Segmentation power point

1. Segmentation and
Profiling
By
Modak Analytics

2. Don’t you agree??
Customers are the foremost factor for the success of in business arena
And so it is of high priority for the managers to work on their customers

3. Main question
The prime question that managers get stuck at is:
What customer to focus more on?

4. A simple solution!
The answer for the managers dilemma can be found by
Segmentation!
To accomplish segmentation, first firms need
to profile the details of the customers

5. What is Customer Profiling?
Profiling is nothing but creating individual profiles of all the
customers which consist of all the details.

6. What details?
Profiles consist of,
•The type of customers (Ex: age, sex, location,
income range, lifestyle, shopping behavior
etc.)
•The frequency of client’s usage of a service
(Ex: frequency of shopping, how much and
when)
•The perception of your products and services
by the customers (Ex: a necessity,
luxury, or an option)

7. What is Customer Segmentation?
Clustering the customers under one single group based on a similar
attribute is termed as Segmentation
Each segment/group consist of the customers with a similar aspect
like, spending range, frequency of shopping, age, etc.,

8. How does Profiling and Segmentation help?
It helps you in picturing a detailed overview of your customers
and thereby figure out fertile chunk of customers

9. How does Profiling and Segmentation help?
Helps in evaluating the potential of each group i.e., analyzing the
profitability of every segment

10. How does Profiling and Segmentation help?
Assess the marketing budget and the apt group to target for your
product using the segmentation result i.e. figuring out how much
you want to spend on marketing and on who?

11. How does Profiling and Segmentation help?
Targeting the right group of customer ensuring the substantial response.
This can be easily done after the segmentation since the efficiency of each
group is identified and so you can target only the particular segment that
sounds beneficial

12. How does Profiling and Segmentation help?
Review the reasons for customers moving away from your business and
chalk out strategies to instigate them

13. Note!!
Remember: Retaining a customer is more economical than earning a new
customer
And so never run after a new customer at the expense of an old one
is better than

14. What do you need for Profiling & Segmentation process?
First of all you need hoards of data regarding your customer
to be studied and analyzed

15. Remember!!
Now here ‘hoards of data’ means useful information.
It may be unstructured, but it has to be meaningful,
Because
Garbage in = Garbage out

16. Requirements:
Other thing you require other than data
is the advanced analytic solution
provider
Modak Analytic provides segmentation
and profiling services with a customized
approach as per client specifics to a
broad range of industries.
We have expertise in managing and
analyzing large datasets relating to
customer transactions using high-level
software and advanced statistical
techniques.

17. Benefits:
With Modak Analytics solution, you can
identify:
causes of customer churn,
selling opportunities,
customer groups based on range of
factors, customer bias,
sales trend,
impact of promotional tactics in sales.

18. So, to make effective and profitable business decisions choose Modak
Analytics Profiling & Segmentation solution