1. Quickwrite:
Write about what comes
to mind as you see this
image.
Prompts if you’re stuck:
Is this intimidating?
Outdated? Humorous?
Can it be applied today?
Do you agree with the
message? Why or why
not?

2. PROPAGANDA
Take a look at the following images and see
if you can determine the meaning of this
term.

7. So what is propaganda?
The use of biased information to promote a
point of view.

8. Tactics of Propaganda
• Fear appeal
• Rumor
• Innuendo
• Slogan
• Repetition
• Bandwagon
• Doublespeak/euphemism

9. Fear Appeal
• Attempts to
frighten people
into agreeing

10. Rumor
• A story of doubtful
truth

11. Innuendo
• A subtle, derogatory remark or image

12. Slogan
• A short, memorable
phrase

13. Repetition
• The normalization and acceptance of an
idea by showing it over and over.
• Example:
– The repetition of Saddam Hussein’s name in
conjunction with the 9/11 attacks made 41% of
poll-takers in 2007 believe he was in fact
responsible.

14. Bandwagon
• Persuasive technique
that gets everyone to
join in
• Similar to peer
pressure

15. Doublespeak/Euphemism
• Doublespeak:
unclear language (see right)
• Euphemism:
a milder term used for a
negative idea
– “wardrobe malfunction”
– “vertically challenged”
“Euphemism harmless and sometimes entertaining. By
contrast, doublespeak is dishonest and dangerous."
Julian Burnside, Word Watching