13. The emergence of blogs as an avenue for information dissemination and two-way communication for online retailers and eCommerce vendors
14. Improved fraud prevention technologies that offer a safe and secure business environment and help prevent credit card frauds, identity thefts and phishing
15. Bigger web presence of SME’s and Corporates because of lower marketing and infrastructure costs.
16. Longer reach - Consumers in the Tier II & Tier III cities are fast realizing the potential of the Internet as a transacting medium