MiKel Lews designed a logo using orange and black/white colors because orange is warm and complimentary while black/white appealed to them during testing. Triangles were used as the favorite shape reflecting leadership and a circle resembled the Japanese flag and looked pretty. The inspirational quote applies to what they want to do in the future like a wizard. The picture is of Gaben, their second favorite hero after Edmund McMillen, as the large CEO of Valve deserves attention. A friendly font was chosen with a large friendly man and the font color was sampled from the background to find a complimentary color.