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Zeebox - Mobile Creatives - Second Screen
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Zeebox presentation slides from the Mobile Creatives meetup on the 12th of June 2013
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Zeebox - Mobile Creatives - Second Screen
1.
June 2013 Mobile Creatives
2.
2 | zeebox
@ Pinewood studios Multitasking is on the rise – and TV viewing is one of its key areas 2 | © zeebox Ltd 77% TV is watched with devices 77% of the time viewers watch TV with another device 34% 49% Which devices? 34% with a PC/laptop, 49% with a smartphone
3.
3 | zeebox
@ Pinewood studios Multi-screening has the power to change TV profoundly 3 | © zeebox Ltd 1. Creatively Break free from uni-directional programming; Enhance the linear schedule 2. Commercially Cut the funnel from stimulus to purchase or brand engagement down to zero
4.
4 | zeebox
@ Pinewood studios What do people want from a complementary second screen TV experience? 4 | © zeebox Ltd zeebox is much more than a TV guide and remote control 1. Discovery: help choose what to watch & control the TV 2. Social: connect & share with friends 3. Information: dive deeper into whatever is on screen 4. Participation: interactivity, extra content, 2-way TV 5. Shopping: convert TV stimuli into frictionless buys zeebox aggregates the 5 consumer wants of the second screen in one place
5.
5 | zeebox
@ Pinewood studios zeebox was created to deliver all the key user wants for the 2nd screen, and to merge them through the knowledge of context …pulls together matching digital content & services… zeebox analyses live TV to understand the context of what’s on air… …and augments every TV show second-by-second with relevant experiences Which friends are watching? What are people saying? Who plays Sherlock? Where can I buy the T-shirt? 5 | © zeebox Ltd
6.
TV guide
7.
7 | zeebox
@ Pinewood studios 7 | © zeebox Ltd TV show
8.
8 | zeebox
@ Pinewood studios 8 | © zeebox Ltd TV Rooms
9.
9 | zeebox
@ Pinewood studios 9 | © zeebox Ltd TV Rooms
10.
10 | zeebox
@ Pinewood studios 10 | © zeebox Ltd TV Rooms
11.
11 | zeebox
@ Pinewood studios Our broadcast partners are using the zeebox toolkit to great effect in engaging audiences and creating new kinds of TV experiences 11 | © zeebox Ltd Show Engagement % by Minute First Screen Calls to Action to enhance the show experience… …with “Feedback loop’ showing viewers the results of their action (social chat, vote, poll or game).. …leading to exceptional audience engagement
12.
12 | zeebox
@ Pinewood studios 12 | © zeebox Ltd
13.
13 | zeebox
@ Pinewood studios 13 | © zeebox Ltd The Voice NBC Play-along Live talent chat
14.
14 | ©
zeebox Ltd Super Bowl CBS
15.
15 | zeebox
@ Pinewood studios 15 | © zeebox Ltd Eurovision Song Contest Interactive scoreboard
16.
16 | zeebox
@ Pinewood studios 16 | © zeebox Ltd The Apprentice Play-along Playalong prediction game
17.
Thank you!
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