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Marke&ng	
  to	
  
Millennials	
  
	
  
Agenda	
  
①  Gen	
  Y	
  –	
  Why	
  Should	
  We	
  Care	
  
②  The	
  Gen	
  Y	
  Mindset	
  
③  The	
  Gen	
  Y	
  Behavior	
  
④  Takeaways	
  
Why	
  Should	
  We	
  Care?	
  
Key	
  considerations	
  
	
  
Key	
  considerations	
  
•  Gen	
  Y	
  spending	
  power	
  2014:	
  $213	
  Billion	
  
•  In	
  2017	
  Gen	
  Y	
  is	
  predicted	
  to	
  outspend	
  baby	
  
boomers	
  
•  Millennials	
  are	
  "low	
  on	
  social	
  trust,"	
  according	
  
to	
  Pew	
  Research	
  Center	
  
•  Just	
  19	
  percent	
  say	
  most	
  people	
  can	
  be	
  trusted,	
  
compared	
  with	
  31	
  percent	
  of	
  Gen	
  Xers	
  and	
  40	
  
percent	
  of	
  baby	
  boomers.	
  	
  
•  For	
  retail	
  that	
  translates	
  to	
  a	
  genera&on	
  that	
  is	
  
brand	
  aware,	
  but	
  cynical	
  =	
  not	
  brand	
  loyal	
  
The	
  Gen	
  Y	
  Mindset	
  
Habits	
  
Beliefs	
  
Behaviors	
  
Motivations	
  
Expectations	
  	
  
The	
  Gen	
  Y	
  Behavior	
  	
  
Information	
  consumption	
  
Website	
  trafEic	
  
Takeaways	
  
Takeaways	
  
•  Gen	
  Y	
  is	
  not	
  tech-­‐savvy.	
  They	
  are	
  tech-­‐dependent	
  
•  It’s	
  all	
  about	
  them	
  
•  Communicate	
  where	
  they	
  are	
  engaged	
  
•  Make	
  their	
  buying	
  experience	
  memorable	
  
•  Introduce	
  them	
  to	
  your	
  team	
  
•  Give	
  them	
  the	
  VIP	
  feeling	
  
	
  
?!*&^$%^&????	
  
	
  
Valuable	
  
?!*&^$%^&????	
  
	
  
Valuable	
  
Relevant	
  
?!*&^$%^&????	
  
	
  
Valuable	
  
Relevant	
  
Authen&c	
  
Read	
  More	
  
•  Meet	
  the	
  Millennials:	
  The	
  consumers	
  to	
  change	
  the	
  
marke&ng	
  landscape	
  
•  Millennial	
  Marke&ng	
  
•  How	
  Millennials	
  are	
  shopping	
  
You	
  made	
  it!	
  
	
  
	
  
	
  
	
  
Kirsten	
  Furman	
  and	
  Miriam	
  Christof	
  
miriam@justjumpmarke&ng.com	
  
Call	
  me	
  at	
  781.366.5549	
  
Follow	
  me	
  on	
  Twieer:	
  @miriamchristof	
  
Visit	
  our	
  website:	
  
www.justjumpmarke&ng.com	
  
Let’s	
  have	
  a	
  coffee!	
  

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Marketing to millennials - How to conquer the new generation of consumers