Presentation of DQ&A ( Pieter Slingerland)during Mobile Convention Amsterdam.

1. How to reach your ‘mobile’ audience?

3. Changing Landscape
Audience Media Spend
Message
€€€€
Customer Journey eCPA vs. eCPM
Remarketing/Data Branding vs. P4P
Dynamic Ads Ad Exchanges
CRM Science
Analysis & Optimization

4. Trends Advertisers
insights and decrease media waste
Outside website = reach @the website = conversion
Customer Journey
Insights fo behaviour visitors
Measure all digital channels
www.dqna.com

5. Trends Publishers
increase audience, extending own audience to external networks
Segment
Pixel
Visitors
Network
Ad Serving
Exchanges
Segment
RTB CPM
Database
Display Traffic s

6. Inventory sources ad exchanges
DSPs (demand side platforms) help media buyers aggregate, bid on and
optimise digital inventory across ad exchanges and yield management
platforms, enabling media buyers to reach a specific audience at the
impression level, in real time.

7. Country Level Targeting/Regional Targeting

8. Language Options

9. Network/Device/Carriers

10. Budget/Adextensions/Advanced Settings

11. Creative campaign

12. Summary and key take aways
• Mobile payment is not yet ready
• Fragmentation, compatibility and technological issues
• Every mobile device is sometimes recognised as one IP (3g,
same provider)
• Not the same on web as on mobile (different approach)
• Lack of knowledge by media buyers/marketeers
• Mobile specialist buyer
• Inventory is available
• Mobile media planning and buying is entering a new era of
significant change with the availability of dedicated Mobile
Demand Side Platforms
• Secure the support sharing data to measure ROI and overall
effectiveness.

13. Questions?
Pieter Slingerland
Business Development Manager
Mail: pieter@dqna.com
Mob: +31 6 420 86 926
Twitter: p.slingerland