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Hyper connected world
Think mobility first
Part 2: MWC 2013

How thoughts from Mobile World Congress (February 2013 )
build on thoughts from Consumer Electronics Show (January 2013)
1
Contents: Hyper connected world: part 1 - CES


1.   Beyond size and definition?
2.   Sensors in everything. Data everywhere
3.   Everyone is thinking Phablets & Tabtops
4.   Three technology-fuelled megatrends
5.   Look no hands!




2
Part 1: 4 things to remember from CES 2013


Sensors in everything
Data everywhere
Hyper connected world
Think mobility first
3
Part 2 - MWC, February 2013
4
Part 2: 5 things to remember from MWC 2013



Sensors in everything
Data everywhere
Hyper connected world
Think mobility first
Don’t lose sight of the money
5
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

6
More Size & Definition




    Largest              Thinnest
7
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

8
More Sensors in everything & Data everywhere




eNest: emergency response & location device
9
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

10
More Everyone is thinking Phablets & Tabtops




     Huawei Ascend Mate & ASUS FonePad (7 inch): Phone? Mini tablet?
11
More Everyone is thinking Phablets & Tabtops




Budget point of entry products for less developed markets:
Nokia Lumia range 15 Euro point of entry and Mozilla Firefox budget OS launches
12
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

13
#1. More Appmobile




 Volvo On Call: lock your car, find your car, view your dashboard and set your heater by the touch of a button


14
#2. More automated health




     Mhealth: Risk Calculator (Heart Failure) : ICOR : Personal Health Folder
15
#3. More Connected home




     Samsung HomeSync: store, share, and stream content from your phone.
16
#3. More Connected home




     LG SmartControl / QRemote / Smart share
17
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

18
More Look no hands!




Ford Sync. AppLink. Voice control e.g. Accessing Spotify playlists and adjust volume settings

19
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

20
Look no hands! goes NFC-crazy




Almost everyone had a point of view / NFC presence
21
Look no hands! goes NFC-crazy




Retail vending : Couponing : Security : ATM : Payments
22
Look no hands! goes NFC-crazy




Samsung TecTiles: Programmable NFC stickers : Sony One-touch
23
Look no hands! goes NFC-crazy




Nokia wireless charging & NFC programmable functions
24
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

25
Think bigger. Think connected cities




A city where everything intelligently connects?
26
Think bigger. Think connected cities




Transport infrastructure?
27
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

28
Don't lose sight of the money




     Damned if you don’t. Damned If you do? KT Corp, S.Korea. 4G experience
29
Don't lose sight of the money




A reoccurring theme on many stands
30
Don't lose sight of the money




Eternal demand for brands to continue to subsidise content: Samsung shake
31
Contents: Hyper connected world: part 2 - MWC


1.   More Beyond size and definition?
2.   More Sensors in everything. Data everywhere
3.   More Everyone is thinking Phablets & Tabtops
4.   More of the 3 three technology-fuelled megatrends
5.   More Look no hands!
6.   Look no hands! goes NFC-crazy
7.   Think bigger. Think connected cities
8.   Don't lose sight of the money

32
Part 2: 5 things to remember from MWC 2013



Sensors in everything
Data everywhere
Hyper connected world
Think mobility first
Don’t lose sight of the money
33
34

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Mwc 2013 28feb13

  • 1. Hyper connected world Think mobility first Part 2: MWC 2013 How thoughts from Mobile World Congress (February 2013 ) build on thoughts from Consumer Electronics Show (January 2013) 1
  • 2. Contents: Hyper connected world: part 1 - CES 1. Beyond size and definition? 2. Sensors in everything. Data everywhere 3. Everyone is thinking Phablets & Tabtops 4. Three technology-fuelled megatrends 5. Look no hands! 2
  • 3. Part 1: 4 things to remember from CES 2013 Sensors in everything Data everywhere Hyper connected world Think mobility first 3
  • 4. Part 2 - MWC, February 2013 4
  • 5. Part 2: 5 things to remember from MWC 2013 Sensors in everything Data everywhere Hyper connected world Think mobility first Don’t lose sight of the money 5
  • 6. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 6
  • 7. More Size & Definition Largest Thinnest 7
  • 8. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 8
  • 9. More Sensors in everything & Data everywhere eNest: emergency response & location device 9
  • 10. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 10
  • 11. More Everyone is thinking Phablets & Tabtops Huawei Ascend Mate & ASUS FonePad (7 inch): Phone? Mini tablet? 11
  • 12. More Everyone is thinking Phablets & Tabtops Budget point of entry products for less developed markets: Nokia Lumia range 15 Euro point of entry and Mozilla Firefox budget OS launches 12
  • 13. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 13
  • 14. #1. More Appmobile Volvo On Call: lock your car, find your car, view your dashboard and set your heater by the touch of a button 14
  • 15. #2. More automated health Mhealth: Risk Calculator (Heart Failure) : ICOR : Personal Health Folder 15
  • 16. #3. More Connected home Samsung HomeSync: store, share, and stream content from your phone. 16
  • 17. #3. More Connected home LG SmartControl / QRemote / Smart share 17
  • 18. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 18
  • 19. More Look no hands! Ford Sync. AppLink. Voice control e.g. Accessing Spotify playlists and adjust volume settings 19
  • 20. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 20
  • 21. Look no hands! goes NFC-crazy Almost everyone had a point of view / NFC presence 21
  • 22. Look no hands! goes NFC-crazy Retail vending : Couponing : Security : ATM : Payments 22
  • 23. Look no hands! goes NFC-crazy Samsung TecTiles: Programmable NFC stickers : Sony One-touch 23
  • 24. Look no hands! goes NFC-crazy Nokia wireless charging & NFC programmable functions 24
  • 25. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 25
  • 26. Think bigger. Think connected cities A city where everything intelligently connects? 26
  • 27. Think bigger. Think connected cities Transport infrastructure? 27
  • 28. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 28
  • 29. Don't lose sight of the money Damned if you don’t. Damned If you do? KT Corp, S.Korea. 4G experience 29
  • 30. Don't lose sight of the money A reoccurring theme on many stands 30
  • 31. Don't lose sight of the money Eternal demand for brands to continue to subsidise content: Samsung shake 31
  • 32. Contents: Hyper connected world: part 2 - MWC 1. More Beyond size and definition? 2. More Sensors in everything. Data everywhere 3. More Everyone is thinking Phablets & Tabtops 4. More of the 3 three technology-fuelled megatrends 5. More Look no hands! 6. Look no hands! goes NFC-crazy 7. Think bigger. Think connected cities 8. Don't lose sight of the money 32
  • 33. Part 2: 5 things to remember from MWC 2013 Sensors in everything Data everywhere Hyper connected world Think mobility first Don’t lose sight of the money 33
  • 34. 34