The Hampton Roads Public Relations Society of America hosted an interactive workshop to help prepare candidates seeking the Accreditation in Public Relations credential. Resources: http://www.slideshare.net/PRSANational/prsa-final?utm_source=slideshow03&utm_medium=ssemail&utm_campaign=share_slideshow_loggedout http://www.prsa.org/Learning/Accreditation/ http://www.online2learn.net/APR/ http://wps.prenhall.com/bp_broom_effectivepr_10/ http://www.praccreditation.org/documents/aprstudyguide.pdf http://www.praccreditation.org/Preparation%20Sources/index.html#books http://comprehension.prsa.org/?cat=68 http://www.praccreditation.org/secure/video.html http://www.praccreditation.org/documents/ExploreAPRM.ppt http://www.praccreditation.org/apr_m/ http://www.prsa.org/Learning/Calendar/list/category/101/Accreditation_Preparation_Maintenance

1. APR 101:
Jumpstart Your Career
Hampton Roads Public Relations Society of America

2. Welcome
“We must value our own professional
designation and do all we can to encourage
public relations practitioners to value their
own professionalism by seeking this
designation.”
-Mickey G. Nall, APR, Fellow PRSA
PRSA 2013 Chair & CEO
Hampton Roads Public Relations Society of America

3. Agenda
Why APR?
Where is it going?
The APR Process
KSAs & Resources
Break
Individual Assessments
Q & A
Hampton Roads Public Relations Society of America

4. Why APR?
“I went from a tactician to a strategist.”
“It’s brought respect among my colleagues.”
“I can see the big picture now.”
“As a job candidate, I stand out from the crowd.”
“It’s a mark of distinction in the field.”
Hampton Roads Public Relations Society of America

5. Where is APR Going?
Hampton Roads Public Relations Society of America

6. Where is APR Going?
Hampton Roads Public Relations Society of America

7. The APR Process
Application
Questionnaire
Readiness Review
Computer-Based Examination
Maintenance
Hampton Roads Public Relations Society of America

8. Knowledge, Skills, Abilities
 RPIE (30%)
 Ethics & Law (15%)
 Communications Models & Theories (15%)
 Business Literacy (10%)
 Management Skills & Issues (10%)
 Crisis Communications Management (10%)
 Media Relations (5%)
 Information Technology (2%)
 Public Relations History & Current Events (2%)
 Advanced Communications (1%)
Hampton Roads Public Relations Society of America

9. Resources
PRSA APR webpage
UAB Online Study Course w/ Cohorts
Short Book Shelf
Effective PR Online Companion
APR Study Guide
Chapter APR Mentors
 PRSA ComPRehension Blog
APR+M
Hampton Roads Public Relations Society of America

10. Individual Assessments
Application Review
Questionnaire Review
Portfolio Review
Mock Readiness Review Questions
KSAs
CBE Tips
APR+M
Hampton Roads Public Relations Society of America

11. Questions & Answers
How can we help you?
Next Steps:
UAB Online Study Course
Find a mentor
File your application
Schedule your Readiness Review
Schedule your CBE
Hampton Roads Public Relations Society of America