1. Section B key terms checklist
Do you know them?

2. General key terms
Conglomerate
Parent company
Subsidiary company
Horizontal Integration
Vertical Integration
Cross-institutional synergy
proliferation
Release patterns: Global release, national release, wide release, blanket release,
local release, limited release
budget
UPS
Inherited audience
Audience participation
Franchise film
Sequel
Convergence
Difference between synergy & cross media convergence
Diversification
Web 2.3
Passive audience, active audience
Affluent/educated audiences
Mass & niche audience
Cultural homogenization
Crowd pleasers
Prosumers
Gatekeepers
Budget
Box office
Above the line advertising, below the line advertising
Arri Alexa Plus
Panavision Anamorphic lens
CGI
Social media
Video sharing
D cinema
Bluetooth
Accessibility
Test screening
Advance screenings
Re-release
Premiere
Festivals
Arthouse
Multiplex
Opening weekend
Trailer
Teaser trailer
Viral marketing
Home entertainment
3D & Real 3D
Motion capture technology (avengers assembly, tin tin, etc)
Anti-piracy strategy
Picture quality
Touchscreen
Apps
Encryption / encrypted
Hardware
Software
35mm film & prints
Green screen
Prelude
Merchandise
Press coverage
Capitol
Exhibit
Promotion
Promotional tour
Beneficial and detrimental
Opening weekend
Appeal
Revenue
Ancillary revenue

3. Skyfall: Names – people/institutes
MGM (distributor)
MGM Interactive (game – 007 legends)
DANJAQ (own 007 trademark – owned by Albert B)
EON Productions (production)
SONY
Sony Pictures Entertainment (distributor)
Columbia Pictures
Sony Computer Entertainment
Sony Mobile Entertainment
Sony Music Entertainment
Columbia
XL records
Melted Stone Ltd (released song)
Sam Mendes
Barbara Broccoli (producer)
Albert Broccoli (owns EON productions)
Richard Deakins
Daniel Craig
Judy Dench
Adele
Royal Albert Hall
Pinewood Studios
Royal Family
iTunes (Apple)
Heineken
Coze Zero
Omega (watches)
OPI
Aston Martin
Honda
Visit Britain
Olympics -
Sony Vaio
Sony XPeria
IMAX
Youtube (owned by Google)
Facebook, Twitter, Tumblr, Pinterest, Google +
Film Website
Rotten Tomatoes
Amazon
Sky Movies (007 feature)
Oscars
*cross institutional synergy

4. Thor 2: Names – people/institutes
Walt Disney Company (Disney)
Marvel Worldwide Inc. (Marvel Comics)
ABC Network
Marvel Entertainment
Marvel Studios
Marvel Television
Kevin Feige
Alan Taylor
Chris Hemsworth
Natalie Portman
Anthony Hopkins
Tom Hiddleston
Odeon Leicester Square
Gameloft
iTunes (Apple)
San Diego Comic Convention International
Disney D23 Expo
Agent of SHIELD
Dr Pepper
Comicbook.com & skype
Disneyland ‘Treasure of Asgard Theme Park Exhibit’
(*agreement with Universal)
Guardian guide
Metro
Sky Movies
Youtube (owned by Google)
Vimeo
Facebook, Twitter, Tumblr, Pinterest, Google +
Film Website
Rotten Tomatoes
Amazon
Graham Norton
Walt Disney Home Entertainment
Sky Movies

5. In our Name –
Names – people/institutes
Brian Welsh
Michelle Eastwood
A10 Films
Escape Films
Emerging Pictures (US)
Artificial Eye (UK)
BBC TV
Provisional Leeds
High Point Media Group
Joanna Froggart
Timeout
Digital Spy
‘From Britain With Love’

6. MBTD –
Names – people/institutes
Sally El Hosaini
Rocks Nest Entertainment
Wild Horses Film Company
Escape Films
Verve Pictures (UK)
108 Media (US)
Hireworks (HD avid)
Point1Post (sound)
Ritzy Brixton
Curzon
Hackney Picturehouse
Empire & Total Film
Filmbeat (website – competition)
Movie2K (pirate website)
Cashtastic

7. Other general people/institutions
DVD
Blu Ray
Blu Ray 3D
3D
RealD 3D
Isense
Blinkbox (tesco)
Flixster
Netflix
Lovefilm (amazon)
Amazon Prime
Google Play
Ultraviolet
Redbox
Virgin Media
Vue
AMC
Odeon
Empire
Curzon (& Curzon onDemand)
Cineworld
Picturehouse (hackney) (owned by cineworld)
Lego
The Disney Store
BBFC
Curzon
Curzon onDemand
Brixton Ritzy
Hackney Picture
Royal Albert Hall
UK Film Council
NFTS (national film & TV school)
DSN (digital screen network)
Top 6 conglomerates:
(90% of films by them)
warner bros
sony/columbia
paramount
disney
universal
20th century fox

8. • http://ncrafts.wordpress.com/unit-g322-key-
concepts-section-b-film-industry/