The goal of the ACCS 2011 WalkArlington Study was gauge awareness and satisfaction with the program, understand the impact of the program on walking behavior and investigate the potential for new services.

1. Key Highlights
ACCS 2011 WalkArlington Study
October 2011
Southeastern Institute of Research

2. Key Highlights – 2011 WalkArlington
Table of Contents
Finding Page
1. Walking Behavior 4
2. Commute Walking 7
3. Safety Concerns 14
4. WalkArlington Awareness and Use 18
5. Reasons for using WalkArlington 22
6. Satisfaction with WalkArlington Overall 24
7. Satisfaction with specific WalkArlington Services 28
8. BikeArlington Awareness and Use 30
9. Behavior Changes 32
10. WalkArlington Events 34
2 Southeastern Institute of Research

3. Demographic Profile
Demographic Total
Arlington resident 91%
Employed full-time 82%
Work in Arlington 34%
Primary mode of transportation to work
Drive alone 32%
Walk 15%
Age 39
Caucasian 81%
Mean income 102k
Gender
Male 59%
Female 36%
3 Southeastern Institute of Research

4. 1
Most respondents walk at least a
couple times a week and about half
walk daily. Most respondents walk for
exercise and/or enjoyment and
recreation.
4 Southeastern Institute of Research

5. More Than Eight in Ten Walk at Least a
Couple of Times a Week
Daily 54%
86%
A couple of times a week 32%
Once a week 7%
At least once a month, but not weekly 5%
Less than once a month 2%
0% 20% 40% 60% 80% 100%
Q2. How often do you make a trip entirely by walking for any purpose?
n = 985
5 Southeastern Institute of Research

6. Note: Values do
not add to
100%. Exercise is the Main Motivation for Walking
Respondents
were able to
choose more
than one
response.
Exercise 83%
Enjoyment/Recreation 75%
Health 67%
Save money 47%
Help the environment 45%
Faster than driving 43%
No access to other transportation 12%
Other 14%
0% 20% 40% 60% 80% 100%
Q5. For those trips that you choose to walk, what is your motivation to walk?
n = 985
6 Southeastern Institute of Research

7. 2
Half of respondents report walking to
work or as part of their commute.
Those who walk travel an average of
1.1 to 1.5 miles.
7 Southeastern Institute of Research

8. Note: Values do Slightly More Than Half of Respondents
not add to
100%. Report Sometimes Walking to Work or as
Respondents
were able to Part of Their Commute to Work
choose more
than one
response. To run errands 79%
Exercise or recreation 78%
For social activities 67%
To go to lunch during the work day 51%
As part of my commute to and from work 47%
To visit friends or family 38%
To get to and from work 21% 56% walk for part
of or all of their
To attend business meetings 16% commute to and
from work.
Other 10%
0% 20% 40% 60% 80% 100%
Q4. For what types of trips do you typically walk?
n = 985
8 Southeastern Institute of Research

9. Six in Ten Employed Respondents
Walk at Least Part of the Way to Work at
Least Once a Week
Daily 50%
A couple times a week 11% 63%
Once a week 2%
At least once a month, but not weekly 5%
Less than once a month 6%
Never 27%
0% 20% 40% 60% 80% 100%
Q10. How often do you walk to or from work or as part of your commute to or from work?
n = 873
9 Southeastern Institute of Research

10. Nine in Ten Respondents Who Walk the
Entire Way to Work, Walk Less Than
Four Miles One Way to Work
The Mean Distance for Walking to Work Is 1.5 Miles
Less than 1 mile 44%
91%
1 to 3 miles 47%
4 to 6 miles 7%
7 to 9 miles 1%
10 or more miles 0%
0% 20% 40% 60% 80% 100%
Typical one way distance to work by those who walk their entire commute.
n = 210
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11. Half of Respondents Walk One Mile or Less
One Way to Work as Part of Their Commute
The Mean Distance for Walking to Work Is 1.1 Miles
Less than a mile 50%
1-2 miles 36%
2-3 miles 9%
3-4 miles 2%
4-5 miles 1%
5 miles or more 1%
0% 20% 40% 60% 80% 100%
Q15. What is the distance you walk as part of your entire commute?
n = 441
11 Southeastern Institute of Research

12. 3
Sharing the way with vehicles is
the highest safety concern both at
night and during the day.
12 Southeastern Institute of Research

13. Respondents Generally Feel Safe Walking in the Day
The Most Concern About Safety in the Day Is
Sharing the Way with Vehicles
Safe
Sharing the way with vehicles
Unsafe
36% 55%
Sharing trails/sidewalks with bicycles
18% 71%
Crime
3% 91%
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
Q8. How safe you feel in regards to each of the following when you walk during the day?
n = 985
13 Southeastern Institute of Research

14. Concerns About Safety Intensify Slightly
When Walking at Night
Sharing the way with vehicles Safe
47% 40% Unsafe
Sharing trails/sidewalks with bicycles
29% 53%
Crime
26% 62%
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
Q8. How safe do you feel in regard to each of the following when you walk during the evening
or at night?
n = 868
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15. 4
About a fifth of respondents are aware
of WalkArlington, yet fewer report that
they are familiar with it. Usage among
those aware of WalkArlington and its
services is fairly high.
15 Southeastern Institute of Research

16. Note: Graph
represents the
Nearly Half of Respondents Are Aware of
percentage of
respondents
WalkArlington/WalkArlington.com
who “have
used” services
and who “have
not used
services, but WalkArlington/walkarlington.com 44%
are aware” to
demonstrate
awareness.
Pacer Newsletter 23%
Emails from WalkArlington 20%
0% 20% 40% 60% 80% 100%
Q20. Following is a list of transportation organizations and services available in Arlington. In
the first column, check all the organizations or services you have used. For those you have
not used, please indicate if you are aware of them.
n = varies
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17. Note: Data
represents the
A Third of Those Who Are Aware Are
level of
familiarity
Familiar with WalkArlington
among those
who are aware
of
WalkArlington. 5-Very familiar 14%
29%
4 15%
3 26%
2 23%
1-Not at all
familiar 22%
0% 20% 40% 60% 80% 100%
Q21. How familiar are you with WalkArlington?
n = 436
17 Southeastern Institute of Research

18. Note: Graph
represents the
Nearly Half of Those Who Have Heard of
percentage of
respondents
WalkArlington, Have Used Its Services
who have used
services
among those
who have Pacer Newsletter 49%
heard of the
services.
WalkArlington 48%
BikeArlington 34%
Emails from WalkArlington 34%
BikeArlington Twitter Feed 19%
0% 20% 40% 60% 80% 100%
Q20. Following is a list of transportation organizations and services available in Arlington.
n = 985
18 Southeastern Institute of Research

19. 5
Those who have used
WalkArlington are more likely to
walk for enjoyment/recreation
than those who have not used
WalkArlington.
19 Southeastern Institute of Research

20. Note: Values do
not add to
Those Who Have Used WalkArlington
100%.
Respondents
Are More Likely to Walk for
were able to
choose more
Exercise or Recreation
than one For exercise or recreation 89%
75%
response.
To run errands 74%
80%
For social activities 54%
70%
To go to lunch during the work day 47%
52%
As part of my commute to and from work 38%
49%
To visit friends and family 36%
38%
To get to and from work 15%
23%
Have Used
To attend business meetings 14% WalkArlington
17%
Have NOT Used
Other 13%
9% WalkArlington
0% 20% 40% 60% 80% 100%
Q4. For what types of trips do you typically walk?
n = 985
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21. 6
Overall satisfaction with WalkArlington
is high. Similarly, those who are aware
of WalkArlington are likely to
recommend its services to others.
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22. 8 in 10 Respondents Are Satisfied with
WalkArlington
5-Very satisfied 33%
81%
4 48%
3 16%
2 3%
1-Not at all satisfied 1%
0% 20% 40% 60% 80% 100%
Q36. How satisfied have you been overall with the services that you have used from
WalkArlington?
n = 233
22 Southeastern Institute of Research

23. Note: Data
represents Two-Thirds of Those Who Use WalkArlington Are
likelihood to
recommend Likely to Recommend WalkArlington Services
WalkArlington
services among
those who are 38%
5-Very likely
67%
aware of 10%
WalkArlington.
4 29%
19%
3 16%
23%
2 8%
19%
1-Not at all likely 3%
13% Have used
WalkArlington
Don't know 6% Have Not used
15% WalkArlington
0% 20% 40% 60% 80% 100%
Q38. How likely are you to recommend the services of WalkArlington to a friend, family member
or co-worker?
n = 233
23 Southeastern Institute of Research

24. Note: Data
represents
More Than Four in Ten of Those Who Use
recommending WalkArlington Have Already Recommended
WalkArlington
services among WalkArlington Services
those who are
aware of
WalkArlington.
44%
Yes
13%
50%
No
83%
6% Have Used
Don't Know WalkArlington
4%
Have NOT used
WalkArlington
0% 20% 40% 60% 80% 100%
Q39. Have you ever recommended WalkArlington services to someone?
n = 233
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25. 7
Satisfaction with specific
WalkArlington services is high.
25 Southeastern Institute of Research

26. Note: Due to
dangers
associated
Those Who Have Used WalkArlington Services
with extremely Are Very Satisfied with Them
small sample
sizes, services
and resources
with an „n‟ of Walkabout videos 33% 55% 88%
less than 40
are excluded
from this Walkabouts Brochure 34% 52% 86%
analysis.
Walkabout events 32% 49% 81%
Calendar of Walking Events 49% 31% 80%
Walkabout route maps 37% 42% 79%
WalkArlington Pace e-Newsletter 40% 36% 76%
WalkArlington.com website 41% 30% 71%
4 5-Very Satisfied 0% 20% 40% 60% 80% 100%
Q34. Based on your experience, how satisfied are you with each of the following WalkArlington
services and resources?
n = varies
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by service

27. 8
Nearly half of those who have
heard of WalkArlington have
visited its website.
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28. Nearly Half of Those Aware of
WalkArlington Have Visited the
Website at Some Point
10% Yes
10%
46% No
34% Don't know
Didn't know thay
have one
Q24. Have you ever visited the WalkArlington website?
n = 433
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29. 9
About three in ten made a change
to their walking behavior since
using WalkArlington services.
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30. Three in Ten Made a Change to Their Walking
Behavior Since Using WalkArlington Services
Walk more often for non-work trips 23% 29% of
respondents
Started walking for non-work trips 9% report making
at least one
Walk more often for at least some of these
portion of trip to work 6%
changes to
Started walking at least some portion of
3%
their walking
trip to work behavior.
Don't know 10%
I have not used WalkArlington services 9%
No, I did not make any of these changes 52%
0% 20% 40% 60% 80% 100%
Q40. Since you first started using WalkArlington services, have you made any of the following
changes in your biking behavior?
n = 233
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31. 10
About a quarter have attended a
WalkArlington event, yet two-
thirds would be interested in
attending in the future.
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32. Note: Data
represents
About a Quarter of Those Who Have Heard
attendance at
WalkArlington
of WalkArlington Have Attended an Event
events among
those who are
aware of WalkArlington Walkabout 12%
WalkArlington.
Neighborhood/community walking
event 11%
Walk and Bike to School day 9%
County event 9%
Community health fair 9% 27%
Environmental event 5%
Workplace event 3%
School event 1%
I have not attended a WalkArlington
event 73%
0% 20% 40% 60% 80% 100%
Q27. Which of the following, if any, WalkArlington events have you attended?
n = 431
32 Southeastern Institute of Research

33. Note: Values do
not add to More Than Two-Thirds Are Interested in
100%.
Respondents Future Walking Events
were able to
choose more
than one Neighborhood/community walking
event 38%
response.
WalkArlington Walkabout 32%
Environmental event 29%
County event 22% 68% of
respondents report
Community health fair 22% being interested in
Walk and Bike to School day 16% at least one type of
future event.
Workplace event 14%
School event 6%
I would not be interested in any
events in the future 32%
0% 20% 40% 60% 80% 100%
Q28. What type of events would you be interested in for the future?
n = 984
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