Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc. For NGOs, charities or companies, who want to show their corporate social responsibility social media is a very attractive tool.

1. Social Good on
Social Media
– Best Practices

2. Social networks and online communities offer great possibilities for organisations
and companies to connect with new and existing users, customers, supporters,
donors etc. For NGOs, charities or companies, who want to show their corporate
social responsibility, social media is a very attractive tool.

3. Social media has a global scope and each person you connect with has the
power to pass your message on and to become an ambassador for your cause.

4. Compared to other media, running
campaigns on social media is cheap.
All you need is time and consistency
along with a few good ideas and a
good knowledge about how people
interact on social media.

5. Social media allows your
organisation to be open and
transparent. You are in the unique
position of possessing stories that
require no spin or false marketing
in order to make an impact.

6. Here is a look at some social good campaigns that NGOs, charities and companies
have done successfully on social media.

7. Dove Self-Esteem Fund
The Dove Self-Esteem Fund is committed to helping
girls build positive self-esteem and a healthy body
image, with a goal of reaching 5 million girls globally.
They provide tools to create conversation and
awareness.
Results
• 60,804 fans on FB
• Bringing the conversation and discussion into the
families and in networks outside of social media
• Branding Dove as a sympathetic company that
acknowledges that beauty comes from within

8. Invisible Children
Invisible Children is a movement created by three
unknown young filmmakers wanting to do something
about the war in Uganda. The cause is driven by film
and engages community by encouraging them to
• Set up a club
• Host a screening of the IC movie
• Spread the word – create conversation
• Create things inspired by the movie
• Post pictures
• Organise events
• Make music
• Set up a rummage sale and donate
Results
• 217,000 fans on Facebook
• 31 uploaded fan videos & 1000 uploaded fan photos
• 149,000 friends on Myspace
• 1100 friends on YouTube with app 300 comments
on their channel
• High degree of interaction and collaboration
• Teachers are using the film in class

9. charity: water
For three years, charity water have funded1400
water projects in developing countries to provide
clean water. They use personal and visual stories
from the field to encourage donations
• 12 photo albums on Facebook
• Use of videos to document and communicate
• Staff blog from the field in Haiti
• Locate wells with Google Maps
Results
• 48,000 fans on FB
• 1,400,000 views on YouTube videos
• Provide people with an insight into a world far away
from Facebook
• Closer connection to the cause you support

10. Twestival - charity: water
Charity water Twestival
On 12 February 2009, 202 cities around the world
held Twestivals, gathering twitter communities for
an evening of fun and to raise money and
awareness for charity water. By organizing an
event globally using Twitter as a driving force with
additional information on Vimeo and Facebook, the
event was able to provide clean water for over
17,000 people.
Twestival’s success lies in its scale to change the
world in a mass way on one single night, and by
appealing to people to get together in person for
the cause.
Charity water’s Twestival managed to raise
$250,000.

11. Well Wishes – charity: water
Well Wishes is Laura Fitton’s own personal project.
She had a wish to save children’s lives and dicided
to use her Twitter persona @Pistachio. Not
wanting to ask for too much she realised that if
everyone of her Twitter followers would donate
$2 she could raise $25,000 and donate it to
charity water and build an entire water project for
a school or hospital in Africa.
Laura’s Well Wishes campaign has raised nearly
$20,000.

12. Livestrong
Founded in 1997, Livestrong provides a much
needed network of support for people diagnosed
with cancer and their families. The organization
helps people find the
information, support, and courage they need to face
the fight against cancer head on.
Armstrong himself is one of the top Twitter users,
with over a million followers, but the Foundation
also use blog, Myspace, Facebook and YouTube.
Their Facebook page is used as a way to directly
connect with cancer survivors on a personal basis,
and encourage the 700,000 fans to share their own
stories on the discussion boards. Livestrong is also
really good at using Delicious to bookmark cancer
related news.
Results
768,469 fans on Facebook
2,449,425 followers on Twi1er