3. Mobile Communication is Important World Wide Democracies News & Info Community & Conversation Assimilation Economies Mobile Banking Online Payment Small Business Safety & Security Weather Advisories Crime Alerts Drug Verification Education Internet = Almost Limitless Information Usually Free
As we all know, mobile is quickly becoming very important for online marketing. This chart shows the increasing number of devices that are avaliable, and the size of the circles represents the number of users expected through 2020. You can see that mobile internet is expected to be significantly more integrated than desktop internet.
This chart shows the adoption curve associated with the number of subscribers based on the first 20 quarters after launch. The red line is the growth of AOL, the yellow line is docomo and iMode in Japan, the blue line is the adoption rate of Netscape Navigator and the green line at the top is the growth rate of iPhone and iTouch. What you can see here is that the iPhone and iTouch has been adopted at a much faster rate than these other technologies. In my opinion this is partially because the internet predacessors set the path and created the desire to be online and the iPhone/iTouch and mobile internet as a whole gave people unlimited access to it.
http://www.emarketer.tv/Article.aspx?R=1007747 and http://www.emarketer.tv/images/chart_gifs/113001-114000/113396.gif
http://www.consumerdevice.net/wp-content/uploads/2011/03/mobile-penetration-of-world.jpg or http://www.consumerdevice.net/nokia-announced-mobile-phone-world-map/
http://androidandme.com/wp-content/uploads/2009/12/smartphone-penetration-500px.png or http://androidandme.com/2009/12/news/are-mobile-apps-here-to-stay/
http://www.bitheads.com/blog/wp-content/uploads/2009/06/102690.gif and http://www.bitheads.com/blog/?p=146
http://www.adweek.com/aw/content_display/news/e3ib2760edf9d29719e12acf7a0d235e320 and http://www.adweek.com/adweek/photos/stylus/133519-MobileApplicationDownloads.jpg
http://www.emarketer.com/images/chart_gifs/108001-109000/108144.gif and http://www.emarketer.com/blog/index.php/facebook-mobile-growth-move/
http://4.bp.blogspot.com/_fSdVK8sWTYg/TB4K00z4wxI/AAAAAAAAClw/4ENPOAq0AQw/s1600/top-5-mobile-smartphone-apps-US.gif or http://dhdeans.blogspot.com/2010_06_01_archive.html
People frequently access the mobile web at the same time as they are consuming other media. 21% said they consume mobile content while watching TV, 13% while listening to the radio, 12% while working on their desktop, 8% while emailing. Other tasks include using MMS, reading the newspaper, reading magazines, using an MP3, playing video games, instant messaging and playing PC video games. This is another indication that integration of mobile marketing in to all of your marketing channels including offline media is very important.
