1. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
The Power of Persuasion: A Day-By-Day Breakdown
Abstract
This Unit Plan is intended for an 11th grade classroom. It will discuss the components, methods
and techniques used in persuasion. After having completed this unit, students will be able to
accurately identify real world examplesof persuasion. All of this will be accomplished through
learning about the mechanics of persuasion, analyzing and viewing advertisements and studying
the process of indoctrination and mechanics of cults. Ultimately, students will know how to
identify and resist persuasive messages.
Monday: Day 1
Analyze Learners: This classroom consists of a total of 20 students who are in the 11th grade
(16-17 years old). There are 17 Caucasian, 1 African American, and 2 Asian students.
Additionally, there are 11 females and 9 males. Students come from similar socioeconomic
backgrounds, most come from middle-class families. Four of the students have mild cases of
ADHD; 3 are generally unaffected by their disability. Students have very little knowledge on the
topic as this is the first Psychology class they have taken. Students in this class are active and
hand’s on learners.
State Objective: By the end of today’s lesson, the 11th grade students in this classroom will
understand and be capable of applying the four critical elements of persuasion, pathos, ethos, and
logos, the difference between the two routes to getting a persuasive message across (elaboration
likely-hood model), and common techniques involved in persuading others to real world
scenarios. This class will demonstrate the knowledge they have obtained by posting a real-life,
personal experience scenario on the class Blog. In the blog, they must identify the methods and
techniques of persuasion with detail, as well as identify the route used to get the message across.
Examples used must be 100% accurate in identifying a personal scenario.
Select Methods, Media and Materials
Students will utilize WebQuest to perform assignment.
Students may choose between making a PowerPoint, Video, Google Drive, Prezi, or
Podcast to create their group assignment. Must consult instructor if they want to use
another method.
Students will have access to computers to create projects.
Teacher will use SmartBoard to display material.

2. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
Youtube and TeacherTube will be used to teach persuasion techniques, pathos,logos,
ethos, ELB.
Podcast will be made available on the ELB.
PowerPoint for 4 Critical Elements of persuasion.
Students will use Blogger.com
Utilize Materials
Teacher will need to ensure that all links, videos and presentation materials are working
and valid.
Teacher will need to ensure a computer lab is open or computers are available in the
class.
Teacher will need to arrange the classroom in sucha way that it is easy to work in groups,
as well as easy to view the SmartBoard.
I will use my SmartBoard to display PowerPoint Presentation and Videos.
The Students will use WebQuest to begin creating their group project.
The students will use classroom computers to accomplish their project.
Once the students have gathered enough information, they will create their assignment
using any application they please.
Students will use blogger to demonstrate the knowledge they have learned in today’s
lesson.
Require Learner Participation
Students will be required to participate in the assignment and discuss questions that are brought
up in class.In order to accomplish this, the teacher must engage students in conversation and
bring about class discussion by asking questions that will allow the students to think critically.
After the lesson, students will work in groups to begin creating their project on advertising. Each
student must participate or they will receive a failing grade. Students will, as homework, post on
the blog page for the class to demonstrate what they learned that day.
Evaluate and Revise
Instructor will assign a Blog discussion at the end of class to be due by midnight. Teacher will
evaluate the responses of the students to determine if they grasped the concept of the material.
The blog will be informal. Teacher will be looking to see if any discrepancies in learning have
occurred. She will look for things such as: correct terms, accurate examples, and an overall
understanding of how persuasion works. Students will be graded on a pass/fail bases, but will
have the opportunity to correct mistakes.

3. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
Tuesday: Day 2
Analyze Learners: This classroom consists of a total of 20 students who are in the 11th grade
(16-17 years old). There are 17 Caucasian, 1 African American, and 2 Asian students.
Additionally, there are 11 females and 9 males. Students come from similar socioeconomic
backgrounds, most come from middle-class families. Four of the students have mild cases of
ADHD; 3 are generally unaffected by their disability. Students have very little knowledge on the
topic as this is the first Psychology class they have taken. Students in this class are active and
hand’s on learners.
State Objective: By the end of today’s class, the 11th grade students in this classroom will
understand the mechanics of advertising to their fullest capability. With at least 90% accuracy,
students will identify persuasive techniques and tricks used in advertising, such as color
schemes, and techniques we discussed in previous classes. To demonstrate their ability to do this,
students will finalize their WebQuest assignment by the end of class and be prepared to present
for tomorrow’s class. Students will also strengthen their ability to work in groups by actively
participating and interacting with other group members. To demonstrate their ability to do so,
students will have to have their own part in the presentation, as well as indicate the sections of
the presentation they contributed to and complete the task before the end of class, all with 100%
accuracy.
Select Methods, Media and Materials
Students will utilize WebQuest to finish assignment.
Students may choose between making a PowerPoint, Video, Google Drive, Prezi, or
Podcast to create their group assignment. Must consult instructor if they want to use
another method.
Students will have access to computers to create projects.
Teacher will use SmartBoard to display material.
Youtube and TeacherTube will be used to teach advertising tricks.
Utilize Materials
Teacher will need to ensure that all links, videos and presentation materials are working
and valid.
Teacher will need to ensure a computer lab is open or computers are available in the
class.
Teacher will need to arrange the classroom in sucha way that it is easy to work in groups,
as well as easy to view the SmartBoard.
Teacher will use theSmartBoard to display PowerPoint Presentation and Videos.
The Students will use WebQuest to finalize their group project.

4. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
The students will use classroom computers to accomplish their project.
Once the students have gathered enough information, they will create their assignment
using any application they please.
Require Learner Participation
Students will be required to participate in the assignment and discuss questions that are brought
up in class.In order to accomplish this, the teacher must engage students in conversation and
bring about class discussion by asking questions that will allow the students to think critically.
After the lesson, students will work in groups to finalize their project on advertising. Each
student must participate or they will receive a failing grade.
Evaluate and Revise
Instructor will visually evaluate the classroom to ensure students are actively participating in
groups. Official evaluation on WebQuest assignment will be made tomorrow during
presentations.
Wednesday: Day 3
Analyze Learners: This classroom consists of a total of 20 students who are in the 11th grade
(16-17 years old). There are 17 Caucasian, 1 African American, and 2 Asian students.
Additionally, there are 11 females and 9 males. Students come from similar socioeconomic
backgrounds, most come from middle-class families. Four of the students have mild cases of
ADHD; 3 are generally unaffected by their disability. Students have very little knowledge on the
topic as this is the first Psychology class they have taken. Students in this class are active and
hand’s on learners.
State Objective:By the end of today’s lesson, students in this classroom will understand with
100% accuracy as to how cults indoctrinate their members and persuade them to do as they
please. To demonstrate the knowledge learned from this, students will partake in another Blog
post discussion that will tell me how they would create their own cult and how they would
indoctrinate their members. Students must provide reasonable details and supportive claims that
are 100% accurate and reliable. They must demonstrate a clear understanding of how cults work.
To further exemplify their knowledge on cults, students will be assigned a WebQuest group
assignment due that is Friday and will be evaluated then. This assignment must demonstrate an
understanding of the chosen cult and how they indoctrinated their members, and provide details
with the functionality of the cult. On this day, students will also successfully present their
presentation, within a timely manner and adhere by the guidelines provided with 100% accuracy.
Select Methods, Media and Materials
Students will present their advertisement project by the method they had chosen on the
SmartBoard, if applicable.

5. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
Teacher will use SmartBoard to display all material.
Youtube will be used to explain cults to students.
Hand out will be given for the group assignment on cults.
Students will use either a video of storytelling or a wikispace to create their Cult project.
Utilize Materials
Teacher will need to ensure that all links, videos and presentation materials are working
and valid.
Teacher will need to ensure a computer lab is open or computers are available in the
class.
Teacher will need to arrange the classroom in such a way that it is easy to work in
groups, as well as easy to view the SmartBoard.
Teacher will use the SmartBoard to display PowerPoint Presentation and Videos.
The Students will use SmartBoard to present their projects.
Students will begin working on their cult assignment and will utilize the handout for
directions.
Require Learner Participation
Students will be required to participate in the assignment and discuss questions that are brought
up in class. . In order to accomplish this, the teacher must engage students in conversation and
bring about class discussion by asking questions that will allow the students to think critically.
Students will each demonstrate an active role of participation during presentations. Students will
complete the online blog assignment. Students will begin working on the Cult assignment with
their group.
Evaluate and Revise
Instructor will review blog posts made by students to ensure that there is not a discrepancy in
learning. Teacher will be looking at whether or not the students have a realistic understanding of
how cults and persuasion tie in together. Today, the teacher will also evaluate the assignment on
advertising, using the rubric below:

6. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
Thursday: Day 4
Analyze Learners: This classroom consists of a total of 20 students who are in the 11th grade
(16-17 years old). There are 17 Caucasian, 1 African American, and 2 Asian students.
Additionally, there are 11 females and 9 males. Students come from similar socioeconomic
backgrounds, most come from middle-class families. Four of the students have mild cases of
ADHD; 3 are generally unaffected by their disability. Students have very little knowledge on the
topic as this is the first Psychology class they have taken. Students in this class are active and
hand’s on learners.
State Objective:By the end today’s lessons, the 11th grade students in this classroom will know
how to identify and resist persuasive messages, without hesitation and with 100% accuracy. In
order to demonstrate their ability to resist persuasive messages, students will create a quick skit
with their group that accurately entails how to resist a persuasive message when another
individual is attempting to persuade them. Students must demonstrate a clear understanding of
how persuasion works and how to resist it with 100% accuracy. Students will also strengthen
their ability to work in groups by actively participating and interacting with other group
members. To demonstrate their ability to do so, students will have to have their own part in the
presentation, as well as indicate the sections of the presentation they contributed to and complete
the task before the end of class, all with 100% accuracy.

7. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
Select Methods, Media and Materials
Students will use either a video of storytelling or a wikispace to create their Cult project.
Teacher will use SmartBoard to display all material.
Youtube will be used to explain cults to students.
Hand out will be given for the group assignment on cults.
Utilize Materials
Teacher will need to ensure that all links, videos and presentation materials are working
and valid.
Teacher will need to ensure a computer lab is open or computers are available in the
class.
Teacher will need to arrange the classroom in such a way that it is easy to work in
groups, as well as easy to view the SmartBoard.
Teacher will use the SmartBoard to display PowerPoint Presentation and Videos.
The Students will use SmartBoard to present their projects.
Students will finalize their cult assignment and will utilize the handout for directions, as
well as creating their video or wikispace.
Require Learner Participation
Students will be required to participate in the assignment and discuss questions that are brought
up in class. In order to accomplish this, the teacher must engage students in conversation and
bring about class discussion by asking questions that will allow the students to think critically.
Students will each demonstrate an active role of participation during presentations. Students will
participate in in-class activity.
Evaluate and Revise
Instructor will visually evaluate the classroom to ensure students are actively participating in
groups. Misconduct will not be tolerable and will be punishable. Instructor will evaluate the skit
in a pass/fail manner. She will be looking to see whether or not the students accurately
demonstrated their understanding of resisting persuasion. Official evaluation on Cult WebQuest
assignment will be made tomorrow during presentations.
Friday: Day 5
Analyze Learners: This classroom consists of a total of 20 students who are in the 11th grade
(16-17 years old). There are 17 Caucasian, 1 African American, and 2 Asian students.
Additionally, there are 11 females and 9 males. Students come from similar socioeconomic
backgrounds, most come from middle-class families. Four of the students have mild cases of
ADHD; 3 are generally unaffected by their disability. Students have very little knowledge on the

8. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
topic as this is the first Psychology class they have taken. Students in this class are active and
hand’s on learners.
State Objective:By the end today’s lesson, and overall unit, the 11th grade students in this
classroom will understand and be capable of applying the four critical elements of persuasion,
pathos, ethos, and logos, the difference between the two routes to getting a persuasive message
across (elaboration likely-hood model), and common techniques involved in persuading others to
real world scenarios. Furthermore, they will understand the mechanics of advertising to their
fullest capability as well as, with 100% accuracy, know how cults indoctrinate their members
and persuade them to do as they please. Finally, this classroom will know how to resist
persuasive messages, without hesitation and with 100% accuracy. Ultimately, students are
capable of applying the methods and mechanics of persuasion to real world scenarios which will
help them protect their selves. Students have demonstrated their ability to do this, with at least
85- 100% accuracy to pass this lesson. Students will evaluate the lesson and teacher to provide
feedback on the lesson.
Select Methods, Media and Materials
Students will present their Cult Webquest.
Teacher will use SmartBoard to display all material.
Students will be assigned a blog to reflect upon the assignment.
Utilize Materials
Teacher will need to ensure that all links, videos and presentation materials are working
and valid.
Teacher will need to ensure a computer lab is open or computers are available in the
class.
Teacher will need to arrange the classroom in such a way that it is easy to work in
groups, as well as easy to view the SmartBoard.
Teacher will use theSmartBoard to display student presentations.
The Students will use SmartBoard to present their projects.
Students will present their Cult Webquest.
Require Learner Participation
Students will each demonstrate an active role of participation during presentations. Students
will participate in online-lesson reflection.
Evaluate and Revise
Today, instructor will evaluate group project on cults, using the following rubric:
4 points
3 Points
2 Points
1 Point
Total

9. Hollie Keesee - CI 350 12:30-1:45 – Unit Plan Final
Score
Cooperative
Learning
Student actively
participated in their
group as well as
worked well with
others.
Information
on Cult
The information
presented was
accurate and well
organized in the
video.
Aesthetics of The video was
Video
pleasing to look at.
Writing was clearly
visible, music was
appropriate, imaged
were
visible/appropriate.
The video was well
organized and
contained viable
information. Met
time requirements.
Student
slightly
participated in
group and
somewhat
worked well
with others.
The
information
presented
contained
minor errors
and was well
organized in
the video.
The Video
was overall
pleasing to
look at but
contained
minor errors
such as text
that was not
visible or
misaligned
imaged or
music.
Information
was well
organized and
contained
accurate and
viable
information.
Met time
requirements.
Student
participated to
the minimum
extent and did
not work well
with others
Student did
not
participate.
The
information
presented
contained
serious
defaults and
was not
organized in
an appropriate
manner.
The Video
was not
pleasing to
look at it. Text
was difficult
to read. Music
was
inappropriate.
Information
was jumbled
and not
organized.
Did not meet
time
requirement.
The majority
of the
information
was
inaccurate
and/or was
unorganized.
The video
lacked quality
in all areas.
Or the video
was not
completed.
Students will also create an evaluation of the lesson using a blog to evaluate the instructor.