The Business Innovation presentation defines the differences among creativity, innovation, and business innovation. It also gives examples about innovating in different aspects of the business, and categorize innovation types (breakthough, incremental, disruptive, and changing) and explains them

1. Business Innovation
Mohammad Albattikhi
@MAlbattikhi

2. Creative vs. Innovative
Mohammad Albattikhi Twitter: @MAlbattikhi

3. Creativity New
Innovation New + Useful
Business Innovation New + Useful + Profitable
Mohammad Albattikhi Twitter: @MAlbattikhi

4. How can you innovate?
Mohammad Albattikhi Twitter: @MAlbattikhi

5. Innovative in your
Product Performance
Tough, thin and scratch-resistant glass for tablets,
phones and other electronic devices
Mohammad Albattikhi Twitter: @MAlbattikhi

6. Innovative in your
Profit Model
Hook up customers with low cost enduring part,
and enjoying a recurring revenue from a premium
disposable parts
Mohammad Albattikhi Twitter: @MAlbattikhi

7. Innovative in your
Network
Repair Toshiba laptops at UPS shipping hubs to
cut down service time
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8. Innovative in your
Structure
Low cost strategy by having one type of aircraft
(Boeing 737) to reduce cost of mechanics training,
crews training, inventory, etc.
Mohammad Albattikhi Twitter: @MAlbattikhi

9. Innovative in your
Process
Moving clothes from one store to another around
the globe within a short period of times that can be
a week
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10. Innovative in your
Service
Customer service representatives are empowered
to do anything to ensure a great user experience,
including sending flowers!
Mohammad Albattikhi Twitter: @MAlbattikhi

11. Innovative in your
Channel
Free wireless network for Kindle users that enable
them to purchase and download an e-book in a
minute from anywhere in the world
Mohammad Albattikhi Twitter: @MAlbattikhi

12. Innovative in your
Brand
A sticker on the computer devices increased
customers awareness about the product value
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13. Innovative in your
Customer Engagement
Engages customers by enabling customization on
their candies.
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14. ERRC Grid
Eliminate Raise
Reduce Create
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15. ERRC Grid – CitizenM Hotel
Eliminate Raise
Reduce Create
Modern
Design
Furniture
Free Video on
Demand
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16. CitizenM Hotel
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17. The Four Categories of Innovation
Breakthrough
Incremental
Game Changing
Disruptive
Market Impact
Technological
Advancement
Mohammad Albattikhi Twitter: @MAlbattikhi

18. 1. Incremental (also called sustaining)
Low
Technological
Advancement
Low
Market
Impact
Enhancement on existing technologies
Mohammad Albattikhi Twitter: @MAlbattikhi

19. Example: Television Evolution
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20. 2. Breakthrough
High
Technological
Advancement
Low
Market
Impact
Technological advancement that are the result of R&D
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21. Example: Large Hadron Collider
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22. 3. Disruptive
Low
Technological
Advancement
High
Market
Impact
Disrupting exciting technologies by changing the
business model to make it more affordable to the
customer need
Mohammad Albattikhi Twitter: @MAlbattikhi

23. Example: ZipCar
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24. 4. Game-Changing
High
Technological
Advancement
High
Market
Impact
Innovations that not only transform the market, but
also the society. They impact our lives in a major way
Mohammad Albattikhi Twitter: @MAlbattikhi

25. Example: Wright Brother’s Airplane
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26. Start Innovating
Mohammad Albattikhi
Twitter: @MAlbattikhi