Peex Consulting Services

Pharmaceutical
Execution Excellence
Fast Forward to Excellence

Copyright @ PEEX Consulting 2013
ABOUT PEEX CONSULTING
• PEEX Consulting is a consulting boutique providing Commercial
Excellence Consulting, Training and other services for the
pharmaceutical companies and the healthcare sector in Canada and the
Middle East. PEEX Consulting leads clients to improve their customer
engagement by providing them with innovative solutions and trainings
that can be integrated within their business models using the most
advanced methodologies and technologies
• Our Mission: To be the number one consulting, recruitment and training
Boutique in Canada and the Middle East region by assisting
pharmaceutical companies and healthcare institutions to integrate
innovative commercial strategies to improve patient healthcare and
resource allocation.
• Our Vision: We assist the healthcare industry to improve the quality of
patient care by providing them with Innovative solutions and trainings
that can be integrated within their business models using the most
advanced methodologies and technologies.

FAST FORWARD TO EXCELLENCE
INNOVATE
• PEEX Consulting helps you to innovate business processes
towards better customer centricity and healthcare
management. Our experts will help you build the right
commercial strategy and tactics that focus on both the
customer and your business.

INTEGRATE
• Launching initiatives is one thing, implementing them is
another. Research shows that most companies train their
employees well, however undermine or ignore
implementation barriers.
• PEEX Consulting helps you align all Marketing and Commercial
Initiatives towards one goal. Moreover, PEEX Consulting helps
you to measure and enhance employee engagement to your
processes before and during the implementation phase.

INSPIRE
• PEEX Consulting is committed to inspire changes for better
program realization. Whether you're considering a small
change to one or two processes, or a system wide change to
your organization, it's common to feel uneasy and intimidated
by the scale of the challenge.
• All Companies realize the need for change to survive in today's
economy, but lack the needed knowledge or experience on
how to deliver it. PEEX Consulting shows you where to start,
whom to involve and how to see it through to the end.

PHARMACEUTICAL BUSINESS MODEL
SALES
FORCE
OPERATI
ONS
SALES
MANAGE
RS
MARKETI
NG
MARKET
ACCESS
MEDICAL KAM
CUSTOM
ERS
Pushing customers for business?

CUSTOMER CENTRIC MODEL
PHARMA
CUSTOMERS
SALES
FORCE
SALES
MANAGER
S
MARKETIN
G
MARKET
ACCCESS
MEDICAL
AFFAIRS
OPERATIO
NS
KEY
ACCOUNT
MANAGEM
ENT
OTHERS
PEEX Consulting helps you to identify gaps, launch
successful initiatives and track your results

COMMERCIAL EXCELLENCE
SHAREHOLDER
VALUE
COMMECIAL
EXCELLENCE
PEOPLE &
CULTURE
PEEX Consulting inspires a high performance team into maximal
shareholder value

Innovate
Solutions
Integrate
Processes
Commercial
Excellence
Inspire
People
PEEX Consulting innovates solutions, integrate them into
processes and inspires your people to change

Customer
Insights
Marketing
Sales
SFE
OL
Management
Market
Access
Key Account
Management
PEEX Consulting Commercial Excellence Initiatives

Customer Insights
Customer Insight is the collection, deployment and
interpretation of information that allows a business to acquire,
develop and retain their customers
 Measure your Customer’s trust and value to your company
 Identify your customer’s professional needs
 Measure the alignment of your employees to business
processes and SOPs
 Benchmark the quality of services offered by your competitor
 Build marketing strategies based on facts not gut feelings and
assumptions
 Measure marketing opportunities and the success of your
tactics and interventions

Marketing
Marketing strategy include all the processes that can allow an organization
to concentrate its resources on the greatest opportunities to increase sales
and achieve a sustainable competitive advantage
 Developing plans and executing projects and initiatives that support the
broader short and long-term marketing strategy
 Analyzes market, consumer, and competitive information to support
brand manager in setting new product pricing and managing price on
existing items
 Analyzes consumer trends and information, and categories to help
identify product categories to enter as future sources of growth
 Drives consumer understanding and insights that defines our prime
prospects’ needs, attitudes and values in order for consumers to have
stronger and more impactful brand experiences
 Develops pricing & pack strategies, improved margin mix, trade
spending plans and distribution goals in order to develop actionable
KPI’s

Sales Management
Sales Management is about growing your business and developing
your people
 Developing a business plan and sales strategy for the market that
ensures attainment of company sales goals and profitability.
 Preparing action plans by individuals as well as by team for effective
search of sales leads and prospects.
 Developing people: Drives business by observing Pharmaceutical
Sales Specialists interactions with key customers, providing them
with individual coaching, feedback and inspiration
 Ensuring commitment: Builds commitment for the shared vision by
facilitating team communication, morale and effectiveness. As a role
model, inspires trust and commitment to the company’s objective
 Focusing relentlessly on customer excellence: Actively seeks to
discover and meet the needs of internal and external customers by
building relationships and delivering innovative solutions

Sales Force Effectiveness
SFE is about operational excellence
 Driving the strategy regarding commercial model planning and all
future field organization decisions
 Representing the Sales Force in the development of the company's
strategic and marketing plans
 Analyzing the market trends and competitive environment to
determine the appropriate field force model - size, structure and
allocation of field individuals and resources through CRM and other
tools
 Assessing the profitability of the Sales Force based on the company
forecast and expectations
 Maximizing the utilization of Sales Force efforts to drive the
Marketing strategy and maximize profits
 Managing the implementation of micro-marketing business plans
and pilots at the national and local levels
 Change Agent

Opinion Leader Management
OLM is identifying opinion leaders, measuring their advocacy and
developing it
 Identifying opinion leaders for each disease and measuring their
influence
 Segment opinion leaders based on their advocacy and influence levels
 Identify opinion leaders’ needs and classify them
 Acting as primary liaison to investigators interested in developing and
performing investigator initiated research
 Providing scientific support at medical congresses
 Develop brand advocacy by partnering with opinion leaders for each
disease area
 Conducting on-going training for medical affairs, field sales and other
internal personnel as requested. Ensures up to date knowledge of
product use and competitor data. Serves as local medical and scientific
resource to NPS Product planning for communication of product
information

Market Access
Market Access is securing the procurement of products into key markets
 Identifying decision makers for each key account and measuring their
influence
 Segment decision makers on a key account grid
 Identify decision makers’ needs and classify them
 Creating and driving market access strategy for the company products
across markets, including pricing, health technology assessment,
evidence-based medicine review, and health economic analysis
 Leading the development, updates and dissemination of pricing and
reimbursement dossier with relevant clinical and economic data across
multiple therapeutic areas
 Providing therapeutic area expertise into the disease, health economic
and budget impact models to be developed by the platform modeling
function or vendors
 Develop recommendations and decisions around strategic pricing and
payer evidence requirements, including qualitative and quantitative
research on customer insights

Key Account Management
KAM is the “Art of developing long term relationships with selected
customers” - Financial Times
 Effectively managing a robust funnel to maximize services in
identified target accounts.
 Leading the development and implementation of sales strategies to
attain assigned sales objectives for highly strategic accounts.
 Providing professional leadership in planning, organizing, and
controlling balanced sales growth, continued account penetration,
and customer satisfaction.
 Utilizing strong product/market knowledge and sales experience to
manage complex sales and resolve customer questions and
concerns.
 Effectively managing a robust systems funnel to maximize
placements in identified target accounts.

• PEEX Consulting helps you to innovate business processes towards
better customer centricity. Our experts will help you build the right
commercial strategy and tactics that focus on both the customer and
your business.
• Launching initiatives is one thing, implementing them is another.
Research shows that most companies train their employees well,
however undermine or ignore implementation barriers. PEEX Consulting
helps you align all Marketing and Commercial Initiatives towards one
goal. Moreover, PEEX Consulting helps you to measure and enhance
employee engagement to your processes before and during the
implementation phase.
• PEEX Consulting is committed to inspire changes for better program
realization. Whether you're considering a small change to one or two
processes, or a system wide change to your organization, it's common to
feel uneasy and intimidated by the scale of the challenge.

Skill Training
Execution Excellence
Workshops
PEEX Consulting offers both Skills Training and Execution
Excellence workshops

Execution Excellence – Pit Stop
Workshops
• Pit-Stops are necessary from time to time to keep up the pace
and maintain a high performance culture.
The Pit-Stop workshops aims at:
1) Training your employees or managers how to excel in their
daily work
2) Raising the implementation level of local company initiatives
between employees
3) Aligning company initiatives' understanding and
implementation between employees of different functions
or departments to achieve the desired objective.

TRAINING
• Maximize the sales, sales management, marketing, and
managerial expertise throughout your pharmaceutical
organization with our training programs for the
pharmaceutical industry.
• Learn real world skills from our team of accomplished industry
trainers. Our highly customized, results-oriented training and
development solutions use innovative learning tools and
techniques in both team-based and self-paced learning
environments to work with real business, country, and
competitive situations.

BUSINESS INTELLIGENCE
• Business intelligence (BI) is defined as the ability for an
organization to take all its capabilities and convert them into
knowledge, ultimately, getting the right information to the
right people, at the right time, via the right channel. This
produces large amounts of information which can lead to the
development of new opportunities for the organization. When
these opportunities have been identified and a strategy has
been effectively implemented, they can provide an
organization with a competitive advantage in the market, and
stability in the long run (within its industry)
PEEX Consulting expands the functionalities of your CRM into full
Business Intelligence solution

• PEEX Business Intelligence solution goes beyond simple
enterprise reporting and CRM functionalities. Our solutions
provide the ability to quickly and easily implement Business
Intelligence across the enterprise in a simple, practical,
affordable, browser-based environment.
• It is accessible to every user and can be used to support
strategic, tactical and operational goals and to establish
metrics and key performance indicators (KPIs) to objectively
measure performance. Users can view and manage data in a
simple dashboard environment to manage quality control,
receive notice of quality issues, target and manage sales,
supply and distribution and supplier and network
relationships.

PEEX Consulting expands the functionalities of your CRM into
full Business Intelligence solution

REMOTE EXPERT
• Need an expert or a lending hand?
• PEEX Consulting is proud to be the first company to offer this
service. Our pharmaceutical experts can work as remote employees
for your company.
• When is this service needed?
1) This service comes in handy when you want an expert to do the
job either because your in house employee is on leave or your
employees lack the necessary skills or experience to do the job.
2) Areas of expertise: Marketing, Sales Force Effectiveness, Market
Research, Vendor Management, Marketing Operations, IMS
dashboard reporting and CRM administration.

RECRUITMENT & ASSESSMENT
• The recruitment industry nowadays is under pressure. Social media
websites are eating up the market share of big recruitment
companies. In the age of information technology, the old fashioned
recruitment processes will become obsolete simply because it
doesn't add value to hiring companies.
• PEEX Consulting creates a new recruitment paradigm for the
pharmaceutical industry. PEEX Consulting will assess future
prospects for different roles in pharmaceutical companies and
produce expert opinion reports about their skill levels, culture fits
and future contribution to the hiring company.
• PEEX Consulting also conducts employee assessments for companies
for performance measurement, talent retention, employee
development and job matching

Questions? Need More Information?
VisitUs:www.peex.ca
Email:sales@peex.ca

Peex Consulting Services

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