This document discusses best practices for non-profits utilizing social media. It provides tips on developing social media policies, training staff, and balancing personal and professional use of social media. The key recommendations are to create a social media policy that outlines what can be posted and what needs approval, provide ongoing training to staff as tools evolve, and encourage staff to think about how their personal posts may reflect on the organization.
17. “Whether or not I use some kind of
disclaimer about my posts being
personal opinion, my behavior
reflects on my company and its
reputation as well as mine. Period. “
Amber Naslund
Blogger, Brass Tack Thinking
@zanarama
19. SOCIAL MEDIA POLICY
Organization’s values
What do you encourage
people to post?
What needs approval first?
When to alert management
flickr: sopues
@zanarama
24. MORE OPPORTUNITY – LESS
FEAR
“Think about the information you are
sharing online and who might be reading
it – but not from a place of fear or
‘something bad will happen.’ Also think
about opportunities and benefits.”
Beth Kanter
http://www.bethkanter.org/private-parts/
@zanarama
25. TRAINING BRINGS
POLICY TO LIFE
Review it with all
staff
Ongoing
conversation as tools
evolve
Point out who’s
doing it well &
correct when needed
@zanarama
28. GETTING PERSONAL
“Do you risk losing professional credibility if
you tweet about meeting with friends at a bar
for happy hour, or does that help provide a
human connection point? When does the
personal side of social media overwhelm the
professional, or vice versa?”
Abby Nafziger , AmeriCorps VISTA at NPower
@zanarama
29. “IS IT OK IF I TWEET THAT?”
Make it a habit
Advance notice
of things to
share
Tie back to
organization
@zanarama