Free Webinar "How to manage Social Media" hosted by @WEFOUNDorg #iamthepower This slides give an overview on how to manage your social media presence with 0 or low budget, focused on women entrepreneurs starting up their own projects and companies. https://www.youtube.com/watch?v=puZyJY_WjbE http://wefound.org/portfolio/webinar-28may2014/

1. HOWTO MANAGE
SOCIAL MEDIA
!
!
#iamthepower
@WEFOUNDorg

2. ABOUT ME
• Small business & startup
background
• Trial and (lots of) error
• SM for curious souls
• Social Media takes time
• @smonicats
• Questions: #iamthepower

3. HOWTO MANAGE
SOCIAL MEDIA
• Strategy and Setup
• Planning and Analysis
• Create a Social Experience
• Tools for Social Media Management
• Rules of engagement

4. SOCIAL MEDIA NEEDS A
STRATEGY
• Essential both if you manage or you delegate
• Piece of paper / sheet
• Know your audience: do you gather enough information?
• What's your story, mission, topics of expertise?
• Each project calls for a different setup
• Website, Blog, Newsletter & SM channels must be aligned

5. SOCIAL MEDIA NEEDS A
STRATEGY
• Take a realistic look around:
• Which channels are relevant? How many can you handle?
• How often can you update?
• What are your goals?
• Set targets over time
• Language and tone
• Hootsuite, Buffer, Feedly, Swayy, SproutSocial are your friends.

6. • So many options! How to
choose among them?
• Facebook & EdgeRank
• Twitter, Google+
• Instagram,Youtube,
Pinterest
• Linkedin, Blog,
Newsletter
• Niche networks

7. PLANNING & ANALYSIS
• With all that information:
• Create and optimize your channels
• Pick good usernames
• Work on the description texts and links
• Create a content plan: less (with better quality) is more
• Schedule as much as possible, add spontaneous on top
• Pay attention to copy, headlines and repeated content

8. fb.com/username

11. PLANNING & ANALYSIS
• Look into each channels analytics:
• Which numbers are relevant to you?
• Note down those numbers
• Focus on what is working for you
• Test and re-work
• See FB,Twitter, Google Analytics, SocialBro, Bit.ly, Buffer Analytics.

12. PLANNING & ANALYSIS
• FB analytics: fb.com/username?sk=insights
• Twitter analytics: ads.twitter.com
• Google Analytics:Acquisition > Social
• Buffer Analytics: paid service

18. CREATE A SOCIAL
EXPERIENCE
• Make sure your project provides a social experience:
• Are there social buttons in your website, app, newsletter?
• Sharing buttons of content come with text and mention?
• Is it easy to share, also on mobile?
• Track your mentions (see Mention, Desk) and engage in
conversations

20. RULES OF ENGAGEMENT
• Be polite,ALWAYS.
• Don't erase negative comments.
• Act as everyone is watching, because they are. It's all about
perception.
• When in trouble, bring things to private channels.
• Brands get into shitstorms, individuals stop them.

21. RULES OF ENGAGEMENT
• Pre-launch Do's
• Setting up: less is more
• No signals & reactions: be patient
• Rely on transparency and storytelling
• Start the conversation: people are shy
• Be ready for change
• See Launchrock

22. RULES OF ENGAGEMENT
• After launch Do's
• Fixing and adding up
• Turn around dynamics
• Personalize communications
• Surprise with details

23. RULES OF ENGAGEMENT
Always Do's:
• Transmit & promote the values of the company
• Define on/offline & private/public communication channels
• Identify use cases and showcase them.Talk about your team,
customer, stories around your project.
• Listen, answer, monitor, engage, amplify, time your interventions

24. RULES OF ENGAGEMENT
Always Don'ts:
• Don't panic & just pay to get reactions
• Don't Rely ONLY on Social Media
• Make changes without tracking
• Listen to the loudest users without double checking data
• Choose quantity over quality

25. RULES OF ENGAGEMENT
• The difficult long road:
• Maintain, scale and crowdsource
• Automatize as much as you can (see IFTTT)
• Measure and track the quality KPIs and user behavior
• Localise your SM

26. USEFULTOOLS LIST
• Launchrock
• Mailchimp
• Mention / Alert.io
• Buffer
• Desk
• Bitly
• Unbounce
• Hootsuite
• SocialBro
• Feedly
• IFTTT
• Trello
• Pocket
• SproutSocial
• Asana
• Droplr
• Swayy
• Addvocate
• SocialOomph
• Evernote
• Skitch

27. RESOURCES
• Get the slides
• Links to the tools
• Read related articles
Scan the code or check this link: bit.ly/webinarSM

28. QUESTIONS
• Tweet #iamthepower
• Leave a comment
• If your question is not answered, click the bit.ly/webinarSM
• You can tweet me questions to @smonicats
Scan the code or check this link: bit.ly/webinarSM

29. HOWTO MANAGE
SOCIAL MEDIA
!
!
#iamthepower
@WEFOUNDorg