How technology ICT evolution force gaining mobile media data traffic

1. How technology ICT evolution force gaining mobile
media data traffic
Simeon Arnaudov, ITPP/TEMEP, Seoul National University
Lombok 2012.07.04
Green, Smart, Development
and Vision 2012
2012 International Consortium on ICT
Development in Indonesia

2. Motivation
(Domestic telecommunication market - Bulgaria)
TV and radio
10.3%
Internet access
10.1%
E-commerce
5.6%
TR= € 1,61 billion
Source: Arc fund; Capital newspaper; CRC
Communication
74%

3. Problem description
How technology ICT evolution toward mobile media
services and gained mobile internet traffic. Increasing mobile
communication traffic as a factor of mobile media maturity.
In other words increasing of speed rate has positively
relationship with mobile internet download and upload stream.
This effect mobile operator profit maximization. It is logical that
mobile operators should change their mobile internet charging
model. Another question is which is correct mobile application
developers to share the price of mobile internet stream or
mobile operators should fully charge only end user?

4. Evolution of telecommunication
technology
1. Technology evolution and domestic technology implementation compare with market
competition
1992
NMTi 450
1995
GSM 2G
2005
GSM 3G
2012
LTE
2011
Virtual
operator
Monopoly
market
1995
Duopoly
market
2001
Oligopoly
market
2005

5. Mobile communication market
Market share / number of customers
The survey does not include information for Virtual operator Bob
Source: investor.bg

6. Wireless and wired
broadband access
TR= € 340 million
(2011)
TR= € 185 million
Home internet access
TR= € 87 million
Mobile internet access
TR= € 48 million
Business internet access
Source: Arc fund; Capital newspaper; CRC
Technology Mobile standard Traffic speed
HSPA+ 3GPP 21 (or 42) Mbit/s
LTE 4G 48 Mbit/s
EDGE GSM 1,6Mbit/s
UMTS GSM 0,384Mbit/s

7. Internet access
Source: Foundation ARC, 2012
Mobile internet 42Mbprs

8. Mobile communication market
Smart phone OS and mobile broadband
Total number of mobile phones
8 500 000
Total number of smart mobile
phones 1 024 000
android
iOS
RiM
W8
Bada
Linux
Maemo
Palm
Symbian
65.8%
15.2%
8.5%
4.8%
4.5%
1.1%
Source: Arc fund; Capital newspaper; CRC

9. Mobile data traffic

10. Mobile media services (UB)
email (abv.bg)
weatehr forcast (sinoptic.bg)
news (dnevnik.bg)
news (dnes.bg)
news (vesti.bg)
email (mail.bg)
news (capital.bg)
news (gong.bg)
news (sportni.bg)
news (dariknews.bg)
pleasure (horoskopi.bg)
pleasure (horoskopi.gbg.bg)
weather forcast (vremeto.bg)
human resource (karieri.bg)
radio (signal.bg)
finance (darik.finance.bg)
finance (lev.bg)
Source Nielsen Online. Collected data on December
2011. Show the total number of Unique Browser (UB) per
month true Mobile device in Bulgarian mobile media
market
Most popular mobile media service on Bulgarian
telecommunication market
email 44.2%
weather forcast 11.5%
news 34.5%
finance 10.7%
pleasure 2.6%
radio 6,6%
UB – unique browser

11. Global Internet trends
Source Webtrends 2011

12. Future research field
Network
Smart
infrastructure
M2M
NBN
LTE
Wi-Fi
Smart
phones
Devices
Big screen
devices
3D TV
Regulation
Smart
home
Content
Mobile
media
Virtual
world
Multimedia
platform
Adaptive
national
reg.
Smart
society
reg.
Common
global
reg.
International
digital
standards
Services
e-Gov
e-Edu
e-Health
App
market
Consumer
Media
creator/
user
Agent
technology
Security
Privacy
Intelligent
content
Always
connected
Multi acts

13. Future research
 Regulation
Competition between wired and wireless Internet
access
Mobile operators mobile competition
Data traffic
Reduce the cost of data traffic
Cloud computing in wired networks, how about cloud
services in Mobile Internet
Who will gain more profit Mobile OS/Application
service developers, Smart prone producers or Mobile
network operators

14. thank you

15. References
• ARC fund: http://www.arcfund.net/
• http://www.capital.bg/biznes/kompanii/2012/04/27/1816434_goliamata_kabelna_razprodajba/?s
p=1#storystart
• http://www.mtel.bg/lte
• http://www.globul.bg/bg/map.html
• http://www.vivacom.bg/bg/residential/about_us/company_information
• http://www.maxtelecom.bg/bg/devices/wimax-wifi-3.html
• http://www.dnevnik.bg/tehnologii/2010/10/18/978390_bulgariia_e_chetvurta_po_kachestvo_na_i
nternet_v_sveta/
• http://www.capital.bg/biznes/kompanii/2012/04/27/1816537_pruv_sred_neravni/
• http://hardwarebg.com/forum/archive/index.php/t-89382.html
• http://en.wikipedia.org/wiki/GLOBUL
• http://www.standartnews.com/biznes/mtel_otchita_709_rast_na_klientite_na_internet-
148150.html
• http://blog.mobikom.bg/2012/05/radio-telecommunications-company.html
• http://en.wikipedia.org/wiki/4G
• http://en.wikipedia.org/wiki/Mobile_media
• http://www.dnevnik.bg/tehnologii/2012/03/20/1791514_mobilnite_ustroistva_stavat_osnoven_izt
ochnik_na_novini/
• http://interactive-share.com/данни-за-посещения-на-мобилни-сайтове/