? radical How can we mobilise community RADICAL resources to improve REDESIGN outcomes? Thursday, 22 September 2011
  • 16. in system out-of system incremental How can we user How can we improve improve experience of our current PUBLIC customer services? SERVICES experience ? radical How can we mobilise How can we community RADICAL create services resources to that contribute improve REDESIGN to improving outcomes? outcomes? Thursday, 22 September 2011
  • 17. welcome to an introduction Thursday, 22 September 2011
  • 18. our aim To enable more South Australian families to grow and thrive and fewer families to spiral towards state intervention Thursday, 22 September 2011
  • 19. 12-months of SOCIAL IMPACT co-design with ethnograph families y PROBLEM business case co-design POLICY BEHAVIOURS prototyping prototyping metrics practice PRACTICE Thursday, 22 September 2011
  • 20. We link-up families with things in common, to change the things they want to change. Thursday, 22 September 2011
  • 21. events training link-ups support measuring Thursday, 22 September 2011
  • 22. events training link-ups support measuring Thursday, 22 September 2011
  • 23. events training link-ups support measuring Thursday, 22 September 2011
  • 24. bubble diagram paper based tool events training link-ups support measuring Thursday, 22 September 2011
  • 25. coaching face to face interactions events training link-ups support measuring Thursday, 22 September 2011
  • 26. events training link-ups support measuring Thursday, 22 September 2011
  • 27. Life after link-ups Thursday, 22 September 2011
  • 28. playford year 1 marion Thursday, 22 September 2011
  • 29. playford the vision marion Thursday, 22 September 2011
  • 30. How did the families feel about being part of the Radical Redesign process? Thursday, 22 September 2011
  • 31. How did I feel about being part of the Radical Redesign process? Thursday, 22 September 2011
  • 33. More tacsi.org.au familybyfamily.org.au Papers tacsi.org.au/designpapers Video http://vimeo.com/tacsi Tweets @bcaffin Email @ozinnovation brenton.caffin@tacsi.org.au carolyn.curtis@tacsi.org.au Thursday, 22 September 2011