When All Media Goes Mainstream

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When All Media's Social Media Goes Mainstream discusses how social media is becoming more mainstream. It notes that while user-generated content makes up only 20% of online videos, social media platforms are distributing more content than traditional news sites. As social media evolves, it is becoming less about the producers and more about the platforms and how people interact with and share content across various social networks and mobile devices.

Technologie Sports

When All Media’s Social Social Media Goes Mainstream 1` 1 1 1 1 1 1

02/05/10 Sample Footer Text Here 1. USC, Not UGC

Only 2/20 Of 100m Videos Are UGC 100% Is USC (User Shared Content)

80% Of Content Shared Is Professionally Produced

02/05/10 Sample Footer Text Here Facebook Sends More Traffic To News Site Than Google News

[object Object],[object Object],Ideas People Love To Share

2. Media Platforms, Not Producers respres on flickr

Defining social media Digging The News digg NYT

3. Social, Mobile & The Ladder Milica Sekulic on flickr

Forrester’s Ladder Creators Critics Collectors Joiners Spectators Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

bohman on flickr The Ladder’s On Its Side

4. Socialising Television dailyinvention on flickr

nicolasnova on flickr Ciarán Norris [email_address]

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When All Media Goes Mainstream

1. When All Media’s Social Social Media Goes Mainstream 1` 1 1 1 1 1 1

2. 02/05/10 Sample Footer Text Here 1. USC, Not UGC

8. Only 2/20 Of 100m Videos Are UGC 100% Is USC (User Shared Content)

9. 80% Of Content Shared Is Professionally Produced

10. 02/05/10 Sample Footer Text Here Facebook Sends More Traffic To News Site Than Google News

11.

12. 2. Media Platforms, Not Producers respres on flickr

13. Facebook To Break 500 Million?

14. Twitter: Pulse Of The Planet?

15. jonsson on flickr 1 Billion Views A Day

16. Defining social media Digging The News digg NYT

17. 3. Social, Mobile & The Ladder Milica Sekulic on flickr

18.

19. 2004

20. 2005

21. 2008

22. 2009

23. bohman on flickr The Ladder’s On Its Side

24.

25.

26. 2010

27. 2010

28. 2010

29. 4. Socialising Television dailyinvention on flickr

30. Over 1,000 Ratings

31. Over 1,000 Tweets A Minute

32.

33. nicolasnova on flickr Ciarán Norris [email_address]

Notes de l'éditeur

Twitter’s growth this year has been huge...
Yet looking at Forrester’s Social Technographic Ladder, we can see that historically, creating content has required deep engagement by the consumer; whether through knowing HTML, setting up a blog, having a video camera...