Behind the scene: BBM ­- 20 million downloads in 48h

1. OPEN MINDED INNOVATION
FEATURING BBM

2. BBM 101
X-PLATFORM - 20 MILLION DOWNLOADS

3. LIFE OF AN APP

5. Being downloaded is a good start

6. But unless it gets used everyday

7. It’ll get forgotten about pretty quickly

8. CROWDED SPACE

9. WHEN LAUNCHED IN 2005
BBM WAS NOT INTENDED AS A MASS-CONSUMER APP

10. PAIN VS GAIN

13. ELEMENTS IN DESIGNING THE CORE USER EXPERIENCE
Simple gestures – immediate visibility
Always on – Active frames
Gamification
Integrated share framework

14. THE TWO FUNDAMENTALS OF DIFFERENTIATION

15. SURPASSING END-USER EXPECTATIONS

16. SURPASSING END-USER EXPECTATIONS
What:
UX Rationale:
Turning chat into video
IRL Experience
Screen sharing
Immediacy
Connected apps
Follow your impulse
Integrated creativity
Individual expression

17. CLEAR BUSINESS INCENTIVE

18. CLEAR BUSINESS INCENTIVE
What:
Business Rationale:
Channels
Direct end-user relations
Sticky content &
Virtual goods
Take action
Open APIs
Viral potential

19. PLACING AN APP
WHERE THE ACTION IS

20. PUSHING THE ENVELOPE
SHORT AND LONG TERM INNOVATION

21. SHORT TERM – SOLVING TODAY’S PROBLEMS
Citizen Journalist - provide more story sources by engaging readers
directly and immediately inside the app
Chat generation
Bringing customer care
closer to the user
Happy commuters – let the app be proactive of your habits

22. SHORT TERM – SOLVING TODAY’S PROBLEMS
Overdraft Al
Your account is close
Tell us
Built in travel alerts
Real time account alerts

23. LONG TERM – THE UNEXPLORED TOOL BOX

24. Accelerometer
Real time kernel
Gyro
Low audio latency
Extended USB connectivity
Front facing camera
HDMI
True multitasking
Ambient light sensor
Social media sharing with channels (BBM)
Proximity IR sensor and detection
Instant sharing of files
Compass - can be used as a metal detector
Generative graphics
NFC

25. ONE EXAMPLE:
CREATING THE ULTIMATE CONCERT EXPERIENCE

26. Connected devices – for real time audio and video sharing
Counting color/light generation with audience to influence the sound
Wobble the sound via the accelerometer and the gyro
Live text input music generation
Parallel input from other apps e.g. via Twitter

27. CONTROLLING CHANCE THROUGH INNOVATION

28. OLA LARSÉN / olarsen@blackberry.com
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