SEO Service Corporation offers a comprehensive range of Search Marketing solutions including, but not limited to, SEO, SEM, Google Penalty Removal, Conversion Optimization, PPC, Content Marketing, Retargeting and Online Reputation Management.
2. About SEO Service Corporation (SSC)
Established in 2013, SSC is a dedicated full service Internet Marketing
company with offices in Delhi NCR, Mumbai & Guwahati.
We provide customized and out of the box online marketing solutions for
online businesses in US, EMEA & APAC regions.
We have a team of world class digital marketers who had been
instrumental in strategizing Digital Marketing campaigns for Fortune 500s,
SMBs and Startups.
3. The leadership team
Amarjeet Sharma | Co-founder
Amarjeet has co-founded the company with Momy and Banajeet in 2013. The team has created a full fledged Digital
Marketing Agency with offices in Mumbai, Delhi and Guwahati. He brings with him 8 years of experience in Digital
Marketing. Prior to SSC, he had successfully lead the India Operation of Adlift Marketing Pvt Limited and had been
instrumental in driving the company to become one of India’s leading Online Marketing agency.
Momy Saikia | Co-founder
Momy Saikia comes with a very diverse background. She started her career as a Subsea Engineer but later found her
calling in Marketing and Advertising, and Corporate communication. After working for 4 years as consultant in the Oil and
Gas Industry across the globe, she moved back to India and has since worked in business development for IIM Kashipur,
finished a brief stint with United Nations in change management communication and worked as a copywriter at an ad
agency. With over 6 years of diverse work experience, she brings her wide expertise and creativity to all the campaigns like
no other.
Banajeet Sharma | Co-founder
Banajeet Sharma has over 7 years of experience in Search Marketing with a proven track record of developing successful
digital campaigns, encompassing the 7 forms of Online Marketing (SEO, Email, Social Media, Affiliate, Search Marketing,
Display & Re-Marketing). Banajeet was the Head of Digital Marketing for Ranghar Education Institutes Limited, where he
was responsible for SEO & SEM implementation. He played a significant role in helping Fast Rankings Online Pvt. Ltd
become the 1st BPO company of the North East India. Banajeet has also worked as a marketing consultant for Royal
Hotels, Goa.
4. Internet Marketing Strategy & Branding Solutions
Search Engine Optimization (SEO)
Social Media Optimization
Paid Advertising (Search, Social & Display)
Google Penalty Reversal
Online Reputation Management (ORM)
Content Services & Blog Management
Our service offerings
SEOServiceCorporation
Web Development & Designing
5. Our approach
We will identify your targeted audience and undertake focussed campaigns to help
you realise your primary objectives.
Primary Objectives
Increase Conversions
Increase Values of
Transaction
Increase Lifetime Values
of a Client
Increase Client
Retentions and Upsales
Next Steps
Increase Visits
Increase Tweets
/Shares /G+
Increase
Followers /Fans
Increase Brand
Mentions
Increase Pre
Conversion Action
Immediate Impact
High Quality
Link Building
Onpage
Increase DA /
PA /Alexa
Increase Page
Rank
Increase Crawl
Rate
Increase
Rankings
6. Online Marketing Services
Online
Reputation
Management
(ORM)
• Online Channel
Listening
• Search Engine
Reputation
Management
• Positive Review
Creation
• Online Brand
Management
Social Media
Marketing
(SMM)
• Audience
Segmentation
• Profile Creation
& management
• Social Media
Platform Audit
• Social
Engagement
Search Engine
Marketing
(SEM)/PPC
• Competitor
Research
• Bidding &
Advanced
Optimization
• Retargeting,
Predictive
Modeling
• Testing
• z
Search Engine
Optimization
(SEO)
• Keyword
Research &
Competitor
Analysis
• Content Strategy
• Technical SEO
and Platform
Architecture
• Link
Development
Tracking & Measuring Performance
Strategy & Planning
Identify Target Audience
8. SEO Services that drives ranking
On Page Strategy Consulting Off Page Optimization
Keyword Research
Competitor Analysis
Technical SEO
Content Analysis
Advanced SEO
Reporting
Guest Posts
Infographics
Content Marketing
Blogs & Profiles
Social Mentions
Premium Links
10. Keyword Analysis
Keyword Analysis & Recommendations
• Analyzing keyword sets for the vertical.
• Analyzing head, torso and tail segments using 3rd party tools , including Google Keyword Tool,
wordtracker and internal analytics.
• Creating a “go to” keyword document that cements the foundation for all future SEO projects
and recommendations – referred as Keyword-URL mapping document.
11. Technical & Advanced SEO
Advanced SEO Strategies
• Providing strategy recommendation to created advanced interlinking modules within the site.
These include:
o Related Searches
o Product recommendation engines
o Micro-formats implementations
Technical SEO (Platform & Architecture)
• Create and deliver technical site audit
• Analyze existing platform and
architecture strengths and weaknesses
from an SEO standpoint.
• Launch and deliver an information
architecture project that includes:
o Navigational Analysis & Recommendation
o URL structure
o 301 redirects and canonical tags
o Crawlability & Indexing Issues
o Sitemap Strategy
12. Content Analysis
Content Strategy
• Analyze current content across all pages and deliver a content strategy that increases
traffic to existing and new content pages.
• Work closely with content teams of Client to evangelize the importance of SEO and
share best practices.
Title & Meta Tag Recommendations
• Based on keyword analysis, we would create unique title & meta tags for each page on
your website, using SEO best practices.
13. Competitor Analysis
Competitive Analysis
• On Page analysis of competitor sets and best in class SEO sites.
• Link analysis of competitor sets and best in class SEO sites.
• Work closely with Client’s business teams to integrate their competitive leanings.
Your
Competitors are
your best
Teachers
15. Developing Quality Links Is Key
Search for relevant sites to link from
Boost Ranking for competitive keywords
1 2
34
Acquire high quality Links
Analyze Quality of the Linking Site
19. Our SEM Process
Optimized Ad Creation
Keyword Selection
Ad Copy optimization
Budget Optimization
Bid Optimization
Post Campaign Optimization/Tracking
Behavioral Re-Targetting
20. Keyword Selection – Targeting Keywords That are ROI+
Ad Creation & Testing
Steps to Create Ad
3 simple steps will drive you to the
amazing online advertising channels
•Keywords
•Ads creative (T&Ds)
•Bid and Ad position
Competitive Analysis – Ad copies
Effective Campaign – Three Pillars of Success
21. Catalogs Pages
Shopping carts
Check-outs
Subscription
Sign-ups
Product configurators
Store locators
Landing Page Optimization and Testing (A/B or Multivirate)
4
1
2
3
Optimize promotional
elements
Good candidates for MVT
Optimize data collection
and application flow
Good candidates for A/B
testing
23. Our Display Advertising Process
Retargeting
Display Advertising
Pixel Integration
Creative Management
Planning & Buying
Post Campaign Optimization/Tracking
New Audience
Extension
24. Your
Website/product_
details page
Your
Ad
Your Website
Your Website
Retargeting - Continue The Conversation
On average, 98%
of the prospects
visiting your site
leave without
converting.
A prospect
might abandon
from the home
page or detailed
product pages.
Your ads appear
on sites they like
to visit, ensuring
you stay in their
sight.
The prospect
returns and
completes the
transaction.
1
4 3
2
25. Audience Extension – Reach new users that are similar to
existing customers – Look-alike targeting
1. Users visit your website 2. Google ad network analyzes
advertisements, that are
converting customers, to create a
profile segment based on criteria,
including demographics and
online behaviors
3. Google ad network matches new
users, based on these profile
segments, to display relevant
advertisements when those users
browse the internet.
4. New users visit
advertiser’s site
Your Website
26. Audience Extension – Target users based on their browsing
behavior and interests – Behavioral Targeting
ANALYZE CLUSTER TARGET
Internet Audience
Google Ad
Planner
Contextual/Behavoural
Segmentation
Parents
Privacy Advocates
28. Social Need Analysis
Target Identification
Profile Optimization
Campaign Strategy
Management & Monitoring
Engagement
Monitoring
Tracking & Analytics
Our Approach - SMO
29. Social Need Analysis & Target Identification
We perform social need analysis to determine the social
network(s) that we need to target, based on your product
or service offerings.
Where can I find my
Target Audience ?
30. Profile Optimization & Setups
We optimize, create and setup your profile on different Social Networking
platforms, with proper Description and Design and SEO integrated. These
actions help to rank your accounts higher in Search Engines for business. We
also install meaningful plugins in every account to create additional features for
user engagement and credibility.
31. Strategy, Management, Monitoring & Engagement
Campaign Strategy:
We strategize campaigns
according to geographic and
demographic target audience for
your business to ensure
maximum ROI
Management, Monitoring & Engagement: We monitor all social channels
and engage proactively on your behalf or as third party, depending on your
requirement. For engagement we always try to update every online
network with proper content, polls, contests, images and videos.
32. ORM & Group Management
Online Reputation Management & Social Listening:
Online is the fastest media and can hit you like a storm, if
anything goes wrong. We keep a tab on all social channels
and help you manage your brand reputation by taking
proactive stance in any discussion about your brand.
To create maximum online buzz for your business and services, we create /
participate in online group discussions on your behalf, that are relevant to your
business. Further we try to create more awareness about your business on
different online networks.
34. Reporting & Executive Communication
Reporting
• Analyze and benchmark current reporting for SEO.
• Create specifications for reports that are needed by the Client’s marketing team to
benchmark performance.
• Deliver monthly reports for link building and rankings for core SEO initiatives.
Executive Communication
• A Review of tasks, responsibilities and expected Deliverables before each phase.
• Regular meetings with Project Stake Holders.
• Identification of Project Concerns, Risks and Issues.
• Obtaining Stakeholder Feedback and Taking Appropriate Actions.
• Measures of Success.
35. Contact us
amarjeet@seoservicecorp.com
+91 882 650 4789
Amarjeet Sharma
Co-founder | CEO
Momy Saikia
Co-founder
momy@seoservicecorp.com
+91 981 938 0493
Seoservicecorpwww.seoservicecorp.com
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Notes de l'éditeur
Initiative tailored to google, tougher to please and biger market