Overview of the Bluetooth Market (Worldwide) by MobiNear

1. Bluetooth Market
Mobi Near
Discover the Digital World around you
Christian CHABRERIE, Ph.D.
Founder & CEO
christian.chabrerie@mobinear.com

2. Technologies Sans-Fil
Technologies sans-fil (2008 mondial):
#1 GSM 3B http://www.gsmworld.com / Informa
#2 Bluetooth 2B http://www.bluetooth.com / ABI Research
#3 WiFi 0.8 B http://www.wi-fi.org / In-Stat
1000
750
GSM
Mu Bluetooth
500
WiFi
WiFi Mobile
250
0
2005 2006 2007
Sources: Gartner, Wireless Intelligence, In-Stat

3. Bluetooth Mobiles Worldwide
Estimated in use Bluetooth Mobiles
US: ~20% Europe: ~60% Asia: ~20%
(Africa: < 10%) (Japan: < 10%)
Source: MobiNear estimates after discussions with Bluetooth SIG

4. Bluetooth on Mobile
100
90
80
70
Bluetooth (in
Advanced European
Countries)
60
Bluetooth
% (Worldw ide)
.
50
Flashcode (France)
WiFi (Worldw ide)
40 Open WiFi (France)
NFC (France)
UWBi (Worldw ide)
30
WiMaxi (Worldw ide)
Sources: Gartner, ABI, AFMM,
20
Bluetooth SIG, MobiNear estimations
10
0
2005 2006 2007 2008 2009 2010 2011 2012

5. Bluetooth : UK
UK:
quot;Spamquot; Bluetooth légal depuis Octobre 2007
Avantages:
 Cadre légal clair
 Parc Bluetooth important (> 50%)
Source:
www.ico.gov.uk/upload/documents/pressreleases/2007/bluetooth.pdf

6. Bluetooth : France
quot;Spamquot; Bluetooth en France: illégal !
Avantages:
 Cadre légal: cf. CNIL / septembre 2008
 Opt-In demandé: Cf. BlueNFC
 Parc Bluetooth important (> 50%)
 Cadre légal pour l'Europe ?

7. Bluetooth : Applications
Carte de Fidélité (Loyalty Program)

Coupons (Couponing)

Comptage et statistiques de foules

Paiement (Oui avec technologie BlueNFC)

Transports (NFC vs. BlueNFC)

Ticketing

Dial-Up

Publicité


8. Bluetooth : position MobiNear
MobiNear Box Bluetooth
Avantages:
 Compatible Opt-In en mode BlueNFC
(cf. CNIL: Septembre 2008)
 Export: Mode “Spam”
 France: Mode Opt-In

9. MobiNear Box: Technologie
Internet
/ Ethernet
/ GSM


10. Merci pour votre attention.
Des Questions ?
Mobi Near
Discover the Digital World around you
Christian CHABRERIE, Ph.D.
Founder & CEO
christian.chabrerie@mobinear.com
Copyright 2005-2008 MobiNear