2. ENGAGEMENT…
o Provide engaging tech superiority.
INSIGHT …
o Integrated and assume social and consumer deep
demands.
DISCIPLINE …
o do not collide with global communications guidelines.
OPENNESS …
o Understanding communication in a wide am extensive
sense.
COMPETITIVE …
o Create advantage and superior brand appeal and
reputation against well regard high brands.
3. Engagement & Insight :
Goal ?
Transform technological superiority in a
unique symbol of status and personal
fulfillment .
5. it is even more than an answer to a social
must.
it is even more than a commitment.
6. Being & Meaning :
It's edgy & new. advanced technology applied.
It's a choice. a decision and positive action.
It's a transaction. prioritize.
7. Hybrid Being : Hybrid Meaning :
o New & contemporary. o Positively on time.
o Premium/expensive. o Positively not for all.
o Sustainability choice. o Positively leads the pack.
… Positively “informed” …
Seek engaging, comfortable,
environmental cars with high
modern, open-minded functionality.
and seek quality of life. Seek quality of life.
Seek self expression.
8. The hybrid choice means and sustains a
alternative socially edgy position based on
technologic innovation that address social
concerns …
Hybrid choice seems just an eco-conscious choice
but it is and means an alternative attitude that
allows a new form of social leadership and
preeminence.
9. Hybrid engine choice means a “positive
action” :
it is facta non verba.
“While others just speak I choose action”
Contemporary concerns conflicting with inner
needs of status and social leadership find an
answer and a solution.
10. The hybrid choice means essentially a
solution :
sustainable powering choice.
High powered premium cars become socially leading and
desiderable choices again, since hybrid tech resolve the
conflict between power, status with sustainability and
contemporary leading values.
11. … but above all hybrid choice represents the
driving choice of a new linage of leaders.
The preferred engine of
the new economics.
12. New Paradigm :
Virtuality.
Sustainability.
Key words of the new economics:
Beyond the pressure and malfunction of the old economy,
leading towards a cleaner, more transparent and less
entropic economy.
13. Technological transformation and
Sustainable requirements leads towards new
growth and wealth.
More intelligent processes and approaches, assuming social and
environmental sustainability and responsibility not just as an obligation ,
but also as a model socio-economical growth.
Why ?
14. Producing more and producing
inexpensively is not the issue …
The issue is creating wealth in an intelligent
way
… and also take full advantage of the
environmental scenario of carbon free culture
and economy.
16. a new approach to business …
More creative and less dependable of traditional
symbols of status.
Breaking rules and opening new path
Expanding choices.
Allowing more permission and participative protocols.
18. Sustainable Economy is based on a new
type of leader …
Creative class leader
knowledge intensive.
more tolerant atmosphere.
deals with information technology.
creativity as a channel for self expression and job
satisfaction.
Creative leaders are looking for cultural, social, and
technological amenities/climates in which they feel they can
best "be themselves".
19. Are Hybrid engines able to represent and
“moving” the new economy succeders?
… while past representations of sustainability have
being related to “against-capitalism” iconoclast
current social portraying of environmental
responsibility is linked to business and social leaders
that to joint success and responsibility.
21. … because the future will be more
“conceptually” hybrid. Requiring
combinations base on ingenuity and
creatively approaches to problems.
New leaders have challenge conventional
profiles.
22. This new cultural approach is also related to
the pursuit of more efficient and ethically
responsible economical output …
New Economy also means
pursuit of perfection.
23. Hybrid choice is related to a new breed of social and business
leaders.
Dominant business ethos is related to Virtuality (interactivity)
and sustainability.
Emerging leading models assume sustainability and more
efficiency as well social responsibility becoming essential part
of their business procedures.
This responsible attitude amongst leaders is a signal of
success and achievement.
Pursuit of sustainability is a pursuit of perfection.
25. Rationale :
Choosing hybrid motoring represents more that an
engine choice. It is essentially a whole new approach.
The one that business and social leaders are assuming
to efficiently join progress, wealth and sustainability.
Because success should be a durable achievement
