Presentation of Netbiscuits (Steffen Schlimmer) during Mobile Convention Amsterdam.

1. mCommerce as a new sales channel –
Facts for success and best practices
Mobile Convention 2011, Amsterdam
Steffen Schlimmer, Senior Sales Manager EMEA, Netbiscuits

2. Take advantage of the world‘s best mobile development and
publishing platform
 Founded in 2000 in Germany
 Active in 50+ countries with 100+ employees
and offices in the US, Germany, UK , Australia
and Singapore
 Every month we deliver:
 Over 8 billion mobile page impressions
 More than 73m mobile videos
 And we've helped build 10,000+ mobile
sites
 Global network of 75 solution & platform
partners
2
 Awarded “Technology Fast 50” in 2009 and
2010 by Deloitte
© 2011 Netbiscuits GmbH 4/16/2011 Slide 2

3. Hundreds of businesses go mobile with Netbiscuits
Content & Media Web, Commerce, Marketing, Web, Advertisers Software Vendors
Publishers, Carriers Internet Service Prov. Mobile Agencies Payment Providers Application Developers
Consumer & Industry Brands
© 2010 Netbiscuits GmbH 16.04.2011 Folie 3

4. Publishing, Media, TV
© 2010 Netbiscuits GmbH Date 21/10/10 Slide 4

5. Retail, Commerce & Travel
© 2010 Netbiscuits GmbH Date 21/10/10 Slide 5

6. Mobile Market
Trends and Developments
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7. The Mobile Web Landscape
• mCommerce is now a reality. eBay reports that "nearly $2 billion of the $53
billion in merchandise transactions took place via mobile (2010)".
• Fragmentation across operating systems and devices is growing exponentially.
It’s here to stay, we have to live with it.
• Multiple operating systems, browsers, screens, phones, devices and app stores.
• Mobile Web: Betting long on mobile Web. Mobile sites are a requirement, while
applications will remain a preference.
© Netbiscuits GmbH 2011 April 16, 2011 7

8. Mobile is a Mass Market but also a Mess Market
Fragmentation everywhere!!!
Technology
Distribution/Delivery
Contents
© 2010 Netbiscuits GmbH Date 21/10/10 Slide 8

9. Don't Believe the Hype
Global Smartphone Share by OS, November 2010
Windows Mobile; WebOS; 0.83%
3.51% bada;
RIM OS; 11.78% 1.38% PalmOS; 0.28%
 3000 different devices are "active" on Netbiscuits each day
Symbian; 16.47%
Windows Phone; 0.10%
 Long-Tail vs. Short Tail. Only a few top selling devices dominate traffic on mobile
sites
 Android rises while iPhone loses market share
 Netbiscuits' global devices stats prove that besides the dominating few, thousands
of other mobile devices from many different manufacturers are used for accessing
the web today iOS; 42.46%
 eBay reports 50% traffic from Apple/RIM/Android and 50% from all other devices
Android; 23.19%
Source:
Netbiscuits Mobile
Internet Device Report
© Netbiscuits GmbH 2011 April 16, 2011 9

10. Global Device Statistics
Mai 2009 – November 2010
© 2010 Netbiscuits GmbH Date 21/10/10 Slide 10

11. Rich UI Features
eBay uses Netbiscuits’ Apps are now vital
Using Netbiscuits, Wall
platform to support their for many strategies.
Street Online uses key
global mobile sites. Netbiscuits enables
features such as pre-
Utilising rich UI features the creation of
loaded tabs.
including the Gallery hybrid apps.
Biscuit.
© Netbiscuits GmbH 2011 April 16, 2011 11

12. How HTML5 fits into the mobile picture
© Netbiscuits GmbH 2011 April 16, 2011 12

13. HTML5 For All ?
So HTML5 will work on all devices, right?
• HTML5 provides limited 210 208
mobile support, even on
205
Apple, Android and BlackBerry
devices 200
195
• HTML5 does not really bring 185
190
any 'new' features to the
market, it simply enables a 185
176
different way of doing things 180
175
• HTML5 does not necessarily 170
enable features or advantages
165
across all platforms, it‟s a
“standard in motion” that is 160
implemented differently on
many platforms iOS 4 Android 2.2 BlackBerry OS 6
• Mobile sites must still be HTML 5 support by platform - Based on 300 Tested
developed and rendered to Attributes
ensure best experience across iOS 4 185/300 Android 2.2 176/300 BlackBerry 6
devices and platforms 208/300
April 16, 2011 © Netbiscuits GmbH with
Conducted 2011 html5test.com 13

14. HTML 5
HTML 5 Support of Top Devices in Germany
© 2010 Netbiscuits GmbH Date 21/10/10 Slide 14

15. Mobile Sites vs Apps
The on-going debate
“When discussing traffic numbers on a device basis, I think it’s
important to note that we’ve actively diverted millions of users
from our mobile website m.ebay.com to our iPhone, Android and
BlackBerry apps. However, despite us proactively diverting
traffic, mobile web revenue growth is increasing at the same
pace as our mobile app business. Therefore, it is important to
have a mobile strategy that includes both mobile sites and
apps.”
Han-Shen Yuan
Director Platform Business Solutions
and Mobile Engineering for eBay Inc
October 2010.
© Netbiscuits GmbH 2011 April 16, 2011 15

16. Hybrid App Approach
Web + Apps = Maximum Mobile Reach
• Mobile Hybrid Apps integrate mobile
optimized websites into Native Apps
• Available for all major OS such as iPhone,
WP7, Android, Symbian, Blackberry and
Bada
• Possible to enhance features of apps by
interfacing with mobile device sensors
• Touch optimized mobile sites wrapped as an
app
• Save cost: One code base to publish and
maintain your mobile web and app
environments
April 16, 2011 © Netbiscuits GmbH 2011 16

17. Best Practices
eBay & Hotel.info
© 2010 Netbiscuits GmbH 16.04.2011 Folie 17

18. Netbiscuits & eBay
eBay Mobile
With $2 billion of revenues coming through mobile, it's clear eBay
needs a reliable, scalable and secure mobile partner.
eBay need to ensure that no matter what device accesses their site
the experience is always 'the best available„ (50% of all bids are
done by feature phones). Netbiscuits' device database is constantly
updated to ensure it knows how to handle every device around the
world.
Netbiscuits delivers eBay mobile in over 65 countries.
Key Features
• eBay search
• My eBay
• Auctions and bids
• Best deals gallery
• SMS alerts
Visit: m.ebay.com
April 16, 2011 © Netbiscuits GmbH 2011 18

19. Netbiscuits & hotel.info
Hotel.de / Hotel.info
64% of the reservations via hotel.de
are on the same day like the journey. Growth per year of 380%
Growth from Q4/10 to
Q1/11 63 %
Very low cancellation rates
5% of all booking are via mobile
• January 2010: m.hotel.de & m.hotel.info
• January 2011: iPhone App
• April 2011: Windows Phone 7 App
• July 2011: Netbiscuits Hybrid-Apps for Android,
Blackberry, etc.
• August 2011: iPad App
• Visit: m.hotel.info
April 16, 2011 © Netbiscuits GmbH 2011 19

20. Mobile Device Report
Available Now
Our latest device report is now available.
• The report includes:
– Global Device Statistics
– Regional Device Statistics
– Device Statistics by Market
– In-depth HTML5 Device Support Statistics
• Download your free copy now at
www.netbiscuits.com or stop by at our
booth, Nr. 7, with your business card!
April 16, 2011 © Netbiscuits GmbH 2011 20

21. Thank You & Please visit us at Booth 7!
Steffen Schlimmer
s.schlimmer@netbiscuits.com
© Netbiscuits GmbH 2011 April 16, 2011 21