Aaron Weiche's presentation from MnSearch.org's "Landing Page and Conversion Rate Optimization" Search Snippets event held on July 26th, 2012 in Minneapolis, Minnesota.
2. Conversion Rate
Optimization
CRO is the method of creating an experience for a website or landing page
visitor with the goal of increasing the percentage of visitors that convert into
customers. (Thank you Wikipedia)
Where to start?
Where to get smart?
Where to end?
9. Matrix Your Factors
Map out the types of factors you’ll want to adjust and what they
accomplish.
Benefits Features Emotion Value
Saves time Custom reports Success 30 day free trial
Integration Phrase tracking Client satisfaction $49/month
Automation Research tools Fear Tiered pricing
… Calendar Winning Monthly contract
… Love Promo code
… …