Presentation given at MyNewsDay in Oslo April 19th 2012 - "Is social media transforming the PR industry?"

1. April
2012
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2. Discussion
Ques2ons
Feedback
Input
#MNDAY
@klit_nielsen
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3. Is
Social
Media
transforming
tradi2onal
PR?
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5. Mindjumpers – Social Media Agency
• The
agency
operates
in
Northern
Europe
with
a
main
presence
in
the
Nordic
• Have
in
just
3
years
become
a
leading
full
service
social
media
agency
in
the
Nordics
• Profitable
and
based
on
organic
growth
• Key
offering
is
to
help
companies
and
brands
organize,
manage
and
engage
in
social
media
Page 5 | © 2012 MINDJUMPERS. All rights reserved.

6. We
enable
companies
to
strategic
develop
and
execute
interna2onal
social
media
ini2a2ves
in
a
structured,
quality
assured
and
cost
effec2ve
way
across
markets
with
focus
on
crea2ng
effect
and
value
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7. Securing
offering
through
proven
and
structured
process
Organize
• Secure
quality
and
best
prac2ce
in
community
management
across
markets/countries
Manage
&
Measure
• Secured
through
training,
procedures,
guides,
manuals
and
key
performance
measurement
Engage
• Secure
• Brand
consistent
• Social
media
authen2c
• High
responsive
• Na2ve
speaking
• Quality
assured
…
Community
management
Page 7 | © 2012 MINDJUMPERS. All rights reserved.

8. Image by gsfc used with Attribution as directed by Creative Commons http://www.flickr.com/photos/gsfc/4422729133
Your
World
is
Transforming..
Page 8 | © 2012 MINDJUMPERS. All rights reserved. 8

9. ”Technologies
which
facilitate
online
interac8on
between
people”
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10. What
is
big
data?
Every
day,
we
create
2.5
quin2llion
bytes
of
data
—
so
much
that
90%
of
the
data
in
the
world
today
has
been
created
in
the
last
two
years
alone.
This
data
comes
from
everywhere:
sensors
used
to
gather
climate
informa2on,
posts
to
social
media
sites,
digital
pictures
and
videos,
purchase
transac2on
records,
and
cell
phone
GPS
signals
to
name
a
few.
This
data
is
big
data.
Page 10 | © 2012 MINDJUMPERS. All rights reserved.

11. Intelligence
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12. The
Death
of
Tradi2onal
PR?
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21. Companies
are
becoming
media
outlets.
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22. Social
Brands
Build
Sustainable
Rela2onships
Why
not
take
advantage
of
the
impressions
you
have
already
made?
Build
and
strengthen
the
rela2onships
you
have
already
established…
Inves2ng
resources
in
building
Spending
on
tradi2onal
social
communi2es.
Growth
in
media/campaigns.
You
create
community
base
as
awareness
about
you
brand
or
Community
members
share
product
in
a
limited
period
and
become
ambassadors
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23. 2007
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24. Des2na2on
to
Distribu2on..
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25. Marke2ng
needs
to
think
in
editorial
processes
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26. You
are
not
the
King
Involve
Dialog
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27. INTEGRATE
INTEGRATE
INTEGRATE
INTEGRATE
INTEGRATE
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28. 725+
inspira2onal
ar2cles
on
social
media
business
@
Mindjumpers.com/blog
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