The document discusses key learnings from SXSWi, the largest tech gathering in the country. It focuses on concepts like being radically open, using play as a brand strategy, and personalization. It also discusses trends in giving challenges and asks the reader to take a short survey.

1. It wasn’t all BBQ & music SXSWi key learnings

2. #SXSWGood Hashtag

3. What is SXSWi? Key learning Radically open Using play Personalization Contests Questions & give away Webinar agenda

4. Largest tech gathering in country What’s next instead of how to NPO track + more What is sxswi?

5. Radically open

6. From 1,000 people a year to 100,000,0000 people all over the world. Radically open

7. Be focused on your goal Radically open

8. Make it inspirational if you want people to join. Radically open Bringing lectures to your computer.

9. Clear guidelines for participation. What is expected of people Rewards & consequences Allow community to moderate itself Radically open

10. Push through the fear. Stay focused on your goal Anticipate unintended consequences Radically open

11. Radically open

12. Are people in your organization more likely to talk about: Potential of an idea and being first OR Downsides and their fears Radically open

13. Play as brand

14. Play as brand

15. Instead we should strive to be: Nimble Competitive Evolving Play as brand

16. Play as brand

17. 5 Rules of Play Be interesting Be irrational Be real, in real time Open your experiments Shift before shift happens Play as brand

18. Play as brand

19. Play as brand

20. personalization

21. Three main sources for personalizing: Global – what’s popular Social – what their friends like Personal – what they told you they like personalization

22. Make it clear how info will be used Don’t say, “you’ll like this.” Plan for serendipity Personalization

23. Giving challenges Ready for more of this?

24. Likely trends: Offer matching gifts for products/services you buy Access to exclusive events via donation Games Giving challenges

25. What you can do: Be proactive w/ ad agencies Plan ahead for types/number Ask your supporters Giving challenges

26. Questions?

27. Tell me in the chat: Executive producer of TED’s name OR What TED stands for GiveAway!

28. Please take a minute and answer 3 questions for us at: http://svy.mk/mixtapeco Please take our survey