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Young Scientists Startup Weekend
Nov 2018
Pitch Deck Workshop
Mohammad Gerveyi
University of Tehran, Science & Technology Park
About Me: Bsc Mechanical Engineer
MA Urban Affairs Management
PhD Student in Entrepreneurship
2014 Urban Affairs Management Top Student
“Designing Business Model for Accelerators
in the Field of Urban Management”
Ex-CEO & Co-Founder of Fantasima
Ex-Communication Lead at Axell Accelerator
Business Development Consultant of Payam-e-Hamshahri
13 Startup Weekend Events, +150 Teams, +1500 Participants
(Tehran, Karaj, Mashhad, Shiraz, Ardabil, Qazvin, Babolsar, Khomein)
How To Pitch?
5 Min.
+
3 Min.
Time
Judging Criteria
Business Model
Validation
Judging Criteria
Design & Execution
Is Your idea Unique?
What’s Your Value Proposition?
How do You plan on making this a Successful Business?
Business Model
Do You have a MVP?
How functional is your technical demo?
Design Matters! Is your product easy to use?
Design & Execution
Are you actually solving a problem?
Did your team get out & talk to customers?
Have you identified a specific target market?
Validation
PowerPoint
Prezi
Tools
11+1 Slides!
Logo
Slide #1
Name & Tagline
Introduce Your Self
& 1-Line description of your solution!
Design Freepik
Searching “??? Vector” in Google
Logo Slide
On Your First slide, you will need nothing but a logo!
Plaster your attractive logo that you created during the weekend
Problem
Slide #2
Nothing sounds better than
Starting your pitch with a problem statement!
What’s the Problem You Are Solving?
Possibly start with a story & make it real!
Problem Slide
How big is it?
Who has this problem?
How many people have it?
How much pain does it cause?
measure the size of the problem in $?
Your Solution
Slide #3
The Solution is . . .
Your Product/Service
Solution Slide
How does it work?
What did you actually build?
What does your solution do?
Why is this cool / unique / valuable?
Right after name it, State your Mantra!
A Mantra is a tagline that summarizes your business
in clear & concise framing of 2 sentences, not more!
Your MVP
Minimum Viable Product
Slide #4
How does it work?
MVP Slide
. Users open the app/webpage
. Users login
. How do they pick the service?
. How do they pay?
Clearly explain in steps how your product/service works!
Showing off your mvp or prototype is extremely useful!
Here you can show your progress.
Your Value Proposition
Slide #5
How will you get the customer’s attention?
Value Proposition Slide
Single, Clear, Compelling Message
that states why you are different!
Showing off your mvp or prototype is extremely useful!
Here you can show your progress.
Your Customers
Slide #6
Who is your customer?
Customer Slide
Specify your target customer persona!
What is your customer acquisition plan?
How large is the market?
Your Validation
Slide #7
Interview & talk to your customers!
How many people did you talk to? Charts are Great!
Validation Slide
What did you learn?
Did you fet anyone to commit to buy?
How did you integrate that into the product?
Want to Impress?
Great to add quotes from people you spoke with!
Even Better? Tell us how much they said they are willing to pay
Competition
& Your Competitive Advantage
Slide #8
Who is your competitors?
Take briefly about your competition
Why you’re awesome and they stuck?
Competition Slide
Contrast your axes with variables to show this
How & Why you are better?
What is your secret sauce?!
Who are your direct & indirect competitors?
Your Cost
Slide #9
What your costs?
Costs!
Cost Slide
Include Staff!
Unit & Operating Costs?
Your Revenue Stream
Slide #10
Clearly describe how do you make money?
How does it make money?
Revenue Slide
What are your main revenue streams?
What are your alternatives revenue streams?
Create a diagram that demonstrates
the process between you & your customers
Your Team
Slide #11
Introduce Your Team
Pictures of team, with cool titles & one-line bio!
Team Slide
Killer Slide
Slide #11+1
Booooom!
Give a reason for us
to believe that you are ready to ROCK!
Killer Slide
Slide #1 Logo, Name & Tagline
Slide #2 Problem
Slide #3 Your Solution
Slide #4 Your Minimum Viable Product
Slide #5 Your Value Proposition
Slide #6 Your Customers
Slide #7 Your Validation
Slide #8 Competition & Your Competitive Advantage
Slide #9 Your Cost
Slide #10 Your Revenue Stream
Slide #11 Your Team
Slide #11+1 Killer Slide
By Mentioning that
You have successfully identified a customer pain point
You have a prototypethat you created over the weekend
You found a clear business model & market entry strategy
End your Presentation
And of Course
Thank You!
Presentation Tips
One Person Only
Max Two!
Presentation Tips
Choose the Best Presenter
Maybe Not Founder!
Presentation Tips
Test Everything First!
Slides, Videos & Demo
Presentation Tips
Body
Distance
Clothes & Looks
Body & Arm Position
Presentation Tips
Movement
Gestures
Eye Contact
Face Expressions
Presentation Tips
Voice
Voice Tone
Speed & Pauses
Speak Clearly & loud
Presentation Tips
Audience want
to be Entertained!
Presentation Tips
Hook
Your Audience!
Presentation Tips
Time Your Self
Watch Your Time!
Presentation Tips
Back up
what you say
with valid data
Presentation Tips
Ditch The Notes!
You Don’t Need Them
Presentation Tips
Don’t Read
Word for Word
Presentation Tips
Don’t confuse the judges
with excel tables!
Presentation Tips
Investors are looking
For key numbers!
Presentation Tips
Key Numbers?
What is your pricing strategy?
When do you forecast to breakeven?
Initial required investment to start your business?
How many products do you need to sell to breakeven?
Presentation Tips
And Finally
Practice
Practice
& Practice!
Thanks!
Any Question?
Find & Follow Me
At @imithrandir
Gerveyi@ut.ac.ir

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Pitch Deck Workshop