In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
2. The world’s largest mobile marketing agency network
21 offices worldwide and growing
3. Full Service Agency
EMERGING
TECHNOLOGIES
DEVELOPMENT
SITE & APP
MEDIA PLANNING
& BUYING
DISPLAY/RICH MEDIA
SOCIALLOCATION
MULTIPLATFORMAPPS
VIDEO/GAMES
SMS/IMAGE RECOGNITION
QR/2D/BAR CODES
AUGMENTEDREALITY
Phuc.Truong@mobext.com
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3
17. SOCIAL MEDIA = MOBILE
945 M active
monthly mobile
users
(out of 1.23 bn total
monthly users)
53%
of total revenues
coming from mobile
*(Facebook 2013 Q4 report)
75%
monthly active users
coming from mobile
65%
of revenues come
from mobile
*(Twitter 2013 Q43report)
¾
of all usage comes
from mobile
53. How big is Shopkick?
#1
Shopping app
7 million
gift cards
redeemed
$800 M
Sales
delivered to
partners
70 million
Product scans
*More frequent and prolonged usage than
physical retailers’ own apps, including
Starbucks, Walmart, Walgreens, and
Safeway