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Borosil makes all your food look more beautiful when served in its glassware. The main objective of the #BeautifulFood campaign was to create interesting conversations around recipes and in turn create a network of great food shots with Borosil products. Another objective was to make sure there is good quality content in the digital space about Borosil and food prepared and served with it. Our main goal was to let out the message that food looks beautiful when it is served in Borosil products.

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Diwali is one of India’s most celebrated festivals. Symbolically representing the triumph of good over evil, it’s a time for sharing festivities with your near and dear ones. Although the festival is celebrated nationwide, there are several different approaches preferred by different types of people. This is what made Berger’s Diwalipanti campaign so unique, as it catered to a number of audiences with different preferences. The premise behind Berger’s campaign was to provide an innovative platform that provides entertainment and values to different types of people, via an interesting two-split microsite.

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As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals. Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.

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The St. Regis Goa Resort aspired to invite guests to experience the festive season at The St. Regis Goa Resort, highlighting the exquisite events and bespoke rituals. MindShift Interactive approached it by creating a unique communication termed as ' #ExquisiteFestivities at the House of Celebration' and created videos and photos to elevate the celebrations over Christmas and New Year, our first of many. An engaging and exciting journey covered through a shoot translated onto social media, offline events and paid ads that helped drive outreach and increase bookings. We strategized an elaborate Christmas grid, featuring engaging content such as posts, videos and stop-motion animations, incorporating the festive colours of red, green and white. The visual content showcased festive decorations, special menus and seasonal activities that were offered to guests during their stay. We captured the lighting of a magnificent 32-foot-tall Christmas tree, symbolizing the 32-year legacy of the property and building a sense of nostalgia amongst our patrons. The property celebrated its first new year with a remarkable celebration amidst glitz & grandeur, with the classic Great Gatsby theme. Our visual representation, inspired by Gatsby adorned artistic deco elements, masquerades and a lavish spread for the Luminaries to rejoice in. The results were phenomenon with a sold out event.

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To celebrate its 7th Hotel launch in #Chennai, #Accor Hotels announced the #RombaNallaFeeling campaign to highlight the ‘very happy’ feeling expressed by each of its 7 hotels in India. The campaign was launched with a fast paced digital video that gave users an insight to the city’s culture & personality, while bringing in how Accor India had embraced the city. The campaign paid homage to the city’s art, culture and heritage along with giving fans a tasteful treat to each hotels culinary prowess with a delightful #FoodFestival that was launched across each hotel. The involvement of hotel associates also helped up the overall engagement 3x. Overall, the campaign received 1.9 Million outreach, 120k video views & 10k website clicks.

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When Vivanta by Taj Gurugram was rebranded as Taj City Centre Gurugram, the need to highlight elements of Tajness while capturing the true essence of a city hotel were vital. MindShift Interactive drove the digital campaign along with a video production by MindShift Studios, capturing a holistic city hotel experience bundled with glimpses of the modern city. A video created by MindShift Studios captured a Guests experience when on a work trip to Gurugram, and how Taj City Centre Gurugram made it smooth from the minute they checked in to the modern city, Gurugram, that offered a plethora of activities to have some fun. The video was well received, garnering 530K views, with a total of 2.03 Million impressions. The campaign, #CheckIntoTajCityCentre received an outreach of 990K. The social media campaign by MindShift Interactive leveraged innovative content forms to highlight the various amenities offered by the Hotel, with heavy engagement in the form of comments and shares seems towards the usage of Live Photos technology, primarily targeting mobile-first users, asking them to Hold on to the image to see experiences come alive. Cinemagraphs, micro videos and InsaStories drove further engagement for the campaign, resulting in buzz, awareness and queries that were linked back to the website.

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Ulric de Varens, a fragrance that is marketed by Baccarose Perfumes & Beauty Products Pvt Ltd associated with Yamaha Fascino Miss Diva Miss Universe 2016 and wished to highlight the association, creating higher brand preference and evangelism. MindShift Interactive was brought on board to leverage their expertise within the lifestyle, beauty market, to devise the ideal strategy for Ulric de Varens (UDV) on social media. The campaign was driven through a mix of social media marketing, media planning, influencer marketing and rich media marketing. MindShift Studios, a personalized visual content production house, under MindShift Interactive curated a photoshoot showcasing the personality of the brand, hence engaging like-minded audiences. True to the ethos of MindShift Studios, influencers and Diva contestants were engaged to leverage their social media klout to drive the brand through higher awareness and ensuring adequate amplification of the content stories being displayed. Furthermore, videos in interactive formats highlighted each Diva and her personality, drawing a connect between the fragrance and the Diva's characteristics. Check out the offerings of MindShift Interactive on www.mindshiftinteractive.com.

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Instagram recently crossed the 400th million monthly active users milestone. To create lasting engagement, you need to excite them with intriguing content and eye catching images that captivates with your audience. As Instagram rolls out its new algorithm over the coming weeks, it becomes absolutely necessary to create high quality content in order to stand out from the crowd. As we all know, the app’s filters and editing tools are growing bigger and getting stunningly better with over 40 tools currently yet when it comes to features and extra functionality, they aren’t as good as the ones that come with third-party apps. All brands whether B2B or B2C, all use this platform to connect and build an image that attracts prospective clients and engages with current clientele. Photographers, Bloggers, and popular foodies support their content on Instagram with the help of apps such as Layout, Hyperlapse, Boomerang etc. Thus taking their engagement to the next level, and increasing their followers considerably. Instagram’s own filters go a long way towards creating images with finesse and making them look far richer than they might in reality whilst constantly working on updates to provide fresh options. To help your posts stand out, we’ve picked our 6 favorite apps that can take your Instagram account to the next level. Most of them are very user friendly, free and available on both iOS and Android platforms.

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Max Bupa in association with MindShift Interactive introduced the digital campaign - #EveryIndianFamilyNeeds. The campaign highlighted the peculiar things that make our families quintessentially Indian. With the main objective to educate people about the importance of health insurance in a fun and quirky manner, the first half of the campaign focused on generic things like cricket and Bollywood – elements that drive us and that are found in all Indian families. During the campaign, Max Bupa also hosted a Twitter contest asking people to share their unique family needs, thereby garnering high interaction and engagement on the platform as well as some user generated content. The latter half of the campaign took a more educational approach and focused on the different kinds of health insurance plans, their suitability and significance for each kind of family, making the whole campaign very informative and helpful.

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JW Marriott Bengaluru partnered with MindShift Interactive in order to amplify their association with World On A Plate as the Official Hospitality Partners. World On A Plate is India’s first ever food festival. The event revolved around the 3 MasterChef's visiting Bengaluru for a culinary journey, which included a MasterClass, tete-a-tete sessions and VIP brunch. The aim of the campaign was to highlight JW Marriott Bengaluru as the official hospitality partner for the Food Carnival. A digital story was told through engaging content online and live coverage across Twitter, Instagram and Facebook which captured the MasterChef judges through interviews, boomerang's and interesting influencer-curated content.

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MindShift Interactive is an Insightful Digital Outreach powerhouse that provides businesses’ with a data-centric approach towards achieving an insightful, intelligent and impactful Digital presence. MindShift Interactive combines Digital Marketing and Research to provide a better experience for the consumer and brand. It currently houses two business verticals - MindShift Digital, their Digital Marketing and Influencer Relations arm, and MindShift Metrics, a Digital Research & Reputation Management agency. Here is the link to some of our Case Studies.

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MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market. A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions? We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business. This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.

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MindShift Interactive managed the Digital mandate for #SulaFest 2016, helping increase awareness and buzz for the campaign across Facebook, Twitter, YouTube, Instagram and Snapchat through media spends increasing visits to the website. Read on as we showcase how each platform resulted in an ROI and the innovative use of technology, such as the Sula Drone helped increase excitement levels among the audiences.

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MindShift Interactive shares inputs on the digital marketing trends of 2016. During the past couple of weeks, agencies and brands have been putting together their plans for 2016, announcing distinctive ways in which they intend on making the upcoming year bigger. Read about the Digital Trends we think will dominate in 2016 and create a MindShift. If you'd like to add some more, do feel free to share it in the Comments below.

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Continuing to deliver on our promise to be the Home of Michelin Chefs in India, JW Marriott Juhu hosted the second edition of the extravagant ‪#‎JWJuhuMichelinPopup featuring Three-Michelin Star Chef, Alvin Leung! With a uniquely crafted 6-course gastronomical fare, the ‘Demon Chef’ gave Mumbai a taste of X-treme Chinese! Here’s the digital story that we built through MindShift Interactive

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MindShift Interactive shares inputs on how to be a Social Media Savvy CEO. It's not a top secret that companies today are becoming increasingly worried about a huge and appealing presence on social media. While they may be hiring digital experts to help promote those objectives, very few CEOs are attempting towards being active on social media themselves, which will be the real value a Social CEO serves. According to business intelligence and data visualization company Domo, just 30 % of Fortune 500 CEOs have a presence on social channels. Further, they stated that this small percentage isn't truly involving with their audience on social media; they're simply broadcasting uncongenial and general messages to promote their company's products and services. Read about the Qualities you need to adopt to be a Social CEO that people look up to. If you'd like to add some more, do feel free to share in the Comments below.

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