4. FOR: Who you want your customers to be (preferably knowing
that there’s a quantifiable market there)
How it works: ONLY: What you do that’s different – one thing (although the one
thing could be the sum of several supporting parts)
BECAUSE: The reason for someone to believe your ONLY claim
moodvertising @moodvertising
lunes 28 de marzo de 2011
5. For any information-hungry human being with internet
A make-believe access (going this broad isn’t always recommended)
Only Google organises the world’s information online
Google example Because of its unique search algorhithm and incessant
innovation
moodvertising @moodvertising
lunes 28 de marzo de 2011
6. A made-up For marketers who are absolutely sure of what they want
Only CONTROL-A-DESIGNER puts the marketer in
design studio complete control of their design project
example: Because of our web-based management system and the
live cameras that sit over the shoulders of our designers
http://www.markpollard.net/
moodvertising @moodvertising
lunes 28 de marzo de 2011
7. Life. Then strategy. Mark Pollard
http://www.markpollard.net/
moodvertising @moodvertising
lunes 28 de marzo de 2011
8. Sí te gustó, compartí el link con alguien
que también lo encuentre útil.
moodvertising @moodvertising
lunes 28 de marzo de 2011
