5 Best Practice on how BtB companies have gained value by using Social Media

1. 5 Best Practices
B2B companies have
on how
gained value by using
Social Media

2. Social networks and online communities offer great
possibilities for organisations and companies to connect with
new and existing users, customers, supporters, donors etc.

3. Social media has a global scope and each person you
connect with has the power to pass your message on and
to become an ambassador for your cause.

4. Compared to other media,
running campaigns on social
media is cheap. All you need
is time and consistency
along with a few good ideas
and a good knowledge
about how people interact
on social media.

5. Social media allows your
organisation to be open
and transparent. You are
in the unique position of
possessing stories that
require no spin or false
marketing in order to
make an impact.

6. Social Media is not only for consumer driven
companies – it’s also for business driven
companies.
Here are 5 best practices on how b2b
companies have gained value by using
social media.

7. Company
Results
Cisco - World leader in networking that transforms how Rated as number one website in the world because of
people connect, communicate and collaborate. how they involve and interact with their clients
44,109 fans on Facebook
Target Group
Small Business Costumer
Enterprise Service Provider
Government Education
Purpose
Help costumers
Get feedback and ideas
Implementation
Engage with open website and blog
Involve B2B clients and interact at their Facebook page.

8. www. Company: Piper (aircraft manufacturer)
Purpose: Promote the new lightweight $ 140,000 Piper
Sport Aircraft
Target Group: Companies and organisations
Campaign: With a week until launch the company initiated a
social media campaign, revolving around a low-budget video
featuring passionate engineers and amateur pilots. The
launch was supported by Twitter and Facebook activities and
an online shop.
Results:
• Community on Facebook grew within 3 hours from launch
• 7,000 views on the video within a week
• Currently 8,700 fans on Facebook
• 1 plane was purchased online within the first week

9. www.
Company: Marketo (lead management software)
Purpose: Product promotion / Sales boost
Target Group: Companies and organisations
Campaign: With the Marketo blog as the anchor, the
company launched its lead management programme via a
social media promotion campaign, using Twitter, Facebook,
and Youtube as main channels.
Results:
• 400 clients signed within 2 years, at approx. $30,000 per
client per year
• Marketo has become one of the fastest growing software
companies in the US
www
.

10. Company: Scania
Purpose: Create a community for Scania Lorry/ Truck www.
drivers.
Target Group: Professional Lorry/ Truck drivers
Campaign: Through Tribesourcing, Scania has been able to
gather a community where content, information,
competitions etc. create interaction and engagement
between Scania and its members.
Results:
• 1,828 fans on Facebook
• 904 followers on Twitter
• 23,357 channel views on Youtube
• Youtube subscribers: 549

11. www.
Company: Image Communications
Campaign: The advertising agency called Image
Communications wanted to rebrand the company and
give it a new name that matched the company better.
In doing it they created a Help Us Name Us contest. On a
website, visitors could enter their ideas and the winner
would receive a prize. People could follow the process
through their twitter profile.
www.helpusnameus.com
Purpose: Branding the company and promote its new
company name.
Results:
• The contest reached participants from 52 countries and
6 continents.
• The company received thousands of names in only two
weeks.
• The company saved time and costs in relying on their
online community

12. s
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Mi ndju
e
Wh o ar
Our main area of expertise lies within strategic counseling,
development and implementation of social media solutions,
initiated to create value for companies and organizations
www.mindjumpers.com
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contact@mindjumpers.com