Ad lib investor deck (1)

AdLib Mediation, LLC Adlibmediation.com
AdLib Mediation
Mobile Ad Optimization Engine
June 12, 2015
Los Angeles, CA

AdLib Mediation, LLC Adlibmediation.com 2
ABOUT US
OUR
SERVICES
OUR THINKING

OUR SERVICES

AD MEDIATION
Definition
4
What is a basic Ad Mediation Platform?
Ad Mediation is a technology that
sends ad requests to multiple ad
networks. AdLib enables the publisher
to find the best available network to fill
their ad requests. Publishers typically
rank ad networks in order of
preference. Our mediation platform
tries the top ad network first, if the top
doesn’t fill based off of specific
parameters, then it will go try to fill with
the 2nd ad network and work it’s way
down until it has been filled. Reserve
ads are cached, so no request goes
unfilled.

WHY MEDIATION
Why
5
Why use Ad Mediation in general?
Most mobile publishers have more ad spots than they can fill through
one ad network or their direct sales team. To maximize fill rates and
sell more of their inventory, most publishers work with multiple ad
networks at the same time. Ad Networks performance can also vary
for a given publisher, with some offering better fill rates in a particular
geographic area or demographic than another. This means some ad
networks will produce more revenue for a publisher than others. With
ad mediation, the publisher can match the right ad networks to the
right inventory and monetize more of their impressions. Mediation
increases fill rates, maximizes eCPMs, and helps the publisher
generate the most revenue possible from every impression. This is
an essential monetization solution for the publisher.

Mobile ad optimization engine.

OUR SERVICES
Three Pronged Approach
7
Unified
Dashboard
Inventory
Control
One SDK
Unified Dashboard, Inventory Control, One
SDK.
AdLib--the Smart Mediation solution for the publisher. It’s that
simple; our software does the ad monetization work, allowing the
developer do what they do best, develop great mobile content.

OUR SERVICES
What we do
8
AdLib is a smarter mobile ad mediation
platform.
AdLib functions as the developer’s own ad optimization engine
that learns from its own data & optimizes traffic to maximize ad
revenue.
• Key advantage of AdLib Mediation is that it enables the
developer to take full control of their own traffic without bias
• Pure “Tool” so developer can be confident that AdLib will
not push its own ad supply over their own priorities
• Business model is 1:10 ad requests
o Every tenth ad request is assigned to AdLib for
monetization in their closed network

OUR SERVICES
Pure Ad Optimization Tool
9
Adlib instantly gives the mobile app developer
the ability to effectively mediate and optimize
its own ad inventory by:
• Adding Direct Deals, Affiliate offers, and house ads
• Using 3rd party ad networks to "back-fill unused
inventory“
• Increasing fill rate and revenue up to 90%
• Monitoring ad inventory in Real Time
• Offering a unified Dashboard showing the “entire
picture”

OUR SERVICES
Whom We Focus On
10
INDIE DEVELOPER
Focus on the Indie developer that has
traffic to monetize, without sacrificing it
all to 3rd party ad networks. AdLib
enables them to take control.
UNIFIED DASHBOARD
One Dashboard to control all your
mobile ad revenue. Your “go-to”
solution to add, A/B Test 3rd party ad
networks, and prioritize direct /affiliate
ads!
APP STUDIOS
COMPLETE CONTROL
No longer are you dependent on a few
ad networks to determine your ad
revenue, you are in control of your
own inventory and have access to 10-
mobile ad networks!
If you’re a publisher that manages yield
for several games, apps, or building
platforms, AdLib is the perfect solution
to monetize in Real-Time!

Simple. powerful. scalable.
AdLib mediation platform screenshots

PLATFORM SCREENSHOTS
Easy Setup Wizard
12
Campaign Set-Up Campaign Parameters

UNIFIED DASHBOARD
Screenshots
13
Real-Time Data A/B Test 3rd Party Networks

AdColony
Appia
AdLib Simplified Diagram
14
InMOBI
MMedia
DirectAd
Ads
Geo
Target
Device
Targeting

3rd PARTY AD NETWORKS
AdLib Supported
15

OUR TECHNOLOGY
What’s the code
16
Front End:
Ruby on Rails® is an open-source web framework that’s optimized for programmers
happiness and sustainable productivity. It lets you write beautiful code by favoring
convention over configuration
Back End:
GO Lang is the latest, state-of-the-art software from Google. It is designed specifically
to allow for ease in data crunching, resulting in the most sophisticated algorithms
possible.

ABOUT US

ABOUT US
OFFICES & PARTNERSHIPS
5OFFICES WORLDWIDE
125+
Employees
20 Years
Combined Experience
San Francisco
New
York
18
Los Angeles
Lahore
Chicago

ABOUT US
Our Vision
19
Our vision is to be the #1 Mobile Ad Mediation
Layer for mobile developers & publishers

ABOUT US
President and CEO
20
L. Michael Haller
President and CEO
Mr. Haller is currently the General Manager of the HammerCat mobile
game studio in Hollywood. Haller is the former Chairman of the Board of
Kapitall, Inc., the newest online stock brokerage, where he was
responsible for building out the platform and, in effect, gamifying Wall
Street.
Haller entered the video game industry, after ten years representing
Japan’s Kodansha Ltd.’s animation division. After licensing anime
properties, such as AKIRA, to THQ, he joined the company as a Board
Member and Senior VP. Haller’s contribution was crucial in THQ’s growth
from a Nintendo-based handheld publisher to full 3D games for the new
PlayStation.
After eight years, Haller left to join Electronic Arts, where, as VP, GM and
executive producer, he oversaw both Dreamworks Interactive and EA
Japan. At Dreamworks, he managed the two best-selling MEDAL OF
HONOR games, ALLIED ASSAULT and FRONTLINE

ABOUT US
Chief Revenue Officer
21
Frank J. Brenes
Mr. Brenes is an expert in the field of mobile advertising ecosystems, with
an emphasis on iOS/Android/Mobile Web platforms. He has been heavily
involved in mobile publisher acquisitions for the purpose of growing a
mobile publisher base from the ground up.
He is a key player in knowing the mobile developer/publisher landscape
with an enormous developer network. Frank co-founded two mobile ad
companies, and has over 300 mobile apps/widgets on both Android &
iOS.
At his most recent venture he obtained Annual revenues of $23 Million as
the Director of Publisher Acquisitions at LeadBolt Mobile Ad Network
(SEPT 2010 to FEB 2013), and help build a network publisher base of
over 65,000 Publishers with over 140K Ad Network Apps.

ABOUT US
Chief Technical Officer
22
Serge Kreiker
Chief Technical Officer
Mr. Kreiker is the co-founder and Chief Technology Officer of the latest
online investment platform, Kapitall, the recipient of many awards for
design and innovation.
At Kapitall, he managed all product development from specification to
design and implementation. Prior to Kapitall, Mr. Kreiker worked at
Bloomberg LLP as a Project Manager and Technical Lead in the
Research & Development group in New York City.
He also served as a research assistant in the Artificial Intelligence
Department of the French National; Research Lab (CRNS), and as
Application Developer/Programmer Analyst in the e-Business Department
at Computer Science Corporation.

ABOUT US
VP of Advertiser Relations & Business Development
23
Tami Hathaway
Head of Business
Development
Mrs. Hathaway has been providing financial consulting and business
strategic planning, as well as licensing for the digital entertainment
industry for over 15 years. Along with Michael Haller, as part of the
development team of start up HammerCat Studios, she supports the
operations of the company, as well as assisting in business development
efforts, and targeting mobile game advertisers as part of the app
optimization strategy.
Prior to joining HammerCat Studios, Hathaway headed the business
development efforts for one of the first in-game advertising companies,
IGA Worldwide, Inc. She also was head of licensing efforts for the global
game publisher, Sammy/SEGA Corporation. Previously, she served as
Head of Finance for Electronic Arts’, Los Angeles Studio, and the Walt
Disney Company.

ABOUT US
Our leadership philosophy
24
Never doubt that a small group of thoughtful, concerned,
everyday-people can change the world.
Frank Brenes
“
”

OUR THINKING
Powerful Insightful Research

OUR THINKING
Latest Research Article
26
According to Gigaom research, mediation is the prefered tool for
publishers. They believe that the right mediation tool can help
boost ad revenues and optimize fill rates in markets around the
world. Mediation-based systems send an ad request to the top
network based on priority, moving down the list until the request
is filled. Ads are placed on the publisher’s priorities to maximize
ad fill rates, thus increasing revenue.
Mobile ad mediation is emerging as a powerful
tool for the right publishers

OUR THINKING
News and Trends
27
13-17
18%
18-24
20%
25-34
34%
35-54
20%
55+
8%
UTILITIE
S
8%
SOCIAL
NETWORKING
28%
GAME
S
50%
OTHE
R
4%
ENTERTAINMEN
T
10%
3.8 BILLIONsmartphones expected worldwide in 2015
USAGE
BREAKDOWN
Our new research shows dramatic rise of
smartphones
Smartphone Age Distribution

TIMELINE
Future Steps
28
2015
Q3
Beta Product
Launch
2015
Q4
raise funds for
launch
2016
Q1-Q2
Full-scale
Production Run
extra functions
launch &
manpower
beta testing and data
collection
Admin role
suite

REVENUE FORECAST
3- Year Forecast
29
Adlib Revenue Forecasts
3 Year
1/4/14
Total Year
1
Total Year
2
Total Year
3
Revenue $37,588,471 $45,106,165 $67,659,248
Yearly Operational Expenses $1,145,100 $1,197,200 $1,405,040
Net Revenue Before Taxes $36,443,371 $43,732,045 $65,598,068
Net Revenue After Taxes $25,510,360 $30,612,432 $45,918,647
Cumulative Appls per Week 55,053 66,064 99,095
Number of Cumulative Apps Adjusted for Retention 51,199 61,439 92,159
Network Impressions per week 102,398,580,000 122,878,296,000 184,317,444,000
Adlib Impressions 10,239,858,000 12,287,829,600 18,431,744,400
**Detailed Spreadsheet Available

THANK YOU

CONTACT US
stay in touch
31
TWITTER
twitter.com/adlibmediation
FACEBOOK
facebook.com/adlibmediation
LINKEDIN
linkedin.com/adlibmediation
SKYPE
@ frank_mobi28
GOOGLE+
plus.google.com/adlibmediation
GMAIL
info@adlibmediation.com

CONTACT US
our headquarters
32
2233 Honolulu Ave #304
Montrose, CA, 91020
@
424 226 6624
424 226 6624
info@adlibmediation.com
www.adlibmediation.com
tel
fax

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