Is your nonprofit always wondering what you should share on social media and how you'll find the time to do it? This presentation helps you define your audience and what they want to hear and teaches you how to start curating content. Presented at Social Media for Nonprofits conference.

1. HOW TO CREATE
CONTENT YOUR
AUDIENCE
WANTS
SOCIAL MEDIA FOR NONPROFITS
@ ZANARAMA #SM4NP

2. What should we say on
social media?
How will I ever find the
time to create all that
content?

3. What people want to
hear.
You won’t. Curate.

4. Can you compete with this
noise?

5. DEFINE YOUR
AUDIENCE
Flickr:libertinus

6. What problem can
my nonprofit solve
for them?

7. Where do their
interests and your
mission connect?

8. TOOL TIME
Go to
bit.ly/
personatemplate
Download a
template for
creating audience
personas from
Hubspot.

9. HERE’S THE DEAL
What your supporters
think about
Your What you think
mission about
Family
Your
Rest of mission
life
Rest of
life
Work

10. CONTENT ON-RAMPS GRIST

11. FOUNDATION FOR
EARLY LEARNING

12. Food
Waste
Farm Bill
Nutrition
Gardening
mission Ending Hunger in
statement Western
Washington

13. TOOL TIME Go to
bit.ly/issueuniverse
Download a
worksheet for
creating your own
issue universe.

14. CONGRATULATIONS! YOU’RE
HALFWAY THERE.
Flickr:bernatcg

15. What should we say
on social media?
How will I ever find
the time to create all
that content?

16. WHAT IS CONTENT
CURATION?
Content curation is the process
of sorting through the vast
amounts of content on the web Content Curation
basically means that –
and presenting it in a
out of all the content
meaningful and organized way you find on the social
around a specific theme. The web – you pass on the
work involves sifting, sorting, most valuable stuff to
arranging, and publishing your network.
information. Michiel Gaasterland
Beth Kanter

17. GET CURATING
Saves you time
Positions your organization
as trustworthy source
Keeps you up to date

18. GET CURATING
Listen & find content
Organize it
Share it

19. LISTEN & FIND
Flickr:wwworks

20. LISTEN & FIND
CONTENT

21. LISTEN & FIND
CONTENT

22. LISTEN & FIND
CONTENT
Flickr: acagamic

23. LISTEN & FIND
CONTENT

24. TOOL TIME
Create simple to complex
listening dashboards
with:
Netvibes
Protopage
Addictomatic

25. GET ORGANIZED
Flickr:marirn

26. GET ORGANIZED
Fodder for blog posts
‘Best of’ email
newsletter or post
Share to Facebook or
Twitter
Share with
colleagues
Flickr:kasaa

27. TOOL TIME
Quickly tag & organize
content you find online
or anywhere.
Evernote

28. EVERNOTE
kulowiectech.blogspot.com

29. TOOL TIME
Keep track of content you
find & share in real time.
Scoop.it

30. SCOOP.IT

31. TOOL TIME
Make the Internets do
your bidding.
IFTTT

32. IFTTT

33. SHARE
Flickr:carlos_maya

34. YOUTUBE - FAVORITES

35. PAPER.LI

36. STORIFY.COM

37. DON’T FORGET
Quality over quantity
Add your voice
Attribute & share alike
Flickr:jenniwaterloo

38. WHEN DONE RIGHT

39. LET ME KNOW HOW IT
GOES
Reach me at:
Zan@MixtapeCommunications.com
Twitter - @zanarama