1. MediaWave
2014

2. INDONESIA INTERNET USERS
IN MILLION
APJII PROJECTION
FOR 2014
107 MILLION
INTERNET USER IN
INDONESIA
*Sources: APJII (Asosiasi Pengguna Jasa
Internet Indonesia), 2014

3. DEMOGRAPHIC BY GENDER
*Sources: APJII (Asosiasi Pengguna Jasa Internet
Indonesia), 2012 & We Are Social SG, 2014
4488.4.4%%
5511,5,5%%

4. DEMOGRAPHIC BY AGE
INTERNET USER IS DOMINATED BY
YOUNGER GENERATION
12-34 YO
DIGITAL NATIVE
This younger generation born and living in the
internet era. They tend to make trends in cyber
DIGITAL IMMIGRANT
This older generation knew internet when they
were an adult. Need to learn and adapt
*Sources: APJII (Asosiasi Pengguna Jasa
Internet Indonesia), 2012

5. INDONESIA MEDIA CONSUMPTION
*Sources: Nielsen, eMarketer 2012
Television
43.5%
Internet
30.4%
Radio
17.4%
Newspaper
8.7%

6. INDONESIAN DIGITAL BEHAVIOUR
INDONESIANS SPENT
+3 HOURS
ON INTERNET A DAY
*Sources: Nielsen, eMarketer 2012

7. 78%
Share product via
Social Media
14%
Online shopping
using Gadget
28%
Shopper still buy
things from
store/offline
INDONESIAN LIKES TO…
*Sources: Survei Indeks e-Commerce, Rakuten 2013

8. *Sources: Wikipedia 2013, Alexis Gravel
INDONESIA IS
4TH LARGEST
FACEBOOK POPULATION IN THE WORLD
70% Facebook user in Indonesia UNDER
25 YO & 75% Facebook user in
Indonesia ACCESING VIA MOBILE

9. JAKARTA AS TOP CITIES TWITTER
(% OF GLOBAL TWEET)
2,4 %
TWEETS ARE SENT PER SECOND
385 TWEETS
*Sources: Social Bakers, Forbes 2012 &
Semiocast, July 2013

10. 23 MILLION
USERS IN THE WORLD
4 MILLION
USERS IN INDONESIA
Source: Dave Morin, CEO Path’s statement, 2014

11. LINKEDIN in INDONESIA
2,6 MILLION TOTAL
LINKEDIN USER in INDONESIA
OIL&ENERGY,
TELCO, IT
3 BIGGEST INDUSTRIES WHOSE USED LINKEDIN
Source: Linkedin 2012, Socialbakers 2013

12. Thank You! JAKARTA OFFICE :
“You Can’t Improve What You Can’t Measure, You Can’t Measure What
You Can’t Analyze, You Can’t Analyze What You Can’t Monitor.” -
MediaWave
Senayan Trade Center, 2nd floor, no.19
Jl. Asia Afrika - Pintu IX Gelora Senayan
Jakarta Pusat 10240, Indonesia.
BANDUNG OFFICE :
Parahyangan Business Park
Blok D No.5 The Suites Metro
Jl Soekarno Hatta No.389 Bandung
Tel/Fax: (022) 87793101, 87793123
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