1. NFC BASED MOBILE PAYMENTS AND
LOYALTY PLATFORM IN CLOUD
We empower Mobile Operators, Banks and Retail companies
to provide Mobile Wallet services for their customers
Fast. Convenient. Secure
www.mokipay.com Please see how it works:
www.facebook.com/mokipay http://www.youtube.com/watch?v=5H6ls4uhqis

2. How it works?
Customer taps the Customer receives the Customer confirms the
phone to NFC reader request to confirm the transaction by entering
transaction* PIN code to his phone
Near field communication (NFC) is a set of standards for phones and similar devices to establish radio
communication between the phone with NFC chip and NFC device (reader) by bringing them into close
proximity (a few centimeters). In case of online payments – the customer enters his phone number in website
instead of tapping the phone to NFC reader.
* Mokipay was developed specifically as a secure mobile payment system. It has a convenient Macro (more
than 10 EUR) transaction confirmation system using Mobile infrastructure (PIN code on Mobile phone), which
ensures the user and transaction authentication.
Customers equipment
We issue Mobile Wallet packages which include NFC sticker and Customers ID. Packages are
distributed by Mobile Operator, Bank or Retail company.
Customer attaches the sticker to his mobile phone (any model) and activates Mobile Wallet
by sending SMS, online or using mobile application (iOS and Android).
Customers use SIM cards which support WIB (has SIM tool
kit) or wPKI. SIM card is used to run the application which
push the request to confirm the transaction to customers
phones screen.
Customers may also use NFC embedded phones with SWP
SIM cards. In this case – there is no need to stick the
sticker to mobile phone.

3. Mobile Wallet
Account
(Bank or other holder of
the account)
Merchant
POS system
NFC reader
Transaction scheme in details
Mokipay
Transaction Center
Payment module
Online Shop
Merchant
Mobile Network
Operator Trusted Service
Provider
OTA servers
At shops, restaurants and other places Customer taps the phone with NFC sticker attached (or NFC
embedded) to the NFC reader. At online shop Customer enters his phone number in to the payment
module.
NFC reader reads (or payment module gets) Customers ID and the details of payment transaction
and transmits it to the Mokipay Transaction Center (MTC).
MTC checks the Customers account balance and states if there is enough funds to make a payment
transaction.
If yes – the request to confirm the payment transaction is sent to customers mobile phone using
Trusted Service Providers (TSP) and Mobile Networks Operators (MNO) OTA infrastructure.
The request to confirm the transaction is pushed to Customers phone screen from the application
running on SIM card (therefore any phone model can be used and there is no need to run the
applications on the phones operating system).
The Customer confirms the payment transaction by entering his secure PIN code. The confirmation
is sent back to MTC and MTC confirms the transaction for the Merchants.
In case of MICRO payments (less than 10 EUR or other defined sum) – MTC immediately sends the
confirmation of the transaction after the checking of the Customers account balance.

4. Mobile Wallet
The Customer can access his Mobile Wallet using mobile applications (iOS and Android), website or mobile
web. There are few options of Mobile Wallet account:
Linked to Bank Account
Special Prepaid Account Customer can make payments using
On the process of NFC sticker activation the mobile phone from the regular Bank
system opens a special prepaid account for the account. Partnership and integration with
customer. It can be topped up by bank transfer, Banks information systems is needed.
using credit card or by cash in self service kiosks
or at payment places.
Mobile Operators Bill
Mobile payments can be included
into Mobile operators bill
Linked to PayPal Account
Linked to Credit Card

5. Loyalty
Mokipay platform includes multifunctional loyalty system: cash back,
discounts, coupons, group buying, rewards … .
Customers using their mobile phones for payments automatically
participate in loyalty programs, run by Mokipay as well as provided by the
Merchants.
Mokipay has developed its own loyalty program, which includes cash-back
based on the number of purchases and the sums spent at merchants
places. The more customer buys, the higher is cash-back.
Mokipay also runs a time limited (weekly) campaigns of high cash-backs
(25%-50%). These campaigns increase the number of transactions by
200%-800%.
If the merchant runs its own loyalty pro-
gram, it can be integrated with Mokipay
platform using API. In this case rules of
merchants loyalty program would auto-
matically apply when user makes pay-
ments using his mobile phone.

6. Merchants equipment
Currently we use 3 types of NFC readers:
1. Desktop integrated to POS system NFC reader (for example QPROX QP 3000)
2. Handheld Stand Alone NFC reader (GPRS or Wifi)
3. NFC embedded mobile phones with POS application as a reader
Mokipay payment transactions can also be processed by other NFC readers. Mokipay in consent of the owner
of the reader installs the necessary software to read and route Mobile payment and loyalty transactions.
Mokipay has developed POS application for NFC embedded phones for
Samsung Bada operating system (in cooperation with Samsung R&D).
Samsung Wave and other NFC embedded phones can now be used to
accept Mobile payment and loyalty transactions. This solution is very
convenient for Taxi drivers, small businesses, independent service
providers.
Mobile payments are widely accepted in Lithuania by
cafes, restaurants, shops, petrol stations, pharmacies and
other Merchants. Mokipay has more than 250 contracts
with Merchants, who accept Mobile payments and
provide loyalty bonuses to Mobile Wallet users. We have
deployed 600 NFC readers in Lithuania.

7. Business model Merchant
1
Bank
(or other holder of NFC reader
Mobile Wallet
accounts)*
4 2a
Mokipay 3
Customer
Mobile Network
Operator 2b
1. Fees paid by Merchant
a. Payment transaction fee (commission paid to Bank)
b. Regular Loyalty transaction fee (commission paid to Bank)
c. Loyalty campaign fee (fixed or percentage commission on each transaction) (paid to Bank)
d. NFC reader rent and support fee (fixed monthly fee, paid to Bank)
2. Fees paid by Customer
Customer acquires Mobile Wallet package from MNO or Bank.
2a. Fees paid by Customer (to Bank)
a. Fee for using account for Mobile payments (x EUR/month) (fixed fee, periodical)
b. Account top-up fee x EUR or x% (if the account is prepaid account) (fixed or percentage)
2b. Fees paid by Customer (to Mobile Network Operator)
a. Fee for using SIM card to confirm payment transactions (x EUR/month) (fixed fee, periodical)
b. Fee for participating in Loyalty programs and Loyalty programs integrations (x EUR/month) (fixed fee,
periodical)
3. Revenue share between MNO and Bank
If the Mobile Wallet services are provided by MNO and Bank in Partnership – Mokipay recommends to work
on a revenue sharing model.
4. Fees paid to Mokipay
a. One time system deployment fee (customization, integrations and etc.)
b. License per active user (x EUR per month)
c. Payment transaction fee (x EUR or x%)
PLEASE NOTE: the presented business model is only a recommendation. All figures are exposed for demon-
strational purposes only and must be specified individually. The business model may be changed by the re-
quest of participating organizations or in order to correspond to customers expectations.
* Mokipay can cover the part of Bank as it has e-money license (which enables provision of
payment services across EU) and can open a separate prepaid account for the customer.

8. Lithuanian tech start-up Mokipay together with mobile
network operator Omnitel (a part of TeliaSonera) has launched
NFC mobile payments service at European Men's Basketball
Championship (EuroBasket 2011) hosted in Lithuania
http://www.nfcworld.com/2011/07/11/38528/omnitel-launches-national-nfc-service-in-lithuania/
Why Mokipay?
We are not building the platform – it is a proven and fully
operational system launched in Lithuania on a national scale.
While most of other Mobile payment systems based on NFC are just a small scale pilot projects, Mobile
payments based on Mokipay platform become an ordinary payment method in Lithuania.
Mokipay mobile payments are accepted by many local and international Merchants (including McDonalds,
Statoil, Douglas, …) and has already proven its superiority to the customers and merchants.
Our primary goal is to correspond to the end user needs. We put on priority user experience, ease of use and
convenience. Mokipay users do not need special applications or smart phones to make a transaction. The
payment process is as usual and as easy as payment using traditional payment cars (most of our users say –
even more convenient and faster).
Most Mobile payment and loyalty systems have serious limitations. Mokipay – is very flexible and compatible
system. It works with all handset models (as example – Google Wallet only works with Nexus S 4G available
on Sprint). It is compatible with most popular NFC readers and is Bank or payment card independent (never
less – it can be linked to any Bank or Credit card).

9. For Investors
Timeline
Mokipay is initiating Series A Finalist at Contactless &
investment round. Mobile Awards 2012 April
***
The proceeds will be used for operational Negotiations with MNO,
March
expenses, further platform and product Banks and Retail companies
development and international growth. ***
Participated at Mobile February
Mokipay would prefer investors with a World Congress 2012
deep know-how and experience in mobile ***
and payment markets. Started selling Mobile Wallet
packages in the name of January
Mokipay would expect the investor to Omniltel
contribute on the definition of the 2012
***
products, interoperability of the platform Gold medal. Product of the December
and its development directions as well as Year 2011
on international sales.
***
Contract with Omnitel November
(TeliaSonera).
October
Facts
Mokipay team is 23 professional employees September
(a half of them is a technology team).
Mokipay OPEX is 45.000-50.000 EUR per
month (travel expenses not included). GO LIVE! on August 18th August
***
At the moment Mokipay revenue is Beta
generated from the sale of Mobile Wallet ***
July
packages (selling directly to the end-users Investors (private persons)
and bulk sales to MNO) and from the join Mokipay
commission on transactions.
Private BETA June
Lithuania is the test and product ***
development market for Mokipay. In other
markets Mokipay will not address the end Mokipay was officially
May
users directly (unless requested by investor) founded on May, 27th
– we will partnership with MNO and Banks ***
and will serve users in the name of these First Mobile payment
April
organizations. transaction on April 18th

10. Innovative. Experienced. Credible
Management team
Markas Zbarskis
Founder and President
Markas is the owner of one of the biggest IT companies in Baltics “ERP.” He is professional manager
experienced in leading large-scale IT projects with background on engineering and business
administration.
Aurelijus Vadeika
Chief Technology Officer
Aurelijus has over 15 years experience in wide range IT Project management and Product
development. Lately focused on innovative projects, including self-service payment terminals, finance
management portals and mobile applications.
Mindaugas Rutkauskas
Chief Operating Officer
Experienced business manager with background of MBA and Law. Previously served as CEO and
started one of the biggest media groups and developed biggest network of internet portals in
Lithuania.
Advisory Board
Mike Mayer (Israel) – over 30 successful years and a proven track record in the IT industry. Mike
has held key positions at Digital Equipment Corporation, Oracle and most recently at SAP as Vice
President Global Emerging Markets.
Jim Dvorkin (USA) – Five9 CTO, has a rich experience in development of IT and communication
projects. Jim has held key positions in companies like SalesForce, Echopass, Contactual, NextAge
Technologies, Genesys Solutions.
Dainius Kreivys (Lithuania) – ex-Minister of Economy of Republic of Lithuania (2009-2011). Dainius
initiates early stage business development programs in Lithuania, is experienced in development of
retail and real estate businesses, is successful businessman.
Contacts
Mindaugas Rutkauskas
Chief Operating Officer
+370 687 51442
mindaugas@mokipay.com