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INFORMATION AESTHETICS
and how to make a living with it




Moritz Stefaner
Gründungscluster // Kunsthochschule Kassel // June 2, 2010
Background

1998 – 2002   Web designer

2002 – 2005   BSc Cognitive Science

2005 – 2007   MA Interface Design

2007 – 2009   Research assistant FH Potsdam

2004 –        Freelance information visualizer
              working for Skype, World Economic Forum, Yahoo…



              Works exhibited at ars electronica, SIGGRAPH, …

              Nominated for the Design Award of the Federal
              Republic of Germany 2010
http://moritz.stefaner.eu
Designer



Information              Picture
User




                               Picture
Data
                               Application
Information
                               Experience
              Algorithms




                    Designer
http://queue.acm.org/detail.cfm?id=1805128
We feel fine
Jonathan Harris and Sep Kamvar | http://wefeelfine.org/
Feltron Annual Reports
NICHOLAS FELTON
http://feltron.com/index.php?/content/2008_annual_report/
Visualizations for Knight Capital Group
Marius Watz
http://www.flickr.com/photos/watz/sets/72157608197253021/
On the Origin of Species: The Preservation of Favoured Traces
http://benfry.com/traces/
INFOVIS PIPELINE   Ben Fry (Bild: Benedikt Groß)
well-formed.eigenfactor
Moritz Stefaner & Eigenfactor Team, 2009 | http://well-formed.eigenfactor.org
Demos
Demos
Demos
Demos
Visual tweaks
well-formed.eigenfactor: Neuroscience Story   http://well-formed.eigenfactor.org
X by Y
http://moritz.stefaner.eu/projects/x-by-y/
First guesses of what might be interesting



                                                                                   Ein-
                  Autor      Land       Jahr     Kategorie Keywords   Winner?
                                                                                reichung

       Autor                                 X      X         X         X

       Land                                  X      X         X         X
       Jahr                                                   X                    X

     Kategorie                                                X                    X

    Keywords                                                            X

     Winner?                                                                       X

        Ein-
     reichung
What’s in the databases                                                                     http://well-formed-data.net/archives/306/dbcounter-quick-visual-database-stats

iSubmissionID

sYear                        1988
                                1995 1987 1997      2000     1996    1993       1989        1991    1990       1998        2002        1994    1992       2001   2003   1999

iCategoryID                  10 9        4           8                1                7                   2                       3                  6

sEntryID

sTitle

sUrl

sFirstname                                                                                                                                                              Michael

sSurname

sAka

sCompany

sArtists

sCountry                                                          CH NL AU IT   CA     JP    USA   UK                 FR      AT          DE                US

sLength

sFormat                                      SVHS
                                               CD           VHS

sCodec                               cdCD NTSC
                                             PAL DAT       VHS

iProjectID                    NULL

Einreicher                   NULL

Adresse_Einreicher           NULL

Autor_Kuenstler               NULL

Adresse_Kuenstler            NULL

Land                          NULL

Firma                         NULL

Firmenadresse                NULL

Mitarbeiter                  NULL

Titel_Einreichung             NULL

Titel_Prix                   NULL

Entstehungsjahr               NULL

Entstehungsort               NULL

Dauer                        NULL

                              NULL
Technische_Beschreibung_Material

Hardware                      NULL
0    $!!"#
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0
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/Theory/In/Practice




        Beautiful
     Visualization
Looking at Data Through the Eyes of Experts




                                  Edited by
                                Julie Steele
                             & Noah Iliinsky
Revisit
http://moritz.stefaner.eu/projects/revisit-twitter-visualization/
SOCIALCOLLIDER.NET
Sascha Pohflepp & Toxi | http://socialcollider.net/
Public
                 Private

       Devices


  UI




                                       Skype
                                       name




                               Skype
                                out                Skype
                                                     in

                                               #



                                                           #

                           Skype
                           to go




Skype UX maps
CANDIDATE CATEGORIES
                                                                                                       Online / offline                                      Call forwarding
                                                                  Mobile client
                                         PC client                                                                                                                            Online number
                                                       Software                                     Connectivity status                          Skype to go                                                                                            in the car
                                                                                                                                                                                              Voice mail                         at work
Mobile       PC                                                                                                                                                   Features (Account)
                                                   …                                                   Phone in reach?
                                                                                                                                                                                                                                                         noise level
                                                                                                                                                                                                                                           Context
         Devices                                                                                                                                 Call transfer                                                                                                       ...
                                                                                                                                                                                 Premium calls                                 at home
                                                                                                                                                                                                                                               alone vs. people
  TV       Stationery Phone
                                                                                                                                                                                                                                                   around


                                                                                                                                      video
                                                                                                                                                        audio

                                                                             find / discover                               profile                                                                           transaction
                                                                                                         talk / chat
                                                                                                                                      Channels
                                                                                                                                                           SMS
                                                                                        Activities                            mood
                                                                                                                                                      IM                              signaling      Interaction types               conversation
                  History              Contact list
                                                                           send                                                       status
                                                                                       signal              share
                                                                                                                                                                                                           messaging
                     Personal Skype data


               Mood                         Profile                                                                            ambient              one-way / two-way
                                                                                                                                                                                           myself
                             Status                                                   get found /                                                                                                                 Interaction partner
                                                                                                                                   Channel usage
                                                                                      discovered                                                                                                                                                       general public
                                                                                                                                                                                                  one        several
                                                                                                                                     sync / async                                                                            all my contacts
                                                                                  "Passivities"
                                                                        notice

                                                                                      receive

                                                                                                                                          text
                                                                                                                                                           money
                                                                                                                            screen                                                                                         be aware of
                                                                                                                                           Objects               sound                                  discuss                             remind/notify

                                                                                                                                   mood                                                                                Motivations
                                            File transfer                                 Send money                                                       file                                                                                              …
                                                                                                                                          status
                                                              Leave a message                                                                                                                                     say hi             be close to each other
                                  Group chat
                                                                                                 SMS
                                                             Use cases
                            Conference call

                                                        Video in mood
                                                                                                Instant messages
                                      Video call                                                                                                                    Setup
                                                                      Public chat                                                                                                    Conversations
                                                                                                                                          Support
                                          Screen sharing                                                                                                           Experiences
                                                                                          IM
                                                                                                                                                                                          Awareness
                                                                                                                                                             Transactions
2D
 Conversation
                                       Video call              Group chat




                                                                                                                  Sync
                                     Screen sharing          Conference call      twitter/fb

                                              Instant messages                                     Public chat



                                    Leave a message
 Messaging




                    To dos,
                   reminders        SMS                       mass email          twitter/fb        blogging?




                                                                                                                  Async
                                                    File transfer
 Transaction




                  Files across
                                     Send money
                  computers




                                                                                 Video in mood
 Ambient/
  Signal




                                                                                Mood message
                Self–surveillance    remote intimacy            twitter/fb?                        twitter/fb?
                                                                                     Profile

                                                                                     Status

                    myself                one                       group      all contacts      general public
CONTEXT & CONVERSATION TYPE


                                                                                                                                            find / discover
                                                                                                                                                                    talk / chat
                                                                                                                                                     Activities
                                                                                                                                            send
                                                                                                                                                     signal          share
                                                                                  in the car                                                                                              in the car
                          be aware of                               at work                                                                                                                               at work                                  be aware of
                                            remind/notify                               noise level                   text                                                        noise level                                      remind/notify
            discuss                                                                                                                 money                        get found /                                                                                     discuss
                       Motivation                                           Context                     screen                                                   discovered                   Context                                      Motivation
                                                      …           at home                      ...                    Objects          sound                                       ...                     at home           …
                                                                                  alone vs.                    mood                                  notice   "Passivities                alone vs.
                     say hi                                                                                                      file
                                  be close to each other                           people                                                                          "                       people                                     be close to each other hi
                                                                                                                                                                                                                                                         say
                                                                                                                      status                                     receive
                                                                                   around                                                                                                  around



           Call                                                 Communication                                                Conversation/                                               Communication                                                          Call
        forwarding                                                                                                                                                                                                                                           forwarding
                                                                    partner(s)                                                                                                           partner(s)
                        Online                                                                                                                                                                                                                     Online
Skype to go
               Features
                       number Voice mail                                                                                      Transaction                                                                                              Voice mail number
                                                                                                                                                                                                                                                     Features
                                                                                                                                                                                                                                                                   Skype to go


Call transfer (Account)                                                                                                                transaction                                                                                                  (Account) Call transfer
                     Premium                                      Mobile client                                                                                                                        Mobile client                           Premium
                                                    PC client                                                  signaling                                                                                               PC client
                              calls                                                                                                                                                                                                                calls
                                                            Software                                                           Interaction types conversation                                                    Software
                                                            …                                                                                                                                                           …
                                                                                                                                       messaging
                                                                    Mobile         PC                                                                                                           PC        Mobile
                                         Online /                                                                                                                                                                                   Online /
                                                                            Devices                             video                                                                        Devices
                                          offline                                                                               audio                                                                                                 offline
                                                                                                                                                ambient             one-way /
                                                                       TV         Stationery          profile                                                                             Stationery         TV
                                      Connectivity                                  Phone
                                                                                                                Channels SMS                                         two-way
                                                                                                                                                                                           Phone                               Connectivity
                                                                                                                                                   Channel usage
                                        status                                                           mood
                                                                                                                               IM                                                                                                status
                                                    Phone in                                                     status                              sync / async                                                       Phone in
                                                     reach?                                                                                                                                                              reach?
SENTENCE SAMPLES
(AUTO–GENERATED)
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;0-'+%*5#&


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()*+,+*+-.                    /-%'0-                1-,+)-.            /$-)%23+*+%2.


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                                                                               9"%%!#+4="4)$(5
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                                                                               9"%%!-4"('#&4
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        34+")/"'-                                                              >7,6&!-+!5+
        !     !     *,!"2"$%"3$%$-,
Conversation type / partners

           Conversation    Video call

                                        Audio call


                                    Text chat (IM)                            Public chat
            Messaging

                          Voice mail


                             SMS

           Transaction
                          Send money

                                    File transfer


             Ambient                                         Mood message

                                                                Profile

                                                              Availability

                              one                    group    all contacts   general public
Visual language



                            screen sharing



                    user    video

                                                       Skype
                            audio                       out

                                               Skype
                                               name            Skype
                            text (IM, SMS)
                                                       Skype
                                                         in




                            email
                  devices


                            traditional call
Rich communication via Skype
Conference call
Iconic representations




                         SKYPE TO SKYPE
         IM CHAT         AUDIO CALL         VIDEO CALL     VIDEO CONFERENCE




         SKYPE OUT         SKYPE OUT        ONE TO ONE        ONE TO MANY
           SMS           AUDIO CALL       SCREEN SHARING    SCREEN SHARING




                           SKYPE IN
          EMAIL          AUDIO CALL                        AUDIO CONFERENCE




        NON–SKYPE        SKYPE TO GO
           SMS           AUDIO CALL                            GROUP IM
SKYPE UX MAPS


Persona: Muriel




                                                                                            Friends




                                                                                  Partner

                                     Skype
                                      out




                                                                                Mother




         Muriel

                                                                                                      Institutions




    screen sharing   video   audio    text (IM, SMS)   email   telephone call
SKYPE UX MAPS


Connecting across devices
                                Public
                     Private

           Devices


      UI




                                           Skype
                                           name




                                   Skype
                                    out                Skype
                                                         in

                                                   #



                                                               #

                               Skype
                               to go
Visual sports
High altitude
http://www.michaelnajjar.com/
In
     te




                                                  m
       gr




                                              r
                                           Fo
       ity
      INFORMATION                          DESIGN
          e




                                            Fu
       nc




                                               n
    va




                                                  ct
  le




                                                     io
Re




           Based on a draft by David McCandless       n
Projektbudgets


                                                   Visualisierung
                         Anpassung Elastic Lists
                         Anpassung Elastic Lists

                                                   Entwurf Navigationskomponente

  Anpassung Navigationskomponente / Consulting


                                                   Visualisierung




                                                   Consulting / Design / Visualisierung




Consulting / Design / Anpassung Relation Browser




                                                   Consulting / Design
Zeit




                Frei




                Overhead + hot air




       Kunden
Challenges

Design workflow not very agency/client-friendly
Concept -> design -> production waterfall does not work with visualization.
Long explorations and freedom to reorient project needed.
Usually, I don’t work with agencies.



Most interesting clients have the least money.
Deal with it
Advice

Pick one code environment and become a virtuoso
Flash
Processing
OpenFrameworks
HTML5 + Javascript
…



Learn to say no
Don’t waste time on pointless projects.



Engage in the community
LEARN MORE
TALKS & LECTURES

See conference videos
http://www.see-conference.de/
http://www.vimeo.com/user1665731



Living with information workshop
http://vimeo.com/album/153327/



Jeffrey Heer: A brief history of data visualization
http://hci.stanford.edu/seminar/abstracts/08-09/090306-heer.html



Moritz Stefaner at xtopia 08
http://vimeo.com/2762765



Eric Rodenbeck (stamen)
http://infosthetics.com/archives/2009/04/eric_rodenbeck_information_visualization_is_a_medium.html
BOOKS




http://www.librarything.com/catalog.php?view=MoritzStefaner&deepsearch=visualization
/Theory/In/Practice




        Beautiful
     Visualization
Looking at Data Through the Eyes of Experts




                                  Edited by
                                Julie Steele
                             & Noah Iliinsky
Software

Flare
http://flare.prefuse.org



Tableau (Public)
http://tableausoftware.com



Protovis
http://vis.stanford.edu/protovis/



Elastic Lists
http://moritz.stefaner.eu/projects/elastic-lists/



Relation browser
http://moritz.stefaner.eu/projects/relation-browser/

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VISUALIZING INFORMATION AESTHETICS

  • 1. INFORMATION AESTHETICS and how to make a living with it Moritz Stefaner Gründungscluster // Kunsthochschule Kassel // June 2, 2010
  • 2. Background 1998 – 2002 Web designer 2002 – 2005 BSc Cognitive Science 2005 – 2007 MA Interface Design 2007 – 2009 Research assistant FH Potsdam 2004 – Freelance information visualizer working for Skype, World Economic Forum, Yahoo… Works exhibited at ars electronica, SIGGRAPH, … Nominated for the Design Award of the Federal Republic of Germany 2010
  • 5. User Picture Data Application Information Experience Algorithms Designer
  • 6.
  • 8. We feel fine Jonathan Harris and Sep Kamvar | http://wefeelfine.org/
  • 9. Feltron Annual Reports NICHOLAS FELTON http://feltron.com/index.php?/content/2008_annual_report/
  • 10. Visualizations for Knight Capital Group Marius Watz http://www.flickr.com/photos/watz/sets/72157608197253021/
  • 11. On the Origin of Species: The Preservation of Favoured Traces http://benfry.com/traces/
  • 12. INFOVIS PIPELINE Ben Fry (Bild: Benedikt Groß)
  • 13. well-formed.eigenfactor Moritz Stefaner & Eigenfactor Team, 2009 | http://well-formed.eigenfactor.org
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Demos
  • 19. Demos
  • 20. Demos
  • 21. Demos
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 34. well-formed.eigenfactor: Neuroscience Story http://well-formed.eigenfactor.org
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. First guesses of what might be interesting Ein- Autor Land Jahr Kategorie Keywords Winner? reichung Autor X X X X Land X X X X Jahr X X Kategorie X X Keywords X Winner? X Ein- reichung
  • 45. What’s in the databases http://well-formed-data.net/archives/306/dbcounter-quick-visual-database-stats iSubmissionID sYear 1988 1995 1987 1997 2000 1996 1993 1989 1991 1990 1998 2002 1994 1992 2001 2003 1999 iCategoryID 10 9 4 8 1 7 2 3 6 sEntryID sTitle sUrl sFirstname Michael sSurname sAka sCompany sArtists sCountry CH NL AU IT CA JP USA UK FR AT DE US sLength sFormat SVHS CD VHS sCodec cdCD NTSC PAL DAT VHS iProjectID NULL Einreicher NULL Adresse_Einreicher NULL Autor_Kuenstler NULL Adresse_Kuenstler NULL Land NULL Firma NULL Firmenadresse NULL Mitarbeiter NULL Titel_Einreichung NULL Titel_Prix NULL Entstehungsjahr NULL Entstehungsort NULL Dauer NULL NULL Technische_Beschreibung_Material Hardware NULL
  • 46.
  • 47. 0 $!!"# 0 0 0 ,!"# 0 0 0 AB# 0 +!"# 0 0 0 0 *!"# 0 AC# 0 @K# 0 )!"# 0 LM# 0 0 IJ# 0 (!"# 0 GH# 0 0 DE# '!"# 0 0 0 0 &!"# 0 0 0 %!"# 4F# 0 0 0 0 $!"# GH# 0 0 0 HJ# 1 !"# 0 -./#0.1/20023-0# 4205-653-# 73-3898:#;<-53-# =3>?<-#@269# 0 0 0
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. /Theory/In/Practice Beautiful Visualization Looking at Data Through the Eyes of Experts Edited by Julie Steele & Noah Iliinsky
  • 59.
  • 60. SOCIALCOLLIDER.NET Sascha Pohflepp & Toxi | http://socialcollider.net/
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76. Public Private Devices UI Skype name Skype out Skype in # # Skype to go Skype UX maps
  • 77. CANDIDATE CATEGORIES Online / offline Call forwarding Mobile client PC client Online number Software Connectivity status Skype to go in the car Voice mail at work Mobile PC Features (Account) … Phone in reach? noise level Context Devices Call transfer ... Premium calls at home alone vs. people TV Stationery Phone around video audio find / discover profile transaction talk / chat Channels SMS Activities mood IM signaling Interaction types conversation History Contact list send status signal share messaging Personal Skype data Mood Profile ambient one-way / two-way myself Status get found / Interaction partner Channel usage discovered general public one several sync / async all my contacts "Passivities" notice receive text money screen be aware of Objects sound discuss remind/notify mood Motivations File transfer Send money file … status Leave a message say hi be close to each other Group chat SMS Use cases Conference call Video in mood Instant messages Video call Setup Public chat Conversations Support Screen sharing Experiences IM Awareness Transactions
  • 78. 2D Conversation Video call Group chat Sync Screen sharing Conference call twitter/fb Instant messages Public chat Leave a message Messaging To dos, reminders SMS mass email twitter/fb blogging? Async File transfer Transaction Files across Send money computers Video in mood Ambient/ Signal Mood message Self–surveillance remote intimacy twitter/fb? twitter/fb? Profile Status myself one group all contacts general public
  • 79. CONTEXT & CONVERSATION TYPE find / discover talk / chat Activities send signal share in the car in the car be aware of at work at work be aware of remind/notify noise level text noise level remind/notify discuss money get found / discuss Motivation Context screen discovered Context Motivation … at home ... Objects sound ... at home … alone vs. mood notice "Passivities alone vs. say hi file be close to each other people " people be close to each other hi say status receive around around Call Communication Conversation/ Communication Call forwarding forwarding partner(s) partner(s) Online Online Skype to go Features number Voice mail Transaction Voice mail number Features Skype to go Call transfer (Account) transaction (Account) Call transfer Premium Mobile client Mobile client Premium PC client signaling PC client calls calls Software Interaction types conversation Software … … messaging Mobile PC PC Mobile Online / Online / Devices video Devices offline audio offline ambient one-way / TV Stationery profile Stationery TV Connectivity Phone Channels SMS two-way Phone Connectivity Channel usage status mood IM status Phone in status sync / async Phone in reach? reach?
  • 81. :'-"+%*5#& ;0-'+%*5#& </ )/) /++-%("..#=" >04%*2"-'& ?5#,="%@2+A'$" )"&0B%#**+0,& !"#$%&'(" )"*+,-. /',0&". 1+02. 3#4. /+,&5. 6"#2. 7,*" 8"9"2
  • 82. ()*+,+*+-. /-%'0- 1-,+)-. /$-)%23+*+%2. ! ! "!#$%& '&() +(%$(& ! ! *+(&, "!/+(-"/- ;(%$(&!(1*3&4 ! ! -&.- !"#$%&' 89 <+$/&!*"$% :!/"( /0"-! ! "1)$+ "%%!+#!*,!/+(-"/-' *+3$%& 9"%%!#+4="4)$(5 ! ! 2$)&+ 5&(&4"%!613%$/ '-"-$+(&4,!60+(& 9"%%!-4"('#&4 ! ! *,!*++) 6&+6%&!(+-!+(!'7,6& 34+")/"'- >7,6&!-+!5+ ! ! *,!"2"$%"3$%$-,
  • 83. Conversation type / partners Conversation Video call Audio call Text chat (IM) Public chat Messaging Voice mail SMS Transaction Send money File transfer Ambient Mood message Profile Availability one group all contacts general public
  • 84. Visual language screen sharing user video Skype audio out Skype name Skype text (IM, SMS) Skype in email devices traditional call
  • 87. Iconic representations SKYPE TO SKYPE IM CHAT AUDIO CALL VIDEO CALL VIDEO CONFERENCE SKYPE OUT SKYPE OUT ONE TO ONE ONE TO MANY SMS AUDIO CALL SCREEN SHARING SCREEN SHARING SKYPE IN EMAIL AUDIO CALL AUDIO CONFERENCE NON–SKYPE SKYPE TO GO SMS AUDIO CALL GROUP IM
  • 88.
  • 89.
  • 90.
  • 91. SKYPE UX MAPS Persona: Muriel Friends Partner Skype out Mother Muriel Institutions screen sharing video audio text (IM, SMS) email telephone call
  • 92. SKYPE UX MAPS Connecting across devices Public Private Devices UI Skype name Skype out Skype in # # Skype to go
  • 94.
  • 95.
  • 96.
  • 98. In te m gr r Fo ity INFORMATION DESIGN e Fu nc n va ct le io Re Based on a draft by David McCandless n
  • 99. Projektbudgets Visualisierung Anpassung Elastic Lists Anpassung Elastic Lists Entwurf Navigationskomponente Anpassung Navigationskomponente / Consulting Visualisierung Consulting / Design / Visualisierung Consulting / Design / Anpassung Relation Browser Consulting / Design
  • 100. Zeit Frei Overhead + hot air Kunden
  • 101.
  • 102.
  • 103. Challenges Design workflow not very agency/client-friendly Concept -> design -> production waterfall does not work with visualization. Long explorations and freedom to reorient project needed. Usually, I don’t work with agencies. Most interesting clients have the least money. Deal with it
  • 104. Advice Pick one code environment and become a virtuoso Flash Processing OpenFrameworks HTML5 + Javascript … Learn to say no Don’t waste time on pointless projects. Engage in the community
  • 106. TALKS & LECTURES See conference videos http://www.see-conference.de/ http://www.vimeo.com/user1665731 Living with information workshop http://vimeo.com/album/153327/ Jeffrey Heer: A brief history of data visualization http://hci.stanford.edu/seminar/abstracts/08-09/090306-heer.html Moritz Stefaner at xtopia 08 http://vimeo.com/2762765 Eric Rodenbeck (stamen) http://infosthetics.com/archives/2009/04/eric_rodenbeck_information_visualization_is_a_medium.html
  • 108. /Theory/In/Practice Beautiful Visualization Looking at Data Through the Eyes of Experts Edited by Julie Steele & Noah Iliinsky