1. As the Internet has changed the media, business and
culture, people are still adjusting to its impact. From the
way people buy Christmas gifts to how business pay
bills, the Internet has brought a number of radical
alterations. However, while many of these changes
have been positive, some have been extremely
negative. Some of these negative changes have
required certain defensive tactics such as reputation
management.
http://www.reputationmanagementadvice.com/what-to-do-when-your-personal-informatio
2. Reputation management is required when someone, or multiple people, are
producing (or have produced) negative comments about you on the Internet
Online reputation management, or ORM, allows you to research and analyze a
person's reputation across all types of online media
3. This new industry has become a necessity in that businesses and individuals
are confronting the fact that there is an overwhelming amount of information on
the Internet Search engines such as Google and Yahoo become doorways for
people to hear all sorts of rumors about you, or for individuals to see forums
where anonymous individuals bash others
4. Reputation management can help you in the long term, and a consistent focus
on keeping an eye on your reputation is always a good thing If you're a
consumer, you should always pay attention to your credit score, and if
you're a company or corporation you should always keep an eye on what
people are saying about you
5. What Can Reputation Management Fix? Obviously, there are no perfect
solutions, and solving problems will take time, but reputation management can
help take care of: Bad product reviews Complaints Abusive Forum comments
Anti-corporate blogs How Reputation Management Works Most reputation
management services work by tracking what's written about a client on
the Web, and then responding by doing SEO (search engine optimization)
which promotes positive pages They can also create other sites that will push
the damaging references off of the first page or two of search results
6. It's basically and advanced, technological form of public relations
Reputation Management Evolution In the past, if a company, or individual, had
bad press, they'd have to spend thousands, and sometimes millions, or
charity events, speaking engagements and so forth
7. With the Internet though, it's actually a bit easier and somewhat less
expensive to try and erase the negative comments being propagated by one
http://www.reputationmanagementadvice.com/what-to-do-when-your-personal-
information-becomes-publicly-available-online or more individuals The key is
to do it in such a way that it isn't obvious
8. That's why having a qualified reputation management firm working for
you is an important part of the process Examples of Reputation Management
Scenarios Reputation management companies work for small and large
companies
9. A Small company clients might include pet stores targeted by animal rights
activists, stockbrokers linked to decades-old SEC violations or local politicians
with a fifteen-year-old DUI charge Getting such news removed is near
impossible, but flooding the Web with positive news is far easier and the
information can be easily manipulated to produce nothing but rosy stories on
Google or Yahoo
10. Contact a reputable, experienced reputation management company today,
you never know what's flying around the Web under your nose
