From awareness to stewardship, how to use social media to augment & improve your fundraising. Originally presented at the Spring 2012 Northwest Development Officers Association Conference (NDOA)

1. SOCIAL
MEDIA &
FUNDRAISING
NDOA SPRING CONFERENCE

2. BEFORE WE START…
Social media = broad set of tools & tech that allow us
to share content

3. BEFORE WE START…
Most effective when part of a strong communications eco-system

4. AWARENESS
Social media excels at helping you find people who care about your
cause and making it easier for them to find you. Flickr:designsbykari

5. AWARENESS: YOU FIND THEM

6. AWARENESS: YOU FIND THEM

7. AWARENESS: YOU FIND THEM

8. AWARENESS: YOU FIND THEM

9. AWARENESS: THEY FIND YOU

10. AWARENESS: THEY FIND YOU

11. AWARENESS: THEY FIND YOU

12. AWARENESS: THEY FIND YOU

13. AWARENESS: THEY FIND YOU

14. AWARENESS
You find
supporters -
search
They find you –
content & SEO

15. CULTIVATION
Once you’ve introduced people to your organization use social
media to get to know you and your impact better and to find ways
to get involved. Flickr:Anolobb

16. CULTIVATION: GETTING TO
KNOW YOU

17. CULTIVATION: GETTING TO
KNOW YOU

18. CULTIVATION: GETTING TO
KNOW YOU

19. CULTIVATION: EASY ACTIONS

20. CULTIVATION: EASY ACTIONS

21. CULTIVATION: EASY ACTIONS

22. CULTIVATION: EASY ACTIONS

23. CULTIVATION: EASY ACTIONS

24. CULTIVATION: EASY ACTION

25. CULTIVATION
Storytelling -
your work &
personality
Easy actions that
bring people
closer

26. SOLICITING
Social media isn’t a cash register… yet.
Image:Flickr:garryknight

27. SOLICIT:
ONLINE
GIVING

28. SOLICITATION: TOOLS

29. SOLICITATION: TOOLS

30. SOLICIT: BUILD IT BEFORE YOU
NEED IT

31. SOLICIT: ASK

32. SOLICIT: ASK

33. SOLICIT: ASK

34. SOLICIT: ASK

35. SOLICIT: PEER-TO-PEER
FUNDRAISING

36. SOLICIT: GIVING ECOSYSTEM

37. SOLICIT
Tie to offline
solicitations
Urgency &
Immediate
Peer to peer
fundraising

38. STEWARDSHIP
From quick photos to detailed annual reports, social media
shows your donors how their gifts made a difference.

39. STEWARDSHIP: SHOW
WHAT HAPPENED

40. STEWARDSHIP: SHOW
WHAT HAPPENED

41. STEWARDSHIP: SHOW
WHAT HAPPENED

42. STEWARDSHIP: ANNUAL
REPORTS

43. STEWARDSHIP: RECOGNIZE

44. STEWARDSHIP: RECOGNIZE

45. STEWARDSHIP: THANKING

46. STEWARDSHIP: THANKING

47. STEWARDSHIP: THANKING

48. STEWARDSHIP
Show what
happened
Re-think annual
report
Recognize &
thank

49. SOCIAL MEDIA &
FUNDRAISING
How will you use
social media for
your fundraising?
What questions
do you have?

50. STAY IN TOUCH
Zan McColloch-Lussier
DJ & Idea Generator
Mixtape Communications
zan@mixtapecommunications.com
@zanarama on Twitter
Today’s slides at
Slideshare.net/MixtapeCo