1. Cambridge Weight Plan
*

2. *
Using Facebook to
directly increase
sales
Promote the
business generally
Provide a hub for
your customers
Search Engine
Optimisation
General Do’s and
Don’ts
Useful resources

3. *
80% of
Facebook
users
prefer to
connect
with
brands on
Facebook
Facebook
has over a
Billion
active
users –
with more
than half
on a
mobile
device
23% of
users
check
facebook
more than
5 times
per day

4. *Effects of good Social Media
Easy to find
Great at
what you do
ConversationPersonality
Measurable
Results

5. *

6. *

7. *
This must inform what you’re posting
AND the tone of voice you use

8. *
• Is there structure?
• Do you use applications?
• How much time does it take up?

9. *
Social Media by
definition is personable
Mimic real life
How do YOU define your
brand?

10. Some Housekeeping:
Each of your social
media pages needs
EVERY relevant contact
detail
Working
Website
Links
Email Us
Call Us
Like on
Facebook

11. *
Visuals
Description
UpdatesPictures
Apps

12. *
*Caption every visual with the right information,
link or phone number
*Use the provided Cambridge visuals
*Only use the Independent Consultant logo – not
the over-arching Cambridge Weight Plan one

13. *
*Tell people why you are great at what you do
*Share your personal story and background
*Let people know you can empathise with them

14. *
Keep them:
*Relevant
*Timely
*Engaging
*Useful
*Purposeful

15. *
*Follow the cambridge guidelines
regarding before and after photos
*Post picture of the products or your
visual aids frequently
*Photos are far more likely to be
engaged with than text alone

16. *
Visuals Videos Music Text
Website
Links
Blog
posts
Outside
resources
WHY?
Each of your potential customers will take in information in different ways
Encourage Sharing
Every time one of them ‘likes’ a post, ‘Retweets’ a tweet or mentions you on
Facebook or Twitter it is shared with their own friends and followers

17. *
Build
Loyalty
Post
special
‘offers’
Say
thanks to
fans
ALWAYS
reply to
incoming
messages

18. *
•Dedicate a certain amount of time every week to
coming up with ideas for posts. Write them up and
set them to automate with a tool like Buffer
•This way you canl post pictures too and autoshrink
links
•Buffer and Facebook will also give you analytics to
see what is most popular and WHEN to post
•Don’t post TOO often – no one like constantly being
bombarded
•Check for messages and responses at least every
day – quick response is key
•69% of messages to companies on social media are
ignored!