A2 Business Studies Resources

1. Developing Marketing Plans

2. Learning Objectives
By the end of the lesson you should be able to:
1. Describe and present the components of marketing
plans for larger businesses and the internal and
external influences.
2. Discuss the issues of implementing marketing plans.

3. Marketing Plans
What is a marketing Corporate Goals
plans?
The marketing plan puts Marketing Objectives
the company’s marketing
strategy into action!
Analysis of the market
It will include some of the
following:
The marketing objectives
The marketing strategy Marketing strategy
The marketing budget
The marketing activities
Marketing Plan

4. What is included in the marketing
plan?
Strategies and Tactics
Situational Analysis
Budgets
Marketing Objectives
Sales Forecast

5. Your challenge!
You will be become a marketing plan specialist.
Produce a poster to explain your given section.
Create a CHALLENGING question to test your peers.

6. Share your marketing plan
knowledge

7. What are the benefits of a
marketing plan?
Allows coordination of activities
Can review progress
Forces managers to think ahead
Gives staff a sense of direction
Can give managers and
employees an area to focus on

8. What are the drawbacks of a
marketing plan?
Market conditions change
Time consuming
May be inaccurate

9. Apple launches ultra-thin laptop
Read the case study
based on Apple.

10. Homework
Complete the questions
based on marketing
plans.
Due: Next Lesson

11. Finally
Identify and explain
three key words from
todays lesson.

12. Re-cap Learning Objectives
You should now be able to:
1. Describe and present the components of marketing
plans for larger businesses and the internal and
external influences.
2. Discuss the issues of implementing marketing plans.