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ITSVA Technical Session
                   Mobility Lab

              Real-Time Ridesharing

                        Peggy Tadej
           Northern Virginia Regional Commission
                Peggy.Tadej@novaregion.org
                       (703) 642-4635


                     December 4, 2012
12/05/12
Real-Time Ridesharing (RTR)

           On-demand ridesharing

           Matches commuters in real-time

           Built-in security features

           Built-in cashless payments

           More flexibility than carpooling

           Fills empty seats in existing
           carpools & vanpools
12/05/12
WeGoMil— Race to Critical Mass

           Seattle




           Bay
           Area
                             Northern
                             Virginia
                 Santa
                Barbara




12/05/12
WeGoMil Real-Time Ridesharing
   • Funded by Federal Highway
           Administration, Virginia DOT, Fairfax
           County, Alexandria & Arlington
   •       6 month Real-Time Ridesharing pilot
   •       Exclusively for military personnel &
           contractors commuting to BRAC
           sites:
           • Fort Belvoir
           • DHHQ
           • Mark Center
           • National Geospatial-Intelligence
               Agency
           • Marine Corps Base Quantico
           • Arlington Hall
12/05/12
           • Navy Yard
Project Partners




               District Department of
               Transportation




12/05/12
Project Stakeholders
   • Virginia Department of Transportation
   • Virginia Department of Rail and Public
       Transportation
   •   Northern Virginia Regional Commission
   •   Arlington County Commuter Services
   •   Fairfax County
   •   City of Alexandria
   •   District Department of Transportation
   •   BRAC locations
   •   Prince William County
   •   Stafford County
   •   Potomac Rappahannock Transportation
       Commission
   •   WMATA
   •   Fairfax County Connector
   •   Private Contractors


12/05/12
A Marketplace for Empty Seats

• Commuters share expenses,
based on distance
   • $1 for first mile
   • $0.20 for the next 9 miles
   • $0.10 for each additional
   mile
• Riders get affordable, fast, &
sustainable commute option
• Drivers earn up to $0.45 per
mile reimbursement for each
shared trip
12/05/12
Monthly Commuting Costs
             Miles            RTR fare            RTR Costs per Gas costs @ Gas costs @ IRS & AAA
           (One way)         (one way)               month      20 MPG per 30 MPG per @ $.55/mi
                                                                  month       month     Cost/month
               1                   $1                    $36                    $7                   $5                     $20
               5                 $1.8                    $65                   $36                  $24                     $99
              10                 $2.8                   $101                   $72                  $48                     $198
              20                 $3.8                   $137                  $144                  $96                     $396
              30                 $4.8                   $173                  $216                 $144                     $594
              40                 $5.8                   $209                  $288                 $192                     $792
              50                 $6.8                   $245                  $360                 $240                     $990
              60                 $7.8                   $281                  $432                 $288                 $1188

       Notes: based on 18 working days per month
       -Gas cost calculated at $4.00/ gallon
       -AAA ‘s Your Driving Costs 2012 study shows average cost for a sedan is 59.6 cents/mile and SUV is 75.7 cents/mile


12/05/12
                                                                                                                                   8
Personal Profile Pages




12/05/12
             (c) 2012 Avego Corporation - Proprietary and Confidential
Built-in Safety & Security

   • WeGoMil is open only to
     .mil, .gov and
     selected .org users
   • Riders & drivers rate
     each other
   • Filter by gender,
     smoking, etc.
   • Every user has PayPal
     account

12/05/12
WeGoMil Scheduled
                Trips
  • Displays scheduled rideshare options
  • Allows drivers to advertise the empty
     seats in their vehicle

  • Allows riders to book a ride in advance
     of travel

  • Works with any web-enabled
     smartphone or desktop computer



12/05/12
Commuter Benefits

    •       Drivers & riders share driving expenses
           • Driving alone costs about $.55 per
               mile according to IRS & AAA
    •       Affordable alternative to driving alone
    •       Use HOV lanes
    •       Grow new & existing carpools & vanpools
    •       Reduces traffic congestion
    •       Save time & money




12/05/12
Incentives
    • Rider incentives
      • $75 in credits if complete at least 20 rides (10
              roundtrips)
    •      Driver incentives
           • $50 if complete 20 rides within month
           • Up to $0.45 per mile reimbursement for each shared
              trip




12/05/12
WeGoMil.com
           •   Sign up today at WeGoMiI- Incentives for the first
               1000 riders and 500 drivers
               • Program scales with increase in personnel & demand per site

           •   WeGoMil Website provides:
               • Updates on events, awards, & e-newsletter
               • Frequently asked questions
               • Information on safety, etc
               • Customer Service
               • Technical Support



12/05/12
Lessons Learned for Success




   •Top management support
   •Targeted Marketing Campaigns
     • Regular access to employees
     • Town Hall meetings
     • New employee orientation
   •Reaching critical mass
12/05/12
WeGoMil Ridesharing – at
  DHHQ!!




                             “The best commute day of
 “I got an hour of my life
                             my life – 25 minutes to
 back today”
                             get to work” – Pam F.

12/05/12
WeGoMil – Schedule
           Beta Testing – July/September         17
           Website Live – August 1st
           Call to Sign-up – August – December
           Pilot Launch – January
           Pilot End – June 2013
           Final Report – August 2013




       2012 ADC ANNUAL CONFERENCE| PAGE 17
12/05/12

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WeGoMil Real Time Ridesharing at BRAC

  • 1. ITSVA Technical Session Mobility Lab Real-Time Ridesharing Peggy Tadej Northern Virginia Regional Commission Peggy.Tadej@novaregion.org (703) 642-4635 December 4, 2012 12/05/12
  • 2. Real-Time Ridesharing (RTR) On-demand ridesharing Matches commuters in real-time Built-in security features Built-in cashless payments More flexibility than carpooling Fills empty seats in existing carpools & vanpools 12/05/12
  • 3. WeGoMil— Race to Critical Mass Seattle Bay Area Northern Virginia Santa Barbara 12/05/12
  • 4. WeGoMil Real-Time Ridesharing • Funded by Federal Highway Administration, Virginia DOT, Fairfax County, Alexandria & Arlington • 6 month Real-Time Ridesharing pilot • Exclusively for military personnel & contractors commuting to BRAC sites: • Fort Belvoir • DHHQ • Mark Center • National Geospatial-Intelligence Agency • Marine Corps Base Quantico • Arlington Hall 12/05/12 • Navy Yard
  • 5. Project Partners District Department of Transportation 12/05/12
  • 6. Project Stakeholders • Virginia Department of Transportation • Virginia Department of Rail and Public Transportation • Northern Virginia Regional Commission • Arlington County Commuter Services • Fairfax County • City of Alexandria • District Department of Transportation • BRAC locations • Prince William County • Stafford County • Potomac Rappahannock Transportation Commission • WMATA • Fairfax County Connector • Private Contractors 12/05/12
  • 7. A Marketplace for Empty Seats • Commuters share expenses, based on distance • $1 for first mile • $0.20 for the next 9 miles • $0.10 for each additional mile • Riders get affordable, fast, & sustainable commute option • Drivers earn up to $0.45 per mile reimbursement for each shared trip 12/05/12
  • 8. Monthly Commuting Costs Miles RTR fare RTR Costs per Gas costs @ Gas costs @ IRS & AAA (One way) (one way) month 20 MPG per 30 MPG per @ $.55/mi month month Cost/month 1 $1 $36 $7 $5 $20 5 $1.8 $65 $36 $24 $99 10 $2.8 $101 $72 $48 $198 20 $3.8 $137 $144 $96 $396 30 $4.8 $173 $216 $144 $594 40 $5.8 $209 $288 $192 $792 50 $6.8 $245 $360 $240 $990 60 $7.8 $281 $432 $288 $1188 Notes: based on 18 working days per month -Gas cost calculated at $4.00/ gallon -AAA ‘s Your Driving Costs 2012 study shows average cost for a sedan is 59.6 cents/mile and SUV is 75.7 cents/mile 12/05/12 8
  • 9. Personal Profile Pages 12/05/12 (c) 2012 Avego Corporation - Proprietary and Confidential
  • 10. Built-in Safety & Security • WeGoMil is open only to .mil, .gov and selected .org users • Riders & drivers rate each other • Filter by gender, smoking, etc. • Every user has PayPal account 12/05/12
  • 11. WeGoMil Scheduled Trips • Displays scheduled rideshare options • Allows drivers to advertise the empty seats in their vehicle • Allows riders to book a ride in advance of travel • Works with any web-enabled smartphone or desktop computer 12/05/12
  • 12. Commuter Benefits • Drivers & riders share driving expenses • Driving alone costs about $.55 per mile according to IRS & AAA • Affordable alternative to driving alone • Use HOV lanes • Grow new & existing carpools & vanpools • Reduces traffic congestion • Save time & money 12/05/12
  • 13. Incentives • Rider incentives • $75 in credits if complete at least 20 rides (10 roundtrips) • Driver incentives • $50 if complete 20 rides within month • Up to $0.45 per mile reimbursement for each shared trip 12/05/12
  • 14. WeGoMil.com • Sign up today at WeGoMiI- Incentives for the first 1000 riders and 500 drivers • Program scales with increase in personnel & demand per site • WeGoMil Website provides: • Updates on events, awards, & e-newsletter • Frequently asked questions • Information on safety, etc • Customer Service • Technical Support 12/05/12
  • 15. Lessons Learned for Success •Top management support •Targeted Marketing Campaigns • Regular access to employees • Town Hall meetings • New employee orientation •Reaching critical mass 12/05/12
  • 16. WeGoMil Ridesharing – at DHHQ!! “The best commute day of “I got an hour of my life my life – 25 minutes to back today” get to work” – Pam F. 12/05/12
  • 17. WeGoMil – Schedule  Beta Testing – July/September 17  Website Live – August 1st  Call to Sign-up – August – December  Pilot Launch – January  Pilot End – June 2013  Final Report – August 2013 2012 ADC ANNUAL CONFERENCE| PAGE 17 12/05/12