This document outlines various digital marketing strategies including search engine optimization (SEO), social media optimization (SMO), and search engine marketing (SEM). It discusses benchmarking competitors, finding brand evangelists, capturing industry trends, customer service, crisis management, and lead generation for SMO. For SEM, it covers keyword list building, ad targeting, and landing page optimization to maximize return on investment. Content strategies like keyword density, links, geographic targeting, and various media distributions are also presented.

1. By: Colter Bowman
colter@mojocreator.com

2. SEO
SMO
Search
Social Media
Engine
Optimization
Optimization
SEM
Search
Engine
Marketing

3.  Benchmark the Competition
 Find Brand Evangelists
 Capture Industry Trends
 Create a Listening Grid
 Customer Service
 Crisis Management
 Lead Generation
 Increase Positive Sentiment

6. Advocates Customers Prospects

7. •Graph Assignment •Severity Templates
•Engagement Plan •Manage Sentiment
•Classification Plan •Cohesive Campaign

8.  Keyword List Building
 Keyword Grouping
 Broad Match Assignment
 Traffic Estimation
 Ad Targeting
 Landing Page Assignment
 Maximize ROI

15.  Content Strategy
 Keyword Density
 Links and Backlinks
 Geographic Strategy
 Tag Assignment
 Image Distribution
 Video Distribution
 Article and Press Releases
 Satellite Deployment

17. Comments or Questions?
Colter Bowman
colter@mojocreator.com
http://www.mojocreator.com