The document discusses the importance of user-centered design and how it differs from business-centric design. It advocates taking a user-centric approach from the beginning of a project by extensively considering user needs and goals at every stage of the design process. It also outlines how communication styles have changed over time, increasing the importance of brands understanding their users to effectively engage with them.

1. Evan Gerber, Principal Consultant, Experience Design Focusing on the User

6. What is business-centric design?

7. What is User Centric Design?

8. User Experience is the entire process

9. It’s from the very beginning to the very end

12. If 3,000 years = 60 minutes Why User Centric? Communication Styles are Changing

13. 11 minutes ago Gutenberg invented the printing press Why User Centric? Communication Styles are Changing

14. Why User Centric? Communication Styles are Changing 3 minutes ago Morse Code 6 seconds ago the mobile phone 12 seconds ago the internet 1 minute ago the fax 90 seconds ago the television 2 minutes ago the radio 2 ½ minutes ago the telephone 0.01 seconds ago the blog

15. Used to be that there were pros and consumers

16. Consumer electronics opened up the market Different Competitors More Choices New Consumers More Ways to Communicate.

28. Put technology here