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PinSync
1. What is PinSync?
The Universal Venue Problem and What Multi-Location Brands Need to
Know About Inaccurate Venue Data
www.momentfeed.com
pinsync@momentfeed.com
3. Power a world of mobile apps...
www.momentfeed.com
pinsync@momentfeed.com
4. Enabling 30 million U.S. consumers
to engage with your brand’s venues
on a regular basis...
www.momentfeed.com
pinsync@momentfeed.com
5. And generating billions of word-of-
mouth impressions every day.
www.momentfeed.com
pinsync@momentfeed.com
6. But Foursquare
and Facebook
venues have a
LOT of
inaccuracies.
www.momentfeed.com
pinsync@momentfeed.com
7. In fact, roughly half of all venue
data on Facebook and Foursquare
is not accurate.
So what does that mean?
Brand Location
Duplicate Venue
Official Venue
www.momentfeed.com
pinsync@momentfeed.com
8. Inaccurate venue
geocodes make
your business
difficult to find and
share.
www.momentfeed.com
pinsync@momentfeed.com
10. Incorrect
venue info
tarnishes your
brand image.
www.momentfeed.com
pinsync@momentfeed.com
11. It all adds up to lost opportunity.
www.momentfeed.com
pinsync@momentfeed.com
12. 3.7 million
point-of-sale
engagements are
lost every day due
to mismanaged
venues.
POS Engagement = Sales
www.momentfeed.com
pinsync@momentfeed.com
13. Which results in a TON of lost word
of mouth
1 billion impressions
are lost every day.
X
www.momentfeed.com
pinsync@momentfeed.com
14. Here’s what the
problem really
looks like...
www.momentfeed.com
pinsync@momentfeed.com
16. And reduce your brand’s reach.
Official Venue Page
Actual Location
www.momentfeed.com
pinsync@momentfeed.com
17. It’s worse when they’re off by a mile...
Actual Chili’s Location
Foursquare Venue
www.momentfeed.com
pinsync@momentfeed.com
18. ...or several miles!
Foursquare Venue
Actual Chili’s Location
www.momentfeed.com
pinsync@momentfeed.com
19. Customers can’t
find you when
your business
venue is in the
wrong zip code.
www.momentfeed.com
pinsync@momentfeed.com
20. But hey, your duplicate venues are
doing great!
Best Buy Location
Duplicate Venue
Official Venue
www.momentfeed.com
pinsync@momentfeed.com
21. In fact, they’re often doing better than
your registered venues.
Registered Venue
Duplicate Venues
www.momentfeed.com
pinsync@momentfeed.com
22. And there are plenty to choose from!
Actual Location
Official Venue Page
Duplicate Venues
www.momentfeed.com
pinsync@momentfeed.com
23. Unfortunately,
these customers
don’t receive any
of your content or
messaging.
www.momentfeed.com
pinsync@momentfeed.com
24. And duplicate
venues ruin your
search results.
www.momentfeed.com
pinsync@momentfeed.com
25. But there is a better
way!
www.momentfeed.com
pinsync@momentfeed.com
26. MomentFeed’s proprietary PinSync process
permanently solves all of your venue problems:
√ Comprehensive Venue Control
√ Adjust & Correct Venue Geocodes
√ Identify & Merge Duplicate Venues
√ Synchronize Accurate Venue Info
√ Centralize Venue Management
www.momentfeed.com
pinsync@momentfeed.com
27. PinSync provides a number of immediate
long-term benefits:
+ Increase Customer Engagement
+ Improve Search Results & Discovery
+ Increase Customer Reach & Insights
+ Consistent Brand Experience
+ More Efficient Venue Management
www.momentfeed.com
pinsync@momentfeed.com
28. Case Study
PinSync alone can
increase customer
engagement at the
PinSync™
point of sale by more
than 100% across all
platforms.
May June July Aug Sept
Facebook Engagements Foursquare Engagements
www.momentfeed.com
pinsync@momentfeed.com
30. Contact MomentFeed today for a
free PinSync audit of your
brand’s venues.
pinsync@momentfeed.com
www.momentfeed.com
pinsync@momentfeed.com
31. Appendix
Statistics presented in this presentation are estimates based on a combination of MomentFeed
location-based engagement data and the following external sources:
• http://pewinternet.org/Reports/2011/Technology-and-social-networks/Part-3/SNS-users.aspx
• http://pewinternet.org/Reports/2011/Location.aspx
• http://quickfacts.census.gov/qfd/states/00000.html
• http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-
from-350-million-in-september/
• http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx
• http://marketaire.com/2011/11/13/58-percent-of-smartphone-users-use-a-location-based-info-
service/
www.momentfeed.com
pinsync@momentfeed.com