17. It may seem obvious, but one thing that is consistently
overlooked in E-Newsletter publication is the volume
number and date. Every newsletter that you send should
have a volume number and a date to be consistent.
Consistency is key to establishing yourself and your
company as a reliable and credible source of information
and the kind of company that your customers will return
to time and again.
21. Each newsletter that you put out to the world should have
a consistent theme running throughout. Regardless if you
have one article or ten, they should be linked with your
theme-and your theme should be referenced in the
headline.
22.
23. A restaurant might highlight specific ingredients, time
saving tips in the kitchen, or upcoming seasons and
holidays. The articles could reference menu items or
recipes that they use as a marketing tie in.
27. Your newsletter must contain useful information. Content
Is Key! Even if your newsletter contains an editorial piece,
you need to give your readers something valuable.
32. An option for reader feedback in a newsletter is a good
way to build your community and to add content to the
publication. It not only lets you know what the readers
are responding to in your newsletter but it encourages
reader participation and people, whether they admit it or
not, like to see their name in print.
35. Besides endearing your clients and prospects to you and
your company, the main purpose of an E-Newsletter is to
build your business or in other words, SELL.
46. Viral marketing is a term used by marketing specialists
which simply means encouraging current customers and
prospects to share your message with their colleagues and
friends.
47. Viral Marketing is FREE FOR YOU. A simple message
consistently included in each and every newsletter,
preferably in the same place each time, that encourages
recipients to forward your newsletter to friends, family,
and colleagues is all you need. The bonus is that there is
an implied endorsement of your services to recipients of
your forwarded newsletter.
49. While an E-Newsletter is a great source for building your
opt-in database, you MUST provide your recipients an
option to opt-out. No one likes to be trapped into
receiving an unwanted e-mail.
54. All material on this site is provided for information only
and may not be construed as medical advice or
instruction. No action should be taken based solely on the
contents of this information; instead, readers should
consult appropriate health professionals on any matter
relating to their health and well-being.
